Welcome to On The Rox, a podcast from Roxhill Media, that asks some of the best journalists in the UK their solutions to the kinds of dilemmas that PRs confront daily. We know that there’s not a one-size-fits-all way of communicating with journalists. So we’re going direct to the writers in the newsroom to hear how they like to work with PRs and find out how you can stand out in their inboxes.
www.roxhillmedia.com
How to get a food critic into your client’s restaurant
In this episode, David Ellis talks food PRs through what’s involved in getting a lead critic to into your restaurant. He explains why he's drawn to restaurants with a distinct atmosphere and personality over the food alone, how a relationship with a critic will pay off over time, and what earns his trust when a PR reaches out. You’ll also learn how follow-up etiquette can have a crucial bearing on the published piece.
Host: Alessia Horwich (@lessybella)
Guest: David Ellis (@dvh_ellis)
9 Sept 2026
How to pitch expert-led features to The Telegraph
In this episode, Alice Wilkinson, Deputy Head of Health Features at The Telegraph, talks us through how to pitch expert-led features to her desk. She explains why these interviews have taken off in the age of AI, what makes a quote sing, and how digging through their comments section can tell you what to pitch next. Host: Alessia Horwich @lessybella
Guest: Alice Wilkinson @alicewilkinsonwrites
26 Aug 2026
How to pitch talent for culture interview slots at The Independent
In this episode, we find out what it takes to land talent coverage on the Independent’s influential culture desk – from the rising star slot built for names nobody's heard of yet, to the video opportunities that are fertile ground for viral moments.
He explains why he'd rather sit with a smaller, more candid guest than chase two rushed minutes with someone huge, how The Independent splits its focus between print and video, and why he's wary of quotes that only exist to plug a brand.
Host: Alessia Horwich @lessybella
Guest: Jacob Stolworthy @jacobstolworthy
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