Story Coach Lisa Bloom is the go-to expert on business story-telling. For decades she’s helped entrepreneurs master this important but overlooked skill. In Once Upon a Business, she’s turning her attention from the craft of storytelling to the stories themselves — the densely evocative folk and fairy tales that we all are exposed to regardless of our culture. In each episode of Once Upon a Business, Lisa reads a fairy or folk tale and then extracts rich business lessons that are applicable for entrepreneurs of all stripes. As she puts it, a tiny tale of nine sentences can encompass worlds.

Once Upon a Business
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Podcast Overview
Story Coach Lisa Bloom is the go-to expert on business story-telling. For decades she’s helped entrepreneurs master this important but overlooked skill. In Once Upon a Business, she’s turning her attention from the craft of storytelling to the stories themselves — the densely evocative folk and fairy tales that we all are exposed to regardless of our culture. In each episode of Once Upon a Business, Lisa reads a fairy or folk tale and then extracts rich business lessons that are applicable for entrepreneurs of all stripes. As she puts it, a tiny tale of nine sentences can encompass worlds.
Language
🇺🇲
Publishing Since
11/20/2021
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Recent Episodes

June 12, 2025
The Story Is All There Is (Lisa Bloom)
Story Coach Lisa Bloom reflects on three years of storytelling, shares lessons learned, and encourages listeners to continue exploring stories, highlighting their profound impact in this final episode.

May 29, 2025
The Travelers and The Sea
Story Coach Lisa Bloom shares a fable about travelers encountering a mysterious ocean sight, illustrating how entrepreneurs balance ambition with realistic action for lasting business success.

May 15, 2025
The Straw, The Coal, and The Bean
<p>Lisa tells the story of “The Straw, the Coal, and the Bean,” uncovering powerful business lessons within this classic tale written by the Brothers Grimm. She explores teamwork, risk, resilience, and how the scars we carry can become emblems of wisdom, growth, and hope on the entrepreneurial journey.</p><p>Story Coach Lisa Bloom is the go-to expert on business story-telling. For decades she’s helped entrepreneurs master this important but overlooked skill. In Once Upon a Business, she’s turning her attention from the craft of storytelling to the stories themselves — the densely evocative folk and fairy tales that we’re all exposed to.</p><p>In each episode of Once Upon a Business, Lisa tells a fairy or folk tale and then extracts rich business lessons that are applicable for entrepreneurs of all stripes. As she puts it, a tiny tale of nine sentences can encompass worlds.</p><strong>“In business, we need to balance optimism and ambition with realism.” </strong>— Lisa Bloom<p></p><p><strong>Host Bio:</strong></p><p>Following a successful corporate career, <strong>Lisa Bloom</strong> became an entrepreneur, author, speaker, and coach. She built a global business called <strong>Story Coach</strong> through helping corporate executives, entrepreneurs, and coaches develop speaking mastery, leadership capability, and marketing impact. Lisa is the author of two books — Seven Stories That Sell and The Story Advantage.</p><p>Lisa was also the<strong> Director of Mirasee’s ACES Business Acceleration Program</strong>, in which she helped entrepreneurs achieve outstanding results in the growth of their business. There’s nothing Lisa loves more than to spend time with her partner and their four sons, walk her dog, travel, read, and share stories.</p><p><strong>Resources or websites mentioned in this episode:</strong></p><p><a href="https://mirasee.com/">Mirasee</a><br><a href="https://story-coach.com/">The Story Coach</a><br>Lisa Bloom’s books: <a href="https://www.amazon.com/Story-Advantage-Unleash-Storytelling-Influence-ebook/dp/B08Q47G9RC/ref=sr_1_1?dchild=1&qid=1625832235&refinements=p_27%3ALJ+Bloom&s=digital-text&sr=1-1&text=LJ+Bloom">The Story Advantage</a> and <a href="https://a.co/d/2Ydpod0">Seven Stories That Sell</a></p><p><strong>Credits</strong>:</p><p>Host: Lisa Bloom<br>Producer and Editor: Michi Lantz<br>Executive Producer: Danny Iny<br>Audio Editor: Marvin del Rosario<br>Music Soundscape: <a href="https://www.chadmichael.com/">Chad Michael Snavely</a></p><p>To catch more great episodes coming up on Once Upon A Business, please follow us on <a href="http://www.youtube.com/@miraseefm">Mirasee FM's YouTube channel</a> or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.</p><p>If you have a question for Once Upon a Business, put the show title in the subject line and send it to podcasts@mirasee.com.</p><p><strong>Music credits:</strong></p><p>Track Title: <strong>Places in Dreams<br></strong>Artist Name: Alsever Lake<br>Writer Name: Adrian Dominic Walther<br>Publisher Name: <a href="https://www.soundstripe.com/">A SOUNDSTRIPE PRODUCTION</a></p><p>Track Title: <strong>Emeralds<br></strong>Artist Name: Hale<br>Writer Name: Cory Hale Williams<br>Publisher Name: <a href="https://www.soundstripe.com/">A SOUNDSTRIPE PRODUCTION</a></p><p>Track Title: <strong>Never Let Go<br></strong>Artist Name: Sky Toes<br>License code: KXG54WIW1BRG1SAL<br>Publisher Name: <a href="https://uppbeat.io/">Uppbeat</a></p><p>Track Title: <strong>Quiet Storm<br></strong>Artist Name: Soundroll<br>License code: MXHPDCPJB8ETRDXB<br>Publisher Name: <a href="https://uppbeat.io/">Uppbeat</a></p><p><strong>Special effects credits:<br></strong>24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.</p><p>All other sound effects are licensed under Soundstripe.</p><p><strong>Episode transcript: The Straw, The Coal, and The Bean </strong>coming soon.<br><br></p>
109 total episodes available
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- What is Once Upon a Business?
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This podcast updates daily.
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This podcast is available on 10 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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