The Online Marketing For Doctors podcast show is laser-focused on helping you, the motivated doctors and surgeons, implement clever, effective marketing ideas that you can use to GROW and SCALE your practice into the empire it deserves to be.
ONLINE MARKETING FOR DOCTORS PODCAST
Claim This Podcastby Online Marketing For Doctors
5.0(12 reviews)
151 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇦🇺
62
Podcast Authority
BetaGoodBased on show quality, social media presence, reviews, charts, and more
Quality40
Social91
YouTube82
Engagement82
Podcast Overview
The Online Marketing For Doctors podcast show is laser-focused on helping you, the motivated doctors and surgeons, implement clever, effective marketing ideas that you can use to GROW and SCALE your practice into the empire it deserves to be.
Language
🇺🇲
Publishing Since
7/18/2019
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62
Podcast Authority
BetaGoodBased on show quality, social media presence, reviews, charts, and more
Quality40
Social91
YouTube82
Engagement82
7
Excellent Areas
0
Good Performance
12
Growth Opportunities
excellent
Episode Length
12 minutes
Performing excellently!
needs improvement
Publishing Consistency
Every 17 days
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Recent Episodes
July 12, 2026
EP161: The 2 Critical ROI Numbers Every Clinic Owner Needs to Know | Online Marketing For Doctors
Most clinic owners can tell you how many leads they’re getting.Some can tell you how much they’re spending on ads.Very few can confidently answer whether their people or their marketing are actually performing against industry benchmarks. In this episode of OMD TV & the OMD Growth Podcast, Huyen Truong breaks down the two most important ROI numbers every clinic owner must understand to grow predictably — without guesswork. You’ll learn why relying on surface-level metrics like clicks and cost per lead can be misleading, and how high-performing clinics use productivity-based metrics to scale sustainably. What You’ll Learn in This Episode 1️⃣ Return on Payroll (Your Team Productivity) Why payroll is your largest fixed cost — yet the least analysed The ideal revenue-per-£1 payroll benchmarks for: Hair transplant clinicsCosmetic plastic surgery clinics Aesthetic clinics Ophthalmology and other specialist practices How inefficient staffing structures silently erode profitability Why marketing cannot fix poor utilisation, processes, or productivity 2️⃣ Return on Marketing (Your Growth Productivity) The real ROI benchmarks specialist clinics should be targeting Why “cheap leads” often produce expensive patients ROI expectations by channel: Google Search Meta (Facebook & Instagram) SEO Remarketing How remarketing becomes the highest ROI lever when done correctly 3️⃣ Productivity: The Principle That Ties Everything Together A key insight from Ray Dalio on why productivity is the only sustainable driver of wealth Why adding more staff or more ad spend doesn’t equal growth How elite clinics increase output without increasing complexity Key Takeaway If you don’t know: Your revenue per £1 payroll, and Your return on marketing investment, you’re not managing growth — you’re reacting to it. High-performing clinics stop spending without measuring. They build systems, processes, get the right people in the right seats. Need Help Fixing What’s Holding Your Clinic Back? If you want help identifying what’s broken — and fixing it properly — reach out to Online Marketing For Doctors for a strategy session, or simply reply to the email you received this from. Your next stage of growth doesn’t happen by chance. It happens by improving productivity — across people, processes, and marketing. Key Links Mentioned 👉 Related OMD TV & Podcast Episodes: Grow & Scale Your Practicehttps://onlinemarketingfordoctors.com/video-category/grow-scale-your-practice/ New Patient Conversionhttps://onlinemarketingfordoctors.com/video-category/new-patient-conversion/ Online Lead Generationhttps://onlinemarketingfordoctors.com/video-category/online-lead-generation/ How The Economic Machine Works by Ray Dalio 👉 Book a free strategy session:https://onlinemarketingfordoctors.com/discovery-call-booking/ If you want help identifying what’s broken — and fixing it properly: 👉 Or simply reply to this email marketing@onlinemarketingfordoctors.com and our team will guide you through the next steps Let’s uncover what’s holding your clinic back — and build the systems that move you into the top 1%.
