We talk about tech, and small business life, and entrepreneurship, and sometimes marketing, and, um, Squarespace, I guess. And all the other online things & internet stuff.
17. Building an Online Course Part 1: Some Good & Bad Reasons
So you think you should make an online course…. ok, but why? It’s actually a pretty important question to answer before you jump into it. We don’t normally like to label things with ugly words like “good” and “bad”, but alas, we have opinions and we’re here to share them. After working with lots of online course creators to help them put their expertise online, we’ve heard lots of reasons for WHY they want to venture out into the world of virtual courses and programs (i.e. reasons like coronavirus….). With this episode, we’re assuming the role of the ultimate arbiters of right and wrong and running down the top reasons we hear for “why” people want to create an online course, and then offering our thoughts on which of these reasons are “good” and which are “bad”.
19 Nov 2019
16. An Interview with Cody, Creator of Ghost Plugins and CEO of Moov Labs
We sat down with Cody, founder of Moov Labs and Ghost Plugins, proponent of minimalist design, lover of Judge Judy, and basically our new best friend. In our conversation Cody shares his story of how he built and grew his business (using our favorite tool, Squarespace) and some of the cools things that Ghost Plugins is doing to help the Squarespace community. If you’re interested in starting your own thing, or you’re a Squarespace developer who needs to up your game, or you enjoy listening to life-long friends who just met chat through the mysteries of life and entrepreneurship, give this a listen. #squarespacesassholes
9 Nov 2019
15. Never Say 'No' To a French Wedding
Churros and crepes are both better with chocolate. This is one of the many things we learned while skipping around Spain and France for a few weeks. If you’re one of those people who thinks it would be really cool to be able to travel whenever you want without having to take off time from work, you should listen to this, because thats what we do. And we usually learn some things about life, love, and business, which we will share with you in this episode.
20 Sept 2019
14. Podcast Takeover - Dr. Larry Little Interviews OTIS
To be honest, this podcast was hard to release because it's a little more personal and a little less business/tech related. But hey, thats what we get when we let Dr. Larry Little takeover and turn the tables to interview US! Listen in as he pulls out our innermost secrets and fears (ok more like the lessons learned and challenges around our own entrepreneurial journey/relationship). Fun fact, along with being a globally sought-after speaker and executive coach and creator of the Make A Difference framework, Larry is Ren’s father, so there’s some tea and we are here to spill it.
13 Sept 2019
13. Why Goals Are Dumb And You Shouldn't Have Them
You’ve probably heard a lot of people yelling at you about the importance of having goals, especially if you’re an entrepreneur/small business owner. Well, we’re calling bull. Actually, Will calls bull and Ren proves him wrong. If you’re struggling with the roles of missions and visions and goals and values and all the fluffy parts of your business, this episode will not provide clarity but it will give you some things to chew on. Also we talk about WeWork’s lies and false valuation and how terrible they are as a company.
6 Sept 2019
12. "Just" Listen To Our Podcast Already
“Can you just throw up a quick website for me?” “What if we just start posting on Instagram more?” “Could you just make it look good?” Oh yeah? How about you can just kiss my... anyways, we have some strong feelings about the word “just”, especially when it comes to client requests that are prefaced with it.
We’re going to do some therapy around that, and then jump into some tech updates that you should, as an entrepreneur and human in the current age, be aware of: Apple’s Sept 10th event, the current state of the media Streaming Wars, and the those latest scandal with those sneaky little spies invading your privacy, Siri, Alexa and the gang.
2 Sept 2019
11. Interview with Elizabeth Pampalone
The Queen of Networking herself graces us with her royal presence on today’s podcast. Elizabeth is potentially the most well-known person in Jacksonville, FL, and you’ll find out why if you listen. From why she switched to Squarespace from Wordpress, to her year long experiment with attending 3 networking events every day, to her first career in teaching old people how to internet, Elizabeth is a delight to hear from and has a world of wisdom to offer her fellow entrepreneurs.
Have you ever found yourself pondering the vast similarities between Facebook, the Church, and Daenerys Targaryen? No? Well you’re going to when we dive into FB’s new ventures in cryptocurrency and the potential impact (good and bad) of a messianic purpose driven leader (enter Mark Z./the Pope/Mother of Dragons). Also, Squarespace just released version 7.1, and it’s making us rethink everything about business and life (kinda). We’ll go into the good, the bad, the ugly of the new update and where we think Squarespace is heading.
21 Jul 2019
[9] The Great American Roadtrip
3,000 miles. 50 driving hours. 8 days. 3 hearts. 7 feet. One Prius and a whole lot of beef jerky. Y’all we road tripped from Seattle to Atlanta, and here are our biggest highlights and take-aways, with some sweet little business lessons learned thrown in for good measure.
11 Jul 2019
[8] Keep It Tight: Why We Hate Social Media
Ok, so we love/hate social media. And only sometimes. It’s a confusing relationship really, and I think that’s probably true for a lot of entrepreneurs, small business owners, and laymen people out there. We’re going to talk a bit about how your product packaging effects your social media strategy, and the difference between tightly and loosely packaged products.
12 Jun 2019
[7] Market Your Business Everyday
You’re a small business owner. A freelancer. A side hustler. You can do really cool things for people. But HOW do you get people to actually buy from you? Whats the secret to learning how to sell what you do and make your business sustainable? Well, if there is a secret, we don’t know it, but here are a few of our thoughts on the different types of marketing for small businesses and how your marketing should evolve as your business grows.
31 May 2019
[6] How To Fix The Loneliness Of Entrepreneurship
Loneliness. It’s the taboo ailment of the entrepreneur (dare I say of our generation?), and it’s something that, in our age of constant connectedness and digital over-sharing, we don’t really like to talk about. Today we get real about the loneliness of being an entrepreneur with Barney Cohen, who built a nearly billion dollar business and took it public as a sole proprietor. He knows a thing or two about growing a successful business and the loneliness that sometimes comes with it. Join us for a listen, and stave off your own existential angst for another hour or so.
25 May 2019
[5] The Squarespace SEO Checklist
SEO. I hate it. You probably do too. In this episode we jump into some of the nitty-gritty of SEO and it’s role in business, as well as how to make it work in Squarespace.
17 May 2019
[4] 3 Ways to Bootstrap Your Business
Dolla. Dolla. Bills. Y’all. That’s what we’re talking about today- how to finance the start of your business. In short, how will you pay for things? If you’re looking to bootstrap a business and get it off the ground without traditional investor capital, you should listen to this. We talk about 3 bootstrapping options for financing your startup, pros and cons, what we did, and who should choose which option. We also talk about some of the crazier things we did to cut down on expenses when we were starting our business. Teaser: how many feet are in a Seattle micro-apartment?
11 May 2019
[3] Online Communities: No One Showed Up
Sometimes you wanna go where everybody knows your name. And they’re always glad you came. That’s right, we’re talking about communities- online communities, in-person communities, and how businesses use them to connect, market, and sell. In a world full of places to connect, where do you find your community? Cheers!
3 May 2019
[2] Email Marketing (& Squarespace)
Email marketing. Boooo . Or Yaaaaay . It’s a super subjective topic, and we’re going to start with the big picture of why you may or may not use it, and then dive into Squarespace’s new email list functionality. What we love, what we hate, and whether or not it beats Mailchimp. Plus a sick intro song.
27 Apr 2019
[1] The Airbnb of Uber
We talk about getting started, a few of the tools we use, and why we build on Squarespace. Intro music cred: Billie Eilish - bad guy.
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