One in a Billion by Flipkart Seller Hub
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Podcast Overview
<p>It gives us great pleasure to welcome you to Flipkart Seller Hub' Official YouTube page.</p><p>Here, the constant endeavour is to update the entire seller community with the latest business updates, growth tips, and "know-how" for different features. </p><p>In addition to that, this page features real success stories of sellers who have made it big on Flipkart. </p><p>So, stay tuned to and soar to new heights of success with Flipkart Seller Hub!</p><p>#SellonFlipkart #FlipkartSellerRegistrationProcess #FlipkartSellerHub #bachonkakhel </p>
Language
🇮🇳
Publishing Since
9/30/2025
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Recent Episodes
June 30, 2026
How Nivia Plans a $1B Sports Brand | Kapil Thirani x Nivia | One in a Billion | Ep 19
<p>The Brand Older Than Independent India… How does a 90-year-old name end up in every Indian household without a single ad?</p><p></p><p>In this episode of One in a Billion, Kapil Thirani sits down with Dhruv Kharbanda (Product Development Officer, Nivia Sports) to break down how a family business born in Sialkot in 1934 became the brand behind football, basketball, and volleyball in school grounds across India.</p><p></p><p>Nivia started under great-grandfather Nihal Chand, survived Partition, and rebuilt from scratch when the family migrated to India and settled into the new sports manufacturing hubs of Jalandhar and Meerut, and the mission has stayed the same since 1960: build a sports brand made for India, by India.</p><p></p><p>What followed was six decades of quiet, stubborn category-building:</p><ul><li>From India's first stitched leather volleyball in 1960 to the country's first moulded basketball unit</li><li>Replacing Puma as the official ball of the ISL, even when players first refused to play with it</li><li>The 2011 FIFA friendly, when India watched Messi play with their ball</li><li>The Dominator, now one of India's top-three footballs, born from an American export order</li><li>Becoming the #1 selling badminton shoe brand in India, quantity-wise</li><li>A partnership with Flipkart that built entire categories, gym gloves, orthopaedics, and bags that didn't exist in India before</li></ul><p>Dhruv unpacks the real barriers holding Indian sports manufacturing back: commitment, capital, and mindset. Why FIFA-grade balls took six years to master, the philosophy of criticising your own product before the market does, and the museum that houses Dhyan Chand's Olympic hockey stick, a Pele-signed ball, and Sachin's double-hundred bat.</p><p></p><p>It all builds toward one audacious goal: India's first $1 billion sports brand by 2034, the company's 100th year.</p><p>A must-watch for founders, manufacturing operators, and anyone building a brand for India that the world will eventually notice.</p><p></p><p>CHAPTERS</p><p>00:00 Coming Up</p><p></p><p>01:20 Introduction</p><p></p><p>02:27 How Nivia Started 90 Years Ago</p><p></p><p>06:40 How Nivia Built Affordable Sports Goods for India</p><p></p><p>12:00 How Nivia Navigated Global Sports Brands Entering India</p><p></p><p>19:53 How Nivia Made FIFA Quality Footballs Using Its Manufacturing Expertise</p><p></p><p>24:33 Nivia’s Expansion Into New Sports Categories and Flipkart’s Role in Growth</p><p></p><p>30:16 How Nivia Became a Household Brand Without Celebrity Endorsements</p><p></p><p>37:50 The Story Behind Nivia’s Museum</p><p></p><p>40:50 Nivia’s Online Journey and Its Ambition in Shoes</p><p></p><p>50:12 Nivia’s Goals for the Coming Years</p><p></p><p>52:57 How Nivia Thinks About Premiumisation and Building Brands on the Platform</p><p></p><p>1:00:56 Closing Thoughts</p><p></p><p>#NiviaSports #StartupStory #MadeInIndia #IndianSports #FlipkartSeller #Entrepreneurship #SportsManufacturing #IndianStartups #BrandStory #ISL</p><p></p>
June 17, 2026
How To Build India’s Next ₹100 Cr Kids Skincare Brand | Kapil Thirani x Tuco Kids | One in a Billion | Ep 18
<p>India's kids' personal care market sits in a strange gap. For school-going children aged 3 to 13, almost nobody built anything. Why?</p><p>In this podcast of One in a Billion, Kapil Thirani sits down with Chanakya Gupta (Co-Founder, Tuco Kids) to break down how a former Flipkart VP and Unilever veteran built India's first dedicated kids' personal care brand, now racing toward a ₹100 Cr run rate. From being part of Flipkart's first Big Billion Day team in 2014 to co-building Tuco Kids alongside his wife Aishwarya Murali, Chanakya shares the highs, failures, and hard-earned lessons behind creating a category from scratch.</p><p>This is not just a conversation about shampoo, sunscreen or body lotion, It's about category creation, winning parents' trust, surviving a market that didn't exist, and building a D2C brand the right way in India.