The Ondeckeo B2B Marketing Podcast focuses on the latest trends in B2B Marketing, and how marketing has changed over time and we talk to our guests about these changing dynamics in digital marketing. Our intention is to learn more from each guest that appears in this podcast and in turn, our audience derives value from each podcast.
On this episode of the Ondeckeo B2B Marketing Podcast, we sat down with Max Lammertink. Max is the co-founder of Talos Growth and is building an incredible product to boost your Company Page on LinkedIn. We dove into why companies should leverage LinkedIn, Max’s best-kept secrets on LinkedIn growth, and Company Page best practices.
Max emphasizes the value in building and promoting Company Pages and explains that “salespeople grow their own network while they are working for the company, which is great. But if this person leaves you, they also take their followers with them… So, the main benefit of a Company Page is that the followers are the followers of your company and not from some person that is working for your company.”
Listen to this podcast spotlighting Max and LinkedIn Company Pages now from the link above or on Spotify or Apple Podcast. And if you prefer to read instead, the full transcript is available below.
12 Oct 2022
Podcasting Best Practices with Steven Shalowitz
In this episode of the Ondeckeo B2B Podcast, Steven Shalowitz talks about Podcasting best practices and why running a podcast is essential for businesses.
Steven moved to New York to work for Y&R. While there, he launched “The One-Way Ticket Show” podcast which he now devotes himself to full time.
Steven also produces and hosts the “IsraelCast” podcast for Jewish National Fund USA (JNF) - fascinating people with an Israel-focus podcast
When he’s not podcasting, Steven, who’s an exhibited photographer, enjoys traveling (he’s visited over 60 countries) and especially loves venturing to less-traveled destinations, e.g., North Korea, Libya, Syria, Sudan, Iran, Saudi Arabia, etc.
A vegan for over 3 years now, he is active in philanthropic organizations, is an avid reader and gym and museum and theatre-goer, and over the last year has been working to help Afghan refugees.
Today on this show, we will talk more about content, podcasting, why it's necessary and of course Steven's travel experience and adventures across the world.
Guest Details: -
Steven Shalowitz (LinkedIn) - https://www.linkedin.com/in/steven-shalowitz-020a552/ (https://www.linkedin.com/in/steven-shalowitz-020a552/)
Website - https://theonewayticketshow.com/steven-shalowitz/ (https://theonewayticketshow.com/steven-shalowitz/)
Twitter - https://twitter.com/stevenshalowitz?lang=en (https://twitter.com/stevenshalowitz?lang=en)
Host - Davis Rajan (LinkedIn) https://www.linkedin.com/in/davisrajan
Ondeckeo LinkedIn - https://www.linkedin.com/company/ondeckeo
Ondeckeo Twitter - https://twitter.com/ondeckeo
Ondeckeo Facebook - https://www.facebook.com/ondeckeo
22 Aug 2022
The Art of Story Telling and Video Marketing with Konstantinos Papakonstantinou
In this episode of B2B Marketing, Ondeckeo.com is bringing in Konstantinos Papakonstantinou (Kosta) as our Guest, who is a prolific marketer specializing in Video Marketing and utilizing story telling as the main ingredient. Kosta talks about how B2B organizations have not fully explored the power of story telling and video marketing. In this podcast, he provides enormous knowledge on how to weave a good story and communicate to your customers and audience through video marketing. More details about Konstantinos Papakonstantinou below, please reach out to him if you need any help in the story telling/video marketing area.
#b2bmarketing #videomarketing #storytelling
Guest - Konstantinos Papakonstantinou (LinkedIn)
https://www.linkedin.com/in/papakons/ (https://www.linkedin.com/in/papakons/)
Host - Davis Rajan (LinkedIn)
https://www.linkedin.com/in/davisrajan (https://www.linkedin.com/in/davisrajan)
Ondeckeo LinkedIn - https://www.linkedin.com/company/ondeckeo (https://www.linkedin.com/company/ondeckeo)
Ondeckeo Twitter - https://twitter.com/ondeckeo (https://twitter.com/ondeckeo)
Ondeckeo Facebook - https://www.facebook.com/ondeckeo (https://www.facebook.com/ondeckeo)
30 Jun 2022
Get Your Branding Right with Adina Smith
Ondeckeo.com continues to bring you the best and most seasoned marketing professionals on this B2B Podcast. In this episode of the Ondeckeo B2B Podcast, we talk to Adina Smith about branding and her approach to the new age of B2B Marketing. Adina has held senior and executive roles in Marketing for some of the top brands. Adina Smith is a brand builder and has a great deal of experience in Brand building and how branding can be accelerated by hiring the right talent and having a sense of timing to do the right things at the right time. We also had the opportunity to talk about some of the things that Adina does outside of work that influence and enhance her productivity at work. Listen in to learn more.
