On Your Terms: Marketing Local Food is the go-to podcast for cottage bakers, food truck owners, and farmers market vendors who want to grow their local food business without the marketing overwhelm. Hosted by Bethany Archer, a former six-figure digital business owner turned cottage baker, each episode delivers digital marketing strategies that actually work for local food businesses - from getting found on Google and building email lists to using AI tools and creating sustainable growth. Whether you're just starting out or ready to scale, you'll get real talk, actionable advice, and the encouragement to build a profitable food business on your terms.
On Your Terms: Marketing Local Food
Claim This Podcastby Bethany Archer
5.0(1 reviews)
11 episodes
Updated Daily
Accepts GuestsHas Sponsors
Podcast Overview
On Your Terms: Marketing Local Food is the go-to podcast for cottage bakers, food truck owners, and farmers market vendors who want to grow their local food business without the marketing overwhelm. Hosted by Bethany Archer, a former six-figure digital business owner turned cottage baker, each episode delivers digital marketing strategies that actually work for local food businesses - from getting found on Google and building email lists to using AI tools and creating sustainable growth. Whether you're just starting out or ready to scale, you'll get real talk, actionable advice, and the encouragement to build a profitable food business on your terms.
Language
🇺🇲
Publishing Since
3/9/2026
1 verified contact email on file for On Your Terms: Marketing Local Food
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Recent Episodes
May 26, 2026
What People Really Mean When They Say You Can't Do It
<p>Bethany goes on a rant, once again. Because why are we letting people tell us what we are and are not capable of?</p><p>Listen up: when someone tells you that you can't build your food business - that it's too risky, too saturated, or that you're not cut out for it - they're almost never making a statement about you. They're telling you what they would be willing to do, and handing it to you as if it's reality.</p><p><br>In this episode, Bethany unpacks what people really mean when they say you can't do it, why their unwillingness has nothing to do with your capability, and how to spot the difference between honest self-clarity and inherited self-doubt.</p><p>You'll hear:</p><ul><li>Why "possible" and "right for you" are two different questions</li><li>The manifestation / mathematical-possibility framework (if a real human has done it, it's possible for you too)</li><li>Bethany's accidentally-off-grid years - hauling water in 5-gallon jugs, cooking on a wood stove, and potty-training on a sawdust bucket - as an illustration of what people will do when they actually want something</li><li>Why self-doubt is almost always installed by someone else, not original to you</li><li>The single rule for taking advice: only accept it from people who've already achieved (or are further along in) what you're trying to do</li><li>Why other makers in Facebook groups are the wrong audience to price-check your product</li><li>How well-meaning advice from unqualified people can quietly steer you down the wrong path</li></ul><p>If you've ever laid awake at night wondering if the people doubting you might be right - this one's for you.</p><p>bethanyarcher.com | FB, TT, IG, Pinterest: @bethanyarcherofficial</p>
May 19, 2026
Profit Per Hour (How To More Money Without Making More Things)
<p>What's the most expensive ingredient in your food business? </p><p>It's not your flour, your fuel, or your market fees... it's your time. And most owners aren't accounting for it.</p><p>In this episode, Bethany breaks down "profit per hour" - a metric she's used quietly for years to decide which products to push, which to retire, and which markets are actually worth driving to. It's separate from your hourly wage, separate from your margin per item, and it's the one number that tells you whether your business is actually working for you or just keeping you busy.</p><p><br>You'll hear:</p><ul><li>Why your time is finite, non-renewable, and impossible to outsource - and why that has to factor into every decision you make as the owner</li><li>The difference between profit, labor, and hourly wage, and why mixing them up is costing you</li><li>A worked example with pulled pork sandwiches vs. loaded fries that may flip how you look at your bestsellers</li><li>What Gordon Ramsey's menu-trimming on Kitchen Nightmares actually teaches us about owner time</li><li>The caveat: when the joy of making something should override the math</li><li>A simple back-of-the-napkin step you can do with just your top 3–5 products</li></ul><p>If you've ever finished a great sales day and still felt like you got nothing out of it, this one's for you.</p><p>Come say hi - Bethany is @bethanyarcherofficial pretty much everywhere.</p>
May 5, 2026
Why Using An AI Logo Hurts Your Food Business
<p>AI logos can be tempting... they are fun to make and kinda cool. BUT - you probably don't want to actually USE one.</p><p>If you do, this episode is about why that might be working against you (and it has nothing to do with the ethics debate everyone else is having).</p><p><br>Your logo and your branding directly communicate a lot about you and your business. What are you saying with it? Let's chat.</p><p>In this episode:</p><ul><li>Why the "Made in China" label is the perfect analogy for AI-generated branding</li><li>How consumer perception of AI content is shifting (and fast)</li><li>What your logo is actually communicating to potential customers</li><li>How to use AI as a tool without letting it replace your voice</li><li>What to do if you can't afford a designer (seriously, it's simpler than you think)</li></ul><p>Mentioned in this episode: Jill Winger, Old Fashioned on Purpose podcast -- "What I Would Do If I Was Starting a New Business This Year"</p><p>👉 Get started: bethanyarcher.com/start</p><p>Facebook: facebook.com/bethanyarcherofficial | TikTok: tiktok.com/@bethanyarcherofficial | Instagram: instagram.com/bethanyarcherofficial</p>
11 total episodes available
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This podcast updates daily.
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