Pod Engine
Podcast thumbnail for Onchain Growth Club: Crypto & Web3 Marketing Talks

Onchain Growth Club: Crypto & Web3 Marketing Talks

Claim This Podcast

by Norman Wiese

10 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇩🇪

Podcast Overview

Growth is crypto's biggest unsolved challenge. While the tech keeps evolving, most projects struggle to find their audience, keep them engaged, and scale beyond the crypto bubble. That's what the OGC Podcast explores - the tactics, playbooks and stories behind builders shaping crypto's emerging platform era. Host Norman Wiese, founder of Onchain Growth Club, sits down with growth leaders, marketers, and founders who are building and scaling the next generation of crypto products. In focused 30-minute conversations, guests share tactical strategies, frameworks, and hard-won insights driving real results in web3. No fluff. No obvious takes. Just genuine conversations with practitioners who are in the growth trenches. Whether you're scaling a DeFi protocol, working on an L2, building the next breakthrough app, or if you are a curious web2 marketer, this is where you'll discover what's working now - and what's coming next.

Language

🇺🇲

Publishing Since

8/15/2025

Visit WebsiteAppleView on Apple PodcastsRSS Feed

1 verified contact email on file for Onchain Growth Club: Crypto & Web3 Marketing Talks

Pitch yourself as a guest, propose sponsorships, or reach out directly to the host.

See contact details

Recent Episodes

Episode thumbnail for Hiding the Wires: How Privy Grows a Brand Nobody Sees w/ Debbie Soon, Privy

April 12, 2026

Hiding the Wires: How Privy Grows a Brand Nobody Sees w/ Debbie Soon, Privy

<p>Privy's wallet infrastructure is embedded in apps that millions of people use - and most of those users will never know Privy's name. For Debbie Soon, Head of Marketing at Privy, that's not a problem to solve. That's exactly the point.<br /><br />Debbie joined Privy as employee #25 and its first marketing hire, bringing a background spanning traditional finance, a mixed martial arts organization, and the creator NFT space. Last year, Stripe acquired Privy as part of what might be the most interesting crypto infrastructure play in fintech right now - putting Debbie and a two-person marketing team inside a 10,000-person company.<br /><br />This episode gets into what it actually means to market infrastructure that's designed to disappear, how Privy splits attention between crypto-native developers and enterprise buyers, and what the real enterprise pipeline looks like - with customers like Klarna and Kraken already building on their rails. We also get into AI agents needing programmable wallets, how Bridge fits into Stripe's crypto stack, and where stablecoins might eventually unlock the broader onchain experiences people have been promising since 2021.<br /><br /><b>Timestamps:</b><br />0:00 Introduction<br />0:56 Debbie's background: finance, MMA, creator NFTs<br />3:23 What Privy does<br />4:28 Fastest growing use cases: stablecoins, fintech, trading<br />6:09 Marketing wallets nobody sees<br />8:12 Developer-first brand vs. consumer visibility<br />10:04 Privy Home goes viral with zero campaign<br />12:54 Developer marketing + AI agents needing wallets<br />16:03 Segmenting from solo devs to enterprise<br />18:31 Marketing org: employee #25, two-person team<br />21:18 Vibe coding with Privy<br />23:09 The Stripe acquisition: from 30 to 10,000 people<br />27:40 Operating inside Stripe, Stripe Commons<br />29:11 50/50 crypto-native vs. enterprise<br />31:48 Enterprise use cases: Klarna, Kraken, payroll, treasury<br />35:13 Stablecoins and the future of onchain<br />39:27 How Bridge fits into Stripe's crypto stack<br />41:20 What's next for Debbie<br /><br /><b>About the OGC Podcast:</b><br />The OGC Podcast tackles crypto's biggest unsolved challenge: growth. Host Norman Wiese sits down with founders, growth leaders, and crypto marketers sharing strategies and frameworks driving real results in web3. Learn more at <a rel="noopener noreferrer nofollow" href="https://onchaingrowth.xyz/" target="_blank">https://onchaingrowth.xyz/</a><br /><br /><b>Connect with Debbie:</b><br />• LinkedIn: <a rel="noopener noreferrer nofollow" href="http://linkedin.com/in/debsoon" target="_blank">linkedin.com/in/debsoon</a><br />• Twitter/X: <a rel="noopener noreferrer nofollow" href="http://x.com/debsoon" target="_blank">x.com/debsoon</a></p><p>• Privy: <a rel="noopener noreferrer nofollow" href="http://privy.io/" target="_blank">http://privy.io/</a> <br /><br /><b>Connect with Norman:</b><br />• LinkedIn: <a rel="noopener noreferrer nofollow" href="http://linkedin.com/in/normanwiese" target="_blank">linkedin.com/in/normanwiese</a><br />• Twitter/X: <a rel="noopener noreferrer nofollow" href="http://x.com/normanwiese" target="_blank">x.com/normanwiese</a><br />• Onchain Growth Club: <a rel="noopener noreferrer nofollow" href="http://x.com/onchaingrowth" target="_blank">x.com/onchaingrowth</a><br /><br /><b>Subscribe and Review:</b><br />• Spotify: <a rel="noopener noreferrer nofollow" href="https://open.spotify.com/show/40h808BdpcWIhgXXQNQR52" target="_blank">Listen on Spotify</a><br />• Apple Podcasts: <a rel="noopener noreferrer nofollow" href="https://podcasts.apple.com/de/podcast/onchain-growth-club-crypto-web3-marketing-talks/id1833519944" target="_blank">Listen on Apple Podcasts</a><br />• Youtube: <a rel="noopener noreferrer nofollow" href="http://youtube.com/@onchaingrowth" target="_blank">youtube.com/@onchaingrowth</a></p>