#b2bmarketing #branding #digitalmarketing
Guest - Adina Smith (LinkedIn) - https://www.linkedin.com/in/https://www.linkedin.com/in/adinasmith/
Host - Davis Rajan (LinkedIn) - https://www.linkedin.com/in/davisrajan
Ondeckeo LinkedIn - https://www.linkedin.com/company/ondeckeo
Ondeckeo Twitter - https://twitter.com/ondeckeo
Ondeckeo Facebook - https://www.facebook.com/ondeckeo
20 Jun 2022
Leaning Into The Digital Marketing Boom with Michael Carroll
This is Ondeckeo.com (https://ondeckeo.com/) B2B Podcast, our guest Michael Carroll (https://www.linkedin.com/company/ondeckeo) (Mike) is a marketing veteran and is the Head of Growth at https://www.phenomenon.com/ (https://www.phenomenon.com/). Mike had some great insights to share with us in this podcast which included topics ranging from taking creative risks, having a good content marketing and content creating strategy, and how not to throw money at paid ads all the time. His informal and not-so-serious approach to work and life has yielded great results for him and he encourages us to do the same. Mike also spoke about the future of work and how freelancers and freelance platforms could play a vital role in filling the talent gaps at marketing agencies, startups, and small businesses. Listen in to learn more.
#b2bmarketing #marketingagency #digitalmarketing
Guest - Michael Carroll (LinkedIn) - https://www.linkedin.com/in/michaeladaincarroll (https://www.linkedin.com/in/michaeladaincarroll)
Host - Davis Rajan (LinkedIn) - https://www.linkedin.com/in/davisrajan (https://www.linkedin.com/in/davisrajan)
Ondeckeo LinkedIn - https://www.linkedin.com/company/ondeckeo (https://www.linkedin.com/company/ondeckeo)
Ondeckeo Twitter - https://twitter.com/ondeckeo (https://twitter.com/ondeckeo)
Ondeckeo Facebook - https://www.facebook.com/ondeckeo (https://www.facebook.com/ondeckeo)
About Ondeckeo:
Ondeckeo.com (https://ondeckeo.com/) is a two-sided fully managed B2B platform/marketplace where you can hire freelance marketing experts.
3 Jun 2022
B2B Marketing for Finance and Accounting Firms with Kaz Driver
Finance and Accounting firms need a unique marketing approach to grow their customer base.
In this episode of Ondeckeo (https://ondeckeo.com/) Marketing Podcast, Kaz Driver (https://www.linkedin.com/in/kazdriver/) (Marketing pro for Finance & Accounting firms) talks about best practices that finance and accounting firms should implement to stay at the top of their B2B marketing strategy by knowing your own organization better and then drafting a marketing strategy which fits your needs.
About Ondeckeo:
Ondeckeo.com (https://ondeckeo.com/) is a two-sided fully managed B2B platform/marketplace where you can hire freelance marketing experts.
28 May 2022
IT Services B2B Marketing Transformation with Rob Myers
IT Services Marketing and Sales have transformed over the years and businesses looking to scale up, should stay as close as possible to their customers and provide continuous value.
In this episode of Ondeckeo (https://ondeckeo.com/) Marketing Podcast, Rob Myers (https://www.linkedin.com/in/rob-myers-b8991b/) (IT Services Industry Veteran) talks about his marketing and sales best practices to up your game for revenue growth. Rob Myers also highlights some of the detrimental factors which can affect your marketing strategy and how this could be solved.
About Ondeckeo:
Ondeckeo.com (https://ondeckeo.com/) is a two-sided fully managed B2B platform/marketplace where you can hire freelance marketing experts.
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