About One Eye Deer: Marketing Stories for Professional Growth
One Eye Deer Podcast explores one powerful marketing idea each episode to help business owners, entrepreneurs, marketers and working professionals grow their businesses and careers. Hosted by certified marketing management consultant J C Sum. Listen to One Eye Deer at OneEyeDeerPodcast.com.
In ”EP 20: Learn to Learn” of the “One Eye Deer” Podcast, discover how you can learn for your own self-development and growth.
The traditional education system is flawed for most people. If you are one of the people who fits the system that it was designed for, then you will do well. If not, you will struggle.
The traditional education system is necessary from a national policy perspective. Education policy makers must find a system that can work for the largest percentage of students to produce the type of human resource that can ultimately benefit the country, based on the needs of the nation.
However, the fact is, that approach may not work for half the population. And they can fall through the education cracks. The system is also results oriented using standardised exams as the benchmark for grading.
Exam questions are also expected to be answered in a specific way with little room for deviation from the norm.
As a result, rote learning and memorisation are common as they are key to achieving academic success.
The reality is, success in the business or professional world is nothing like standardised exams. In fact, it is those that can be innovative and operate outside the box that tend to be more successful.
So how can you learn to learn?
Join certified marketing management consultant, J C Sum, as he discusses ways you can learn to learn that is outside of schools.
20 Jul 2022
#19: How to Get Paid More for Your Work
In ”EP 19: How to Get Paid More for Your Work” of the “One Eye Deer” Podcast, learn how you can provide more value through your work.
Whether you are an employee for a company or a business owner, one primary goal is to increase your salary or revenue.
One of the time-tested and proven ways to get paid more is to ensure you offer value to your company or customers.
In today’s competitive landscape, it is not always enough to offer basic value. Especially if you are not at the top of the food chain.
If you are a small business competing with much more established companies and maybe even global brands, just having a product or service that everyone offers is not enough, even if it is marginally better.
Likewise, if you are an employee, you are competing with peers. Some may have more experience or better education qualifications.
Some might be with the company for a longer time and know how to play the political game. If you just do the work you are hired for competently, it may not be enough to stand out from your peers.
Having a differentiated value is vital to get an edge over the competition.
So how can you provide more value to your company and earn more?
Join certified marketing management consultant, J C Sum, as he discusses ways you can do to get paid more for your work.
13 Jul 2022
#18: Strategy for a B2B2C Business
In ”EP 18: Strategy for a B2B2C Business” of the “One Eye Deer” Podcast, learn how you can implement a strategy for a B2B2C business.
B2B2C refers to business to business to customer.
But first, let us understand the more traditional B2C and B2B business models.
B2C means a business sells to consumers, while B2B is a business that sells to other businesses.
This means B2B2C is a business sells to consumers and businesses in parallel
As a category, it is harder to explain and understand than B2C or B2B. But it is becoming increasingly important.
In the simplest terms, B2B2C is when a business manufactures a product and distributes the product through a network of channels or sales partners.
However, they also accept orders, direct from customers, through their own eCommerce store. In which case, they do not have to pay a cut to the channel partner.
There are some key benefits of a B2B2C model, including reduced operating costs, better access to customer data and insights, and leverage the credibility of distribution partners.
So how can you take advantage of the B2B2C business model?
Join certified marketing management consultant, J C Sum, as he discusses the strategy to a successful B2B2C business.
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