If you don't know how to clearly talk about your company, you are losing sales! A One-Liner is a concise statement that you can use to clearly explain what you offer. It differs from a tagline or mission statement in that the One-Liner clearly outlines the problem you help your customers solve in a simple, relevant, and repeatable way. It's the most compelling way to answer the question, “What do you do?” Creating a One-Liner and repeating it over and over is a great way to spread the word about what you do and get people to ask for your business. In each episode, I'll help a business owner craft a one-liner for their business. As you listen in you will learn how to: * Clarify how you talk about your business.* Unify your staff on a singular message.* Amplify your marketing to grow your business.
onelinerworkshop.com
Marcy Morrison is a Corporate Wellness Consultant who helps companies reduce healthcare costs by improving employee wellbeing and fitness. Her business focuses on assisting other health professionals in getting their programs into corporations to amplify their brand and increase profits. Marcy had a decent one-liner, but it contained too much corporate jargon. In this episode, we refine her one-liner into something great. Check out this episode to discover how we helped Marcy elevate her comm...
29 May 2024
Steve Wanless - Digital Experience Curators
Steve Wanless is the founder of a creative digital agency called Wunder Beast. They exist to push the limits of what's possible to extend a brand's reach and storytelling ability with innovative technology. Specializing in AR, VR, and Website development. They create innovative work for major brands like Nike. Steve struggles to talk about his business because people may not know exactly what innovative tech is, and it’s hard to find the balance between over-explaining and being too simple. Today, I’ll help Steve find his voice in explaining his business in a way that is memorable and repeatable by crafting a clear One-liner.
To learn more about Wunder Beast, visit https://wunderbeast.com/.
If you or someone you know would like to feature your company on the One-Liner Workshop podcast, apply today at https://welldressedwalrus.com/olws-application/
7 Mar 2024
Jim Paras - EOS Implementor
Like many professionals, Jim Paras juggles multiple roles as a professional.
He's not only an EOS coach guiding businesses to achieve their visions but also the pioneering force behind a startup that provides architects with precise cost evaluations for their projects and independent estimators with a new career path.
When faced with the common question, "What do you do?" Jim finds it challenging to capture the depth of his expertise in a short response.
Often, he resorts to the catch-all term "well... I'm a consultant," a label that scarcely does justice to his essential contribution to the world.
It's high time we crafted a response for Jim that's not only concise and memorable but also sparks intrigue about the multifaceted nature of his work.
Take a listen to how we crafted a perfect pitch for Jim.
To learn more about EOS, visit https://www.eosworldwide.com/what-is-eos (https://www.eosworldwide.com/what-is-eos)
To learn more about MACC Estimating, visit https://maccestimating.com/ (https://maccestimating.com/)
If you or someone you know would like to feature your company on the One-Liner Workshop podcast, apply today at https://welldressedwalrus.com/olws-application/ (https://welldressedwalrus.com/olws-application/)
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