Your weekly show bringing you the latest news, insights, and chatter from the world of trail and ultra running, hosted by Ned Phillips and Markus Gnirck. As passionate entrepreneurs, investors, and trail runners themselves, Ned and Markus delve into the latest business stories in this fast-growing industry. They invite fellow entrepreneurs and business executives to provide behind-the-scenes insights. A show dedicated to exploring the business side of endurance sports.
Will Trail Running Evolve Into a ‘Triathlonification’ or Die Technical Racers?
n this episode, we take a wild run through the ever-evolving world of trail running, guided by none other than the legendary Killian Jornet. Imagine trail running at the Olympics—yes, you heard that right!
We explore how this could transform the sport from a rugged, mud-splattered adventure into a polished, global spectacle.
But don't worry, we also dive into the grassroots side, where local races and community vibes keep the spirit of trail running alive and kicking, like a pair of well-worn trail shoes.
We also tackle the financial side of things, revealing the hidden economics behind elite trail running. From sponsorships to influencer earnings, we uncover how athletes are navigating the tricky trails of income and fame.
And let's not forget the rise of the "triathlonification" of trail running—because who doesn't love a good mash-up of sports?
So lace up your shoes, grab your hydration pack, and join us for a journey through the twists and turns of trail running's future. It's a run you won't want to miss!
22 Jan 2026
From Conflict Zones to Ultramarathons: Jacob's Journey
In this episode, we delve into the fascinating journey of Jacob Zocherman, a photographer who transitioned from aspiring doctor to capturing the raw emotions of conflict zones and ultramarathons. (He is the one behind the famous Jasmine Paris image)
Jacob shares his experiences of working in high-stress environments, the emotional toll it took on him, and how he found solace and balance through running photography. His unique perspective on empathy and connection allows him to capture iconic moments in ultrarunning, highlighting the communal spirit and resilience of the sport.
Jacob's story is one of resilience and adaptability, as he navigates the challenges of photographing in both conflict zones and ultrarunning events.
He discusses the importance of preparation, the role of luck, and the deep connections he forms with his subjects.
Through his lens, Jacob captures not just images, but the essence of human experience, making his work both meaningful and impactful. This episode offers a profound insight into the life of a photographer who uses his craft to explore and document the world around him, while also finding personal growth and fulfilment.
Learn more about Jacob
www.zocherman.com (http://www.zocherman.com/)
www.searchingforzocherman.com (http://www.searchingforzocherman.com/)
https://www.instagram.com/searchingforzocherman/ (https://www.instagram.com/searchingforzocherman/)
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Supported by
https://www.getlecka.com/ (https://www.getlecka.com/)
http://thesalesmovement.co/ (http://thesalesmovement.co/)
17 Jan 2026
Drugs, Teams and 200M Racing
Ned and Markus explore the rise of 200-mile races and the impact of social media on the sport’s growing mainstream appeal. They compare shoe brands to F1 teams, discussing how professional team dynamics and a new era of collective competition could redefine ultra running’s future.
The conversation also tackles the integrity of the sport, addressing the controversial role of drugs and the necessity of fair play. While acknowledging these modern challenges, the hosts remain optimistic, celebrating the endurance and innovation driving this rapidly evolving chapter of ultra running.
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Supported by:
https://www.getlecka.com/
https://thesalesmovement.co/
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