Brand strategist Ulrike Hirtzberger interviews business owners who mastered the art of brand strategy.
ONE.OF.A.KIND - All things brand strategy
Claim This Podcastby Ulrike Hirtzberger
5.0(3 reviews)
7 episodes
Updated Weekly
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Podcast Overview
Brand strategist Ulrike Hirtzberger interviews business owners who mastered the art of brand strategy.
Language
🇺🇲
Publishing Since
5/1/2022
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Recent Episodes
August 9, 2024
#7 Strategist Kristina Bonitz / Can bold strategies create a better future?
<p>In the 7th episode of the ONE.OF.A.KIND podcast, I chat with my fellow strategist, the brilliant Kristina Bonitz. Known for her no-nonsense approach to strategy and her innovative methods for transforming businesses, Kristina excels at making bold decisions. The session was recorded in Hamburg, with a lot of sunshine and laughter.</p> <p><br></p> <p>In our discussion, we challenge the strategic practices of our industry and explore how businesses can contribute to creating a positive future—and why they must take on this responsibility. Tune in to discover what role creativity can play and why Kristina enjoys pushing people into cold water - metaphorically speaking. Kristina's high positive energy is truly inspiring; after our conversation, I feel empowered and ready to take on the world. </p> <p><br></p> <p><a href="https://www.kristinabonitz.com" target="_blank" rel="noopener noreferer">www.kristinabonitz.com</a></p> <p><br></p>
July 27, 2023
#6 AUGE for BAHLSEN / What role played brand strategy in the global relaunch
<p>Together with Luca Buonamici, Partner & Strategy Director and Miriam Frescura, Associate Creative Director, both at Milan-based agency AUGE, we talked about their approach to revolutionizing the Bahlsen brand, one of the most successful sweet biscuit companies in Europe. They envisioned a glorification of the product, putting the biscuit in the center of the design and by that breaking most design rules. Tune in to find out why for Luca “talking” is the start of every successful brand strategy.</p> <p><br></p>
June 5, 2023
#5 Carbone Interior Design / Veronica del Castillo, how to translate a brand strategy into spaces?
<p>In this 5th episode, I sat down with Veronica del Castillo. She is the CEO of Carbone Interior Design in Zurich. She led projects like the Ritz Carlton in Miami, the Neues Schloss of the Marriott Autograph Collection and most recently, the AP House in Zurich. She describes her job as creating settings for stories to happen.</p> <p>For her, stories make the difference; they create a typical red thread and a dialogue that you can interact with.</p> <p>In this episode, we talked about how she comes up with these stories, where she finds inspiration, and her structured design approach with the magic number three. Tune in to find out more about this charismatic Columbian powerhouse and, of course, her number one tip to good brand strategy.</p> <p><br></p>
7 total episodes available
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- What is ONE.OF.A.KIND - All things brand strategy?
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This podcast updates weekly.
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This podcast is available on 7 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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Yes, this podcast regularly features guests.
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