June 28, 2026
EP160: Why Patients Are Enquiring But Not Booking | Online Marketing For Doctors
Are enquiries coming in, but bookings are not following? This is one of the most common — and most misunderstood — problems medical clinics face today. In this episode of OMD TV & the OMD Growth Podcast, Huyen Truong explains why this issue is rarely a marketing problem and almost always a system problem. Patients are enquiring. They are interested. They are even filling out forms. But something in the journey between enquiry and consultation is creating hesitation, doubt, or delay. Drawing on 15+ years of experience working with hundreds of medical clinics across Australia, the UK, the US, Europe, and Asia, this episode breaks down the real reasons patients don’t book — and what clinics must fix to close the gap. This episode is especially relevant for: Hair transplant clinics Plastic surgery clinics Ophthalmology clinics High-value medical and healthcare practices What You’ll Learn in This Episode Why your homepage and procedure landing pages are now your first consultation How weak or hidden trust factors silently kill bookings Why the number and quality of reviews matter more than rankings How AI search, Google, and Reddit now influence patient trust The brutal impact of slow response times on conversion rates Why many clinics don’t have a true sales-driven patient coordinator How introducing price too early sabotages bookings Why inconsistent follow-up causes patients to disappear How transactional consultations push patients away Why overseas price comparisons (Turkey, Eastern Europe) win — unless you reframe the conversation Key Insight If patients are not booking, it’s rarely because they don’t want treatment. It’s because something in your system: Creates doubt Adds friction Or delays action Marketing gets attention. Systems convert attention into bookings. Key Links Mentioned 👉 Book a free strategy session:https://onlinemarketingfordoctors.com/discovery-call-booking/ 👉 Related OMD TV & Podcast Episodes: Grow & Scale Your Practicehttps://onlinemarketingfordoctors.com/video-category/grow-scale-your-practice/ New Patient Conversionhttps://onlinemarketingfordoctors.com/video-category/new-patient-conversion/ Online Lead Generationhttps://onlinemarketingfordoctors.com/video-category/online-lead-generation/ 👉 Related Episode:https://onlinemarketingfordoctors.com/how-uk-us-eu-australia-clinics-can-win-back-patients-lost-to-medical-tourism/ https://onlinemarketingfordoctors.com/how-ai-is-changing-the-way-clinics-attract-and-convert-patients/ https://onlinemarketingfordoctors.com/why-your-enquiries-arent-booking-and-how-to-fix-it/ https://onlinemarketingfordoctors.com/boost-your-consultation-conversion-rate/ https://onlinemarketingfordoctors.com/3-fastest-ways-to-increase-patient-bookings-without-increasing-ad-spend/ Next Steps If you want help identifying what’s broken — and fixing it properly: 👉 Book a strategy session with Online Marketing For Doctors https://onlinemarketingfordoctors.com/discovery-call-booking/ 👉 Or simply reply to this email marketing@onlinemarketingfordoctors.com and our team will guide you through the next steps Let’s uncover what’s holding your clinic back — and build the systems that move you into the top 1%.
June 17, 2026
EP159: How He Scaled to a Multi-Surgeon Clinic in 3 Years With Dr. Sepehr Lajevardi Owner and Principle Surgeon of Cosmex | Online Marketing For Doctors
In this episode, I sit down with Dr Sepehr Lajevardi — a specialist plastic surgeon who built one of the fastest-growing multi-doctor clinics in Australia. In just three years, he scaled from a single-surgeon setup to a nine-surgeon, multi-disciplinary clinic — without relying on aggressive marketing or shortcuts. Instead, he focused on something most clinic owners overlook: Building the infrastructure first. What You’ll Learn This conversation goes beyond marketing tactics. It’s about what actually drives sustainable growth in a modern clinic. We break down: Why specialisation is the fastest way to build trust and referrals How to scale from solo practice to a multi-surgeon operation The role of SOPs, concierge teams, and structured patient journeys Why most clinics fail when they invest in marketing too early without a conversion system How fast response time (under 5 minutes) changes conversion completely The difference between leads vs. managed patient journeys How AI is being used inside clinics to improve productivity and follow-up The Big Takeaway One idea stood out clearly: Clinics don’t have a lead generation problem. They have a lead management and infrastructure problem. Dr Lajevardi made it very clear: Paid ads come last Systems come first Patient experience drives everything This aligns directly with what I’ve shared in previous episodes: #94: One Thing to Boost Your Consultation Conversion Rate by Over 300% #90: Why SOPs and Business Systems Are Great Investments For Your Practice #103: Why Patients Pick Your Competitor (and How to Change That) #106: The Three Roles Every Medical Clinic Owner Must Master — And Why Most Surgeons Get Stuck as Technicians If your backend systems aren’t strong, more leads won’t fix your growth — they’ll just expose the gaps faster. Connecting This to the Bigger Picture This episode also ties closely to the framework I outline in my book: 📘 Fully Booked Where we talk about: Building a predictable patient acquisition system Aligning marketing with operations Creating a clinic that scales without chaos Who This Episode Is For Clinic owners stuck at the “busy but not scalable” stage Surgeons looking to grow beyond a solo practice Teams struggling with lead conversion and patient flow Anyone considering scaling but unsure what comes first Final Thought If you take one thing from this episode: Don’t scale your marketing until your systems can handle growth. That’s how you build a clinic that doesn’t just grow — but compounds.
151 total episodes available
Deep-dive analytics for ONLINE MARKETING FOR DOCTORS PODCAST
Frequently asked questions
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- What is ONLINE MARKETING FOR DOCTORS PODCAST?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
No, this podcast does not typically feature guests.
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