Episode thumbnail for How Solana Turns Hackathons Into Startup Engines w/ Patricia Albrecht, Superteam

March 11, 2026

How Solana Turns Hackathons Into Startup Engines w/ Patricia Albrecht, Superteam

<p>Most crypto ecosystems still treat hackathons like weekend coding events. Solana treats them as five-to-six-week global startup competitions with millions in prize money, equity investment from its venture arm, and structured founder support after the fact. It's one piece of a broader model that no other chain has replicated at scale: country-level community teams running their own operations to source talent, support founders, and build local ecosystems from scratch.<br /><br />Patricia Albrecht leads one of those teams. Before crypto, she built her career across major organizations in Web2 and finance, funded her Oxford MBA with early crypto gains, and joined web3 full-time in 2023. She now runs Superteam's operations in Germany - one of the most active nodes in Solana's global network.<br /><br />In this episode, we break down how Solana's ecosystem engine actually works operationally, what "wartime vs. peacetime" means inside Superteam, how they measure success through hard startup KPIs, and why Europe's structural challenges around regulation and capital access are pushing its best founders to build elsewhere. Plus: where Patricia sees the biggest opportunities in RWAs, prediction markets, and stablecoin infrastructure.<br /><br /><b>Timestamps:</b><br />0:00 Introduction and This or That<br />2:49 Patricia's background and path to Solana<br />4:37 What ecosystem building actually means day-to-day<br />5:52 H1 2026 priorities: hackathons, the Accelerate Tour, institutional events<br />9:05 Target audiences across the Solana ecosystem<br />10:45 How Superteam measures success and tracks KPIs<br />13:18 Web2 talent flowing into crypto - a growing trend<br />17:46 The state of Europe: regulation, capital access, and talent flight<br />21:59 Cultural differences - risk aversion vs. go-getter DNA<br />25:13 Verticals to watch: RWAs, prediction markets, stablecoin infrastructure<br />29:17 The hype problem - why marketing outpaces product in crypto<br />30:12 The founder journey through Superteam's programs<br />34:35 Patricia's current rabbit hole: longevity<br /><br /><b>About the OGC Podcast:</b><br />The OGC Podcast tackles crypto's biggest unsolved challenge: growth. Host Norman Wiese sits down with founders, growth leaders, and crypto marketers sharing strategies and frameworks driving real results in web3. Learn more at <a rel="noopener noreferrer nofollow" href="http://onchaingrowth.xyz" target="_blank">onchaingrowth.xyz</a><br /><br /><b>Connect with Patricia:</b><br />• LinkedIn: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/pattiruss/" target="_blank">https://www.linkedin.com/in/pattiruss/</a><br />• Twitter/X: <a rel="noopener noreferrer nofollow" href="https://x.com/pattiruss_" target="_blank">https://x.com/pattiruss_</a><br />• Superteam: <a rel="noopener noreferrer nofollow" href="https://x.com/SuperteamDE" target="_blank">https://x.com/SuperteamDE</a><br /><br /><b>Connect with Norman:</b><br />• LinkedIn: <a rel="noopener noreferrer nofollow" href="http://linkedin.com/in/normanwiese" target="_blank">linkedin.com/in/normanwiese</a><br />• Twitter/X: <a rel="noopener noreferrer nofollow" href="http://x.com/normanwiese" target="_blank">x.com/normanwiese</a><br />• Onchain Growth Club: <a rel="noopener noreferrer nofollow" href="http://x.com/onchaingrowth" target="_blank">x.com/onchaingrowth</a><br /><br /><b>Subscribe and Review:</b><br />• Spotify: <a rel="noopener noreferrer nofollow" href="https://open.spotify.com/show/40h808BdpcWIhgXXQNQR52" target="_blank">Listen on Spotify</a><br />• Apple Podcasts: <a rel="noopener noreferrer nofollow" href="https://podcasts.apple.com/de/podcast/onchain-growth-club-crypto-web3-marketing-talks/id1833519944" target="_blank">Listen on Apple Podcasts</a><br />• Youtube: <a rel="noopener noreferrer nofollow" href="http://youtube.com/@onchaingrowth" target="_blank">youtube.com/@onchaingrowth</a></p>

Episode thumbnail for Rethinking Grants: From Black Hole to Growth Engine w/ Mashal Waqar, Octant

