Evangel Oputa is the founder of Begine Fusion, a Digital Adoption & Growth Consultancy serving nonprofits, associations, and service-based businesses across Canada and the U.S.
With over 11 years of experience in IT, financial services, fintech, marketing, and nonprofits, Evangel started Begine Fusion with a simple belief: digital adoption only matters if it leads to outcomes defined by the client.
Your next customer might be an AI agent.
There's a shift towards people having their own personal AI. AI that knows that person, has a lot of memory about that person, and takes action on their behalf. On the flip side, businesses need to be ready when those agents come to interact with them. Understand, discover, interact, take action. It starts with your website. And no, this is not about being visible inside ChatGPT.
30 Nov 2025
Ep 26: AI Discoverability: How Brands Actually Get Found in 2025 & Beyond
AI Discoverability: How Brands Will Get Found in 2025 and Beyond
Guest: Milana Thornton
Join Evangel and special guest Milana Thornton from Ecco Consultants and Be AI Visible (BAIV) as they go into the future of AI discoverability.
In this episode, learn how brands and businesses can optimize for AI search tools and get found in 2025 and beyond. Discover the shift from traditional SEO to AI visibility, and how to leverage social media, FAQs, and schema markup for better search results. Learn actionable steps and insights on ensuring your business shows up correctly on AI platforms like Chat GPT and Perplexity. This episode is packed with valuable tips and expert advice for businesses looking to stay ahead in the evolving digital landscape.
00:00 Podcast Episode Brief with Milana Thornton: AI Discoverability: How Brands Actually Get Found in 2025
00:14 Introduction and Guest Introduction
01:27 Understanding AI Discoverability
03:19 Transition from SEO to AI Visibility
05:39 Optimizing for AI Search Tools
08:09 The Importance of Knowing Your Customers
14:46 Research and Data Collection for AI Optimization
18:56 Common Mistakes and How to Avoid Them
21:10 Choosing the Right Platform for Your Marketing
21:55 Balancing AI and Authenticity in Content Creation
23:14 Ensuring Accurate AI Representation of Your Brand
25:35 Case Study: Correcting AI Misconceptions
27:40 Optimizing Your Website for AI Visibility
34:05 Essential Tools for AI and SEO
39:10 Future of AI in Search and Visibility
41:40 Connecting with the Speaker
9 Jun 2025
Ep 25: Resilience, Reinvention, and Responsibility: A New Era of Business Leadership
Former politician Leela Aheer discusses resilience and reinvention with Evangel Oputa, highlighting the roles of leadership and the potential of AI in healthcare, in this interview episode.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
1,112,605,293
Score snapshot 15 Sept 2025
Spotify
5.0 / 5
2 ratings
Podcast Authority Score: 47 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
34
Social presence
0
YouTube
93
Engagement
60
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