🔎 This week’s Online Confidential Show: talking secret ad manager business
#145 Are Webinars Dead?
This week I have a special episode for you. I invited Natalie Alaimo to be a guest to share her insights to “What’s working now” with evergreen Webinars. Natalie is spending multiple 6 figures on Webinar Campaigns with her clients and we talked about a shift in audience behaviour post covid, settings that you must have on your webinar and what benchmarks to consider so that you can resuscitate your webinars and bring them back to life!
Here are the key timestamps on important topics discussed:
[00:05:30] Shifts in Webinar Effectiveness Post-COVID
Discussion on changes in audience behavior post-COVID, including the demand for more concise and value-driven webinars, and how marketers should adapt webinar structures to meet these new expectations.
[00:12:30] Challenges and Strategies for Webinar Funnels
Insight into the complexities of webinar funnels, the importance of having all components in place, and strategies for ad managers to improve webinar performance, including tips on testing and optimization.
[00:32:00] On-Demand vs. Scheduled Webinars
Comparison of on-demand webinars versus scheduled webinars, including audience preferences, engagement strategies, and the pros and cons of each approach.
[00:39:53] Effective Cost Per Lead and Audience Segmentation
Discussion on current benchmarks for cost per lead, the impact of ad budget on data gathering, and strategies for audience segmentation and retargeting to improve webinar funnel performance.
[00:43:45] Optimization for Purchases vs. Leads
Insight into how optimizing for purchases rather than leads can impact the cost per lead and overall effectiveness of a webinar funnel, and when to use each strategy.
Best way to contact Natalie is by visiting her website here 👉 nataliealaimo.com
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Download The Quickstart Guide to Becoming an In Demand Ad Manager: https://admanagerguide.com/theguide
If you haven’t already be sure to “Follow” so that you don’t miss an episode when it comes out. Also, if you like what you hear, I would so appreciate you leaving a review!
Say hi on social:
-- Instagram: instagram.com/jodymilward
-- Facebook: facebook.com/jodymilwardadcoach
-- Facebook: facebook.com/jodymilward.com
13 Jun 2024
#144 Are There Really Premium Paying Clients
This week’s Online Confidential Show: talking secret ad manager business
#144 “Are There Really Premium Paying Clients”
I saw a post on Instagram recently that blew my mind! The lady was giving a tour of the premium RV lot they had just purchased, complete with a bungalow, private hot-tub and private lake views. Many of the commenters had no idea something like this existed. The private investigator in me had to do some digging to see what a set up like this was worth - and my jaw dropped!
However, it was a reminder to me that there is ALWAYS a market for premium services. So that is what this week's episode of Online Confidential digs into and is a reminder that our own money stories can be the limiting factor to what we may charge.
Here are the important topics:
[00:06:00] Understanding the 10% Market for Premium Services
Emphasis on the 10% of clients who are willing to pay for premium services, drawing a parallel with first-class air travel. Encouragement for ad managers to recognize the existence of high-paying clients and adjust their pricing accordingly.
[00:08:00] Breaking Limiting Beliefs about Pricing
Jody addresses common limiting beliefs that prevent ad managers from charging higher rates. She encourages listeners to increase their rates and seek out premium clients, providing examples of businesses willing to pay more for quality ad management services.
[00:09:00] Finding and Connecting with Premium Clients
Strategies for finding and connecting with premium clients, including online engagement and personal interactions. Encouragement to step out of comfort zones and network to attract higher-paying clients.
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Download The Quickstart Guide to Becoming an In Demand Ad Manager: https://admanagerguide.com/theguide
If you haven’t already be sure to “Follow” so that you don’t miss an episode when it comes out. Also, if you like what you hear, I would so appreciate you leaving a review!
Say hi on social:
-- Instagram: instagram.com/jodymilward
-- Facebook: facebook.com/jodymilwardadcoach
-- Facebook: facebook.com/jodymilward.com
6 Jun 2024
#143 You don't pay unless we get results
#143 You don't pay unless we get results
🔎 This week’s Online Confidential Show: talking secret ad manager business
Ok… I’m going there! Performance Based pricing.
Back in 2017 as I transitioned from a freelancer to wanting to grow an agency, I learnt (along with hundreds of other ad managers) the lead gen strategy to run ads “We don’t get paid unless you get results”. I still see these ads in my newsfeed today and have ad managers in my communities who have also tried this method.
Performance based pricing models can work. I’ve had clients pay $10k/m+ thanks to this pricing model.
But what is the typical experience for many ad managers using this marketing method?
Tune into this week’s episode to find out.
Here are the important topics from this episode:
[00:00:00] Performance-Based Ads Overview: Introduction to the concept of "no pay unless you get results" in ad management and its origins in training programs.
[00:02:00] The Realities of Performance-Based Ads: Discussion on the challenges and realities of using performance-based ads, including the types of clients attracted and the practical outcomes.
[00:03:00] When Performance-Based Ads Work Well: Examples of successful scenarios where performance-based ads have proven lucrative and the ideal conditions needed for this model to be effective.
[00:06:00] Pitfalls of Performance-Based Advertising: Insights into the common pitfalls and struggles ad managers face when dealing with performance-based contracts, including client quality and operational challenges.
[00:08:00] Strategic Considerations for Performance-Based Ads: Strategic advice on managing performance-based advertising, including setting clear criteria for client qualification and the importance of having established business metrics.
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👉 Download The Quickstart Guide to Becoming an In Demand Ad Manager: https://admanagerguide.com/theguide
🔔 Subscribe for more digital marketing tips and strategies: https://www.youtube.com/c/JodyMilward2021
👋 Say hi on social:
-- Instagram: instagram.com/jodymilward
-- Facebook: facebook.com/jodymilwardadcoach
-- Facebook: facebook.com/jodymilward.com
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