</p><p>Inside the episode: </p><p>• How Tuco Kids started as The Unbottle Company, a sustainability mission against plastic waste • Why they sell to parents first and let kids have fun second</p><p>• The 4-stage testing process behind every product launch</p><p>• The ₹4500 sunscreen filter that defines the brand's DNA</p><p>• Why their quick commerce launch failed, and what they learned</p><p>• How Farah Khan became a no-filter brand voice for parents</p><p>• Why baby care and adult care do not fully solve for 3 to 13-year-olds </p><p>Whether you're a founder, D2C operator, marketplace seller, FMCG enthusiast, or simply someone curious about how real consumer brands are built in India, this episode offers an honest look at the grit behind the numbers.</p><p>Plug in your earphones, hit play, and listen to the story behind building a brand in a category most people thought didn't exist.</p><p>Follow the show on Spotify so you never miss a conversation.</p><p>Chapters</p><p>00:00 Coming Up</p><p>01.12 Introduction</p><p>03:27 From Corporate to Startup: The Learnings from Unilever, Flipkart & Cult</p><p>08:40 The Backstory: Goa, Plastic Waste & The Unbottled Company</p><p>12:58 Hero Products, the 4-Step Testing Process & Dadi-Nani Ke Nuskhe</p><p>21:34 Parents vs Kids: The Tripartite Strategy & Conscious Marketing</p><p>26:18 Joining Aishwarya: The Husband-Wife Co-Founder Decision</p><p>40:51 Bootstrap vs Funding: Choosing the Right Partners</p><p>51:04 Farah Khan: The Face of the Brand</p><p>01:00:00 The Flipkart Story: Big Billion Days, Empowerment & ESOPs</p><p>01:03:49 Closing Thoughts</p>
May 12, 2026
Ep 17 | One in a Billion | How a Screen Guard Business Became a 22 Cr Brand | Kapil Thirani x Sprig
<p>India’s mobile accessories market is worth thousands of crores. Yet almost nobody can name a brand they truly trust in the category. Why?</p><p>In this podcast of One in a Billion, Kapil Thirani sits down with Vikram Jain (Founder, Sprig) to break down how a former Flipkart category leader built a ₹22 Cr mobile accessories business in one of India’s most commoditised markets. From being part of Flipkart’s first Big Billion Day team in 2014 to building a ₹22 Cr mobile accessories business from scratch, Vikram shares the highs, failures, and hard-earned lessons behind the journey.</p><p>This is not just a conversation about chargers, tempered glass, back cover categories, or the Sprig liquid silicone case. It’s about understanding consumer behaviour, surviving brutal competition, and building a brand in a market where most players race to the bottom.</p><p>Inside the episode: • How the business scaled from 20–25 orders a day to nearly 900 orders daily • Why Sprig focused on underserved demand instead of crowded categories like iPhones initially • The strategy behind increasing ASP from ₹300 to ₹500 • How materials like Asahi Glass and liquid silicone helped create differentiation • Why the company chose sustainable growth over funding-fuelled expansion</p><p>Whether you’re a founder, D2C operator, marketplace seller, or simply someone curious about how real businesses are built in India, this episode offers an honest look at the grit behind the numbers.</p><p>Plug in your earphones, hit play, and listen to the story behind building a brand in a market where most people thought branding was impossible.</p><p>Follow the show on Spotify so you never miss a conversation.</p><p>00.00 Coming Up </p><p>01.05 Introduction </p><p>01.26 From Flipkart boardrooms to the Electronics Industry </p><p>04.20 Leaving Corporate to Build a Business </p><p>06.10 Finding the Right Category Before Starting Up </p><p>12.24 Research Behind Mobile Accessories & Asahi Glass </p><p>15.38 China, Catalogue Marketing & Brand Growth </p><p>19.53 Sprig’s Strategy to Scale Across Categories </p><p>25.46 Starting with OnePlus & Scaling Through Research </p><p>31.45 Building a Brand in India’s Price-Sensitive Market </p><p>37.07 Revenue Growth & Category Expansion of Sprig </p><p>39.13 From a Motorola Mistake to Partnering with Motorola </p><p>42.39 SKU Growth & The Quick Commerce Journey </p><p>44.43 Solving the Screen Guard Buying Problem Online </p><p>47.35 Sprig Products Demonstration </p><p>51.50 Quick Commerce & The Next Ecommerce Wave </p><p>54.40 Final Thoughts</p>
19 total episodes available
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Frequently asked questions
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- What is One in a Billion by Flipkart Seller Hub?
<p>It gives us great pleasure to welcome you to Flipkart Seller Hub' Official YouTube page.</p><p>Here, the constant endeavour is to update the entire seller community with the latest business updates, growth tips, and "know-how" for different features. </p><p>In addition to that, this page features real success stories of sellers who have made it big on Flipkart. </p><p>So, stay tuned to and soar to new heights of success with Flipkart Seller Hub!</p><p>#SellonFlipkart #FlipkartSellerRegistrationProcess #FlipkartSellerHub #bachonkakhel </p> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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