One Message Away
Claim This Podcastby Andrej Persolja
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Podcast Overview
<p>Gone are the days when a good product alone was enough to succeed. To truly stand out and reach new heights, you need to carefully craft your messaging and establish a strong positioning in the market. </p><p><br></p><p>Join us as we discuss the importance of product presentation and positioning, and uncover the strategies and techniques that can help you scale your business beyond the $1M mark. Whether you're a startup founder or an aspiring entrepreneur, this episode will provide valuable insights to enhance your marketing efforts and achieve long-term success. Tune in now and master the art of product presentation and positioning!</p>
Language
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Publishing Since
3/6/2025
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Recent Episodes
June 21, 2026
From an NFL PRO to AI founder - Rick Elmore, 1 Message Away 2x03
<p>Join Andrej Persolja as he sits down with Rick, founder of Simply Noted and former NFL athlete turned entrepreneur. In this inspiring episode, discover Rick's unique journey from the football field to building a cutting-edge company that fuses hardware, software, and AI to deliver handwritten notes at scale.</p><p><br></p><p>You'll learn:</p><p>- How Rick transformed personal tragedy into athletic and entrepreneurial drive.</p><p>- The inside story of Simply Noted—bootstrapped, patented handwriting robotics, and thriving in the direct mail space 03:35</p><p>- The major challenges (and surprises) of juggling hardware, SaaS, and AI development as a founder 09:13</p><p>- Real-world growth hacks: from SEO to massive cold email automation and leveraging AI agents for sales 21:16</p><p>- How to manage, delegate, and scale when you’re running three companies in one 27:11</p><p><br></p><p>Whether you're a founder, marketer, or simply interested in how AI and nostalgia collide in today’s business landscape, this episode is packed with practical advice, honest reflections, and actionable ideas.</p><p><br></p><p> Connect with Rick:</p><p>Website: simplynoted.com</p><p>LinkedIn: Rick Elmore</p><p><br></p><p>If you enjoyed this episode, subscribe and hit the bell for more conversations with innovators, disruptors, and those building the future—one message at a time!</p><p><br></p><p>#Entrepreneurship #Startups #AI #HandwrittenNotes #Marketing #Sales #Podcast</p><p><br></p><p>00:00 Discovering sports after loss</p><p>06:05 Discovering the power of handwritten mail</p><p>06:53 Starting the Business Journey</p><p>10:47 Building complex custom website</p><p>13:30 Focusing on B2B client growth</p><p>18:26 AI's impact on early adopters</p><p>22:52 Saving Money on Podcast Outreach</p><p>24:42 AI-focused search optimization changes</p><p>27:11 Learning PR and SEO independently</p><p>31:29 Hiring and learning from agencies</p><p>33:56 Automating sales lead routing</p><p>37:14 AI's impact on small businesses</p><p>41:11 Building systems for growth</p><p>43:42 Thanking and wrapping up conversation</p><p><br></p><p>pro athlete to entrepreneur, handwritten notes, AI automation, direct mail marketing, SaaS platform, bootstrapped startup, hardware development, software integration, sales strategy, business problem solving, project management, SDR AI agents, HubSpot integration, lead generation, cold email, backlinks, SEO strategy, podcast outreach, content marketing, virtual assistants, B2B sales, customer relationship management, personalized marketing, robotics, post office logistics, business scaling, PR strategies, account executives, business development reps, agentic engine optimization, marketing automation</p>
March 30, 2026
Every SaaS has to Find Product Market Fit again -- ClickUp's COO on AI and Growth - 1MA S02E02
<p>In this episode of the One Message Away Podcast, host Andrej Persolja sits down with Gaurav Agarwal, the driving force behind ClickUp’s explosive growth and a leading voice in GTM and AI transformation. Dive into an in-depth discussion about scaling companies using PLG (Product-Led Growth) plus SLG (Sales-Led Growth) models, and why the old debates about choosing one motion over another are outdated in today’s AI-powered world.</p><p><br></p><p>Listen as Gaurav Agarwal shares real-world leadership lessons from scaling a $300M+ business, building a culture of extreme ownership and accountability, and assembling high-performance teams at lightning speed. The conversation goes deep on:</p><p><br></p><p>- The challenges and breakthroughs of blending PLG + SLG</p><p>- How AI is fundamentally reshaping GTM, marketing, and operational excellence</p><p>- The transition from being an “operator” to a “shareholder mindset” leader</p><p>- What it takes to hire and motivate high-ownership, passionate teams in the age of AI</p><p>- The future of work: orchestration of agents, and what it means to be an “E-shaped” marketer</p><p>- How ClickUp is staying ahead as an AI-native system of work (and the unique competitive moat that creates)</p><p>- Practical tips for leaders on measuring real output, finding business-market fit, and embracing relentless innovation</p><p><br></p><p>Whether you’re a founder, marketer, product leader, or just curious about the future of AI at work—this conversation is packed with hard-won insights and actionable takeaways.</p><p><br></p><p>Timestamps and key highlights available in video chapters.</p><p><br></p><p>00:00 PLG vs SLG vs...</p><p>03:56 Measuring True Value Drivers</p><p>08:30 Aligning Purpose for Motivation</p><p>12:05 How to get ahead in your career</p><p>16:37 What ClickUp looks for in a hire</p><p>18:46 ClickUp's Growth Breakthroughs</p><p>22:44 AI-Driven Marketing Transformation</p><p>27:40 The speed of testing in AI</p><p>31:28 What to vibe code and what to buy?</p><p>38:47 Marketer's role in the age of AI</p><p>40:37 Future Belongs to E-Shaped Thinkers</p><p>44:57 ClickUp's Unique Productivity Moat</p><p><br></p><p>Like, comment, and subscribe for more brilliant minds shaping the future of work and AI!</p><p>—</p><p>Connect with Gaurav Agarwal:</p><p>LinkedIn (search "Gaurav Agarwal ClickUp")</p><p><br></p><p>Listen to more episodes of the One Message Away Podcast!</p><p>#PLG #SLG #AI #ClickUp #Productivity #GTM #Leadership #SystemsThinking</p>
March 1, 2026
1 Message Away 2x01 Know your numbers with Yann Skaalen
Host Andrej Persolja interviews data expert Yann Skaalen about optimizing SaaS ad spend and navigating complex tracking challenges for better marketing decisions.
11 total episodes available
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- What is One Message Away?
<p>Gone are the days when a good product alone was enough to succeed. To truly stand out and reach new heights, you need to carefully craft your messaging and establish a strong positioning in the market. </p><p><br></p><p>Join us as we discuss the importance of product presentation and positioning, and uncover the strategies and techniques that can help you scale your business beyond the $1M mark. Whether you're a startup founder or an aspiring entrepreneur, this episode will provide valuable insights to enhance your marketing efforts and achieve long-term success. Tune in now and master the art of product presentation and positioning!</p> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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