February 22, 2026

Rethinking Grants: From Black Hole to Growth Engine w/ Mashal Waqar, Octant

<p>Grants were supposed to grow crypto ecosystems. Instead, hundreds of millions disappeared into a black hole - no accountability, no results, no clear strategy. The industry is still recovering from it.</p><p></p><p>Mashal Waqar has been studying this problem longer than most. With a background in media, security, and serial entrepreneurship, she co-authored some of the most referenced research on crypto grants funding before joining Octant - one of Web3's most underrated experiments in sustainable ecosystem growth. Now CMO of the newly independent Octant Labs, she's building a model where yield funds operations, communities guide capital allocation, and ecosystems can finally measure what they're getting for their money.</p><p></p><p>In this conversation, we unpack the full arc of grants in crypto, what ecosystems like Solana and Stellar are actually getting right, and why crypto marketing is finally growing up - beyond CT, beyond conference season, and toward real web2 playbooks.</p><p></p><hr /><p></p><ul><li>0:00 Introduction</li><li>1:00 Mashal's Background: Security, Media &amp; Getting Crypto-Pilled</li><li>4:10 What Octant Is and How the Funding Model Works</li><li>8:25 Octant V2 and the Octant Labs Spinout</li><li>13:10 The History of Grants in Crypto: From Bounties to Black Holes</li><li>19:30 What Good Ecosystem Growth Looks Like Today</li><li>22:35 Octant's Vault Products and Open Ecosystem Model</li><li>28:45 The State of Crypto Marketing Right Now</li><li>33:05 Conference Culture, InfoFi, and What's Actually Working</li><li>38:30 DEVCON Location Debate: Accessibility vs. Capital Hubs</li><li>42:50 Where to Find Mashal</li></ul><p></p><hr /><p></p><p>CONNECT WITH MASHAL:</p><ul><li>Mashal on X: <a rel="noopener noreferrer nofollow" href="https://x.com/Arlery" target="_blank">https://x.com/Arlery</a></li><li>Octant: <a rel="noopener noreferrer nofollow" href="https://octant.app/" target="_blank">https://octant.app/</a></li></ul><p></p><p>CONNECT WITH NORMAN:</p><ul><li>X: <a rel="noopener noreferrer nofollow" href="https://x.com/normanwiese" target="_blank">https://x.com/normanwiese</a></li><li>LinkedIn: <a rel="noopener noreferrer nofollow" href="http://linkedin.com/in/normanwiese" target="_blank">linkedin.com/in/normanwiese</a></li><li>Onchain Growth Club: <a rel="noopener noreferrer nofollow" href="https://x.com/onchaingrowth" target="_blank">https://x.com/onchaingrowth</a></li></ul><p></p><hr /><p>ABOUT THE OGC PODCAST: </p><p>The OGC Podcast tackles crypto's biggest unsolved challenge: growth. Host Norman Wiese sits down with founders, growth leaders, and crypto marketers sharing strategies and frameworks driving real results in web3.</p><p></p><p>Visit <a rel="noopener noreferrer nofollow" href="http://www.podpage.com/ogc" target="_blank">www.podpage.com/ogc</a> for all episodes! </p>

10 total episodes available

Deep-dive analytics for Onchain Growth Club: Crypto & Web3 Marketing Talks

Sign up to explore

Frequently asked questions

Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.

What is Onchain Growth Club: Crypto & Web3 Marketing Talks?

Growth is crypto's biggest unsolved challenge. While the tech keeps evolving, most projects struggle to find their audience, keep them engaged, and scale beyond the crypto bubble. That's what the OGC Podcast explores - the tactics, playbooks and stories behind builders shaping crypto's emerging platform era.

Host Norman Wiese, founder of Onchain Growth Club, sits down with growth leaders, marketers, and founders who are building and scaling the next generation of crypto products. In focused 30-minute conversations, guests share tactical strategies, frameworks, and hard-won insights driving real results in web3.

No fluff. No obvious takes. Just genuine conversations with practitioners who are in the growth trenches.

Whether you're scaling a DeFi protocol, working on an L2, building the next breakthrough app, or if you are a curious web2 marketer, this is where you'll discover what's working now - and what's coming next.

How often does this podcast release new episodes?

This podcast updates daily.

Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

Legal Disclaimer

Pod Engine is not affiliated with, endorsed by, or officially connected with any of the podcasts displayed on this platform. We operate independently as a podcast discovery and analytics service.

All podcast artwork, thumbnails, and content displayed on this page are the property of their respective owners and are protected by applicable copyright laws. This includes, but is not limited to, podcast cover art, episode artwork, show descriptions, episode titles, transcripts, audio snippets, and any other content originating from the podcast creators or their licensors.

We display this content under fair use principles and/or implied license for the purpose of podcast discovery, information, and commentary. We make no claim of ownership over any podcast content, artwork, or related materials shown on this platform. All trademarks, service marks, and trade names are the property of their respective owners.

While we strive to ensure all content usage is properly authorized, if you are a rights holder and believe your content is being used inappropriately or without proper authorization, please contact us immediately at hey@podengine.ai for prompt review and appropriate action, which may include content removal or proper attribution.

By accessing and using this platform, you acknowledge and agree to respect all applicable copyright laws and intellectual property rights of content owners. Any unauthorized reproduction, distribution, or commercial use of the content displayed on this platform is strictly prohibited.