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A Media Founder Show by Substack <a href="https://on.substack.com/s/open-tab?utm_medium=podcast">on.substack.com</a>

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5/6/2026

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June 18, 2026

Open Tab: Hunter Harris

<a target="_blank" href="https://substack.com/profile/800952-hunter-harris">Hunter Harris</a> is the creator of <a target="_blank" href="https://open.substack.com/pub/hunterharris">Hung Up</a>, the twice-weekly Substack newsletter where she takes a forensic lens to our culture’s obsessions and her own. She says she and her audience of nearly 200,000 subscribers share the same “disease”—insatiability—and that they’re bonded by a specific tunnel vision: her willingness to write a dozen pieces about A Star Is Born or spend time tracking down the marriage license of Taylor Swift’s publicist, if that’s what curiosity demands. <a target="_blank" href="https://open.substack.com/pub/hunterharris">Hung Up</a> is part cultural criticism, part late-night group chat, and an ongoing argument for why pop culture matters. Her <a target="_blank" href="https://hunterharris.substack.com/chat">chat</a>, where paid subscribers debrief everything from season premieres to their own lives, has become one of the most devoted, lore-dense places on the internet and serves as a master class in how to turn an audience into a social world.Harris grew up in Tulsa, Oklahoma, where she watched melodramas with her aunt, crime capers with her dad, and, at 12, wrote a letter to the local film critic disputing his review of The Other Boleyn Girl. In this season finale of Open Tab, she sat down with Substack’s head of new media, <a target="_blank" href="https://substack.com/profile/34072173-hanne-winarsky">Hanne Winarsky</a>, to talk about studying journalism (and thinking she might break the next Watergate), her four years at New York magazine’s Vulture, and launching <a target="_blank" href="https://open.substack.com/pub/hunterharris">Hung Up</a> on Substack in 2020. They met at Trees Lounge inside the Nitehawk Cinema in Prospect Heights, Brooklyn, one of Harris’s home theaters, sipped tequila gimlets, and filled in the rest.Hanne: So you have subscription revenue as your core, but you also have a podcast, you do TV writing, you still do some freelance for legacy media, and you do some brand stuff. How do you think about the whole mixed-revenue stream, the business of Hung Up?Hunter: The newsletter is my job. Everything else feels like something fun, something I feel curious about. But I do feel very seriously that people who read the newsletter are customers, and I am fulfilling my contract with them. I just think it’s the most disrespectful thing in the world to be like, “Okay, maybe it’ll come out, maybe it won’t.” Before I owe anyone else work, I owe them work—the readers. And then the brand stuff is just kind of fun. Sometimes it’s like working a different muscle. Like I’ll edit a TikTok and want to kill myself, because my thumbs are too big and my nails are too long to open CapCut. The podcast started as: I just want to have something with my best friend. And it all kind of feels like an ouroboros, where I’m talking about the same thing again and again. But there are people who read the newsletter but don’t listen to the podcast, and vice versa. And the TV stuff is maybe my dream. But if I could write my own series tomorrow, I would still keep the newsletter, because in the middle of the night I’m like, “I love a girl’s emotional support inner wrist tattoo,” and I need a place to say that.Hanne: You’ve described yourself as having insane tunnel vision. That when you get one of these obsessions, you can really, really follow it. Why do you think that works for you and your audience?Hunter: I think we just both have the same disease: being insatiable. I think that’s it. Part of it is growing up as an only child, where I just had to entertain myself a lot. And so I maybe will spend more time with something than other people did. The tunnel vision thing really came from one of my old editors who was like, “You have really bad tunnel vision.”Hanne: Was it a compliment or an insult?Hunter: No, it was an insult. She meant it. But then I was like, “Oh, yeah, I totally do.” In every part of my life.Hanne: What’s the most embarrassing obsession that you’ve ever had tunnel vision about?Hunter: Charlie Puth. I went through a big Charlie Puth phase. He really was the pop prince. Like, he should have been Justin Bieber of the next generation. And then there was one time that I went to see him in concert at Radio City, and I was singing along to every single song and did not mute my camera. And so everyone heard me singing along. One of my friends still talks about it to this day.Hanne: How do you think about how much of yourself to bring into a celebrity profile?Hunter: I think, none. In an ideal world you can get a sense of my curiosities, but it’s not about me. Whenever I read a profile that feels like too much about the writer, I’m like, okay, but what did George Clooney have to say? And then there’s a real romance when you’re preparing for one, where you read everything about this person, everything they’ve ever said, and then you go into the interview and they are disappointing, just because you’ve built them up in your head. But that disappointment should not show up in the piece. There’s a real moment where you have to become very dispassionate. It’s almost like a breakup, because you really have to break up with your idea of someone and just tell the story as it happened.Hanne: Is the disappointment because you’ve added something into the picture? Or is it always the same, that they’re more human than you thought?Hunter: I think it’s just that they are human in general. It’s hard to get to know someone like Julia Roberts and be like, “Oh my god, she’s real. She’s a real person.” It’s honestly like when you go out on a date with someone. A little bit of air has just left, because now you’re real in front of me. You know when someone exists on a page for so long and then it happens, and it’s like: okay, we’re just two people talking.Hanne: A lot of your writing in Hung Up weaves in your personal experience and relationships. What’s the internal thermometer about when you allow your personal life into your writing?Hunter: The newsletter is written by me. At first I thought I wanted my friends to contribute and all of that. And then pretty quickly I was like, no. This is mine. I’m just such a perfectionist, I have to have my eyes on every single thing. I’ve grown to love that about the newsletter. I’m a star student, star employee, but a terrible boss. And I’m the only person deciding everything, which is nice.Hanne: What’s your writing process actually like? You’ve mentioned a number of times that you wake up and you just have to write about something.Hunter: Basically, yeah. I have a note in my phone of ideas that I think about when I wake up or when I go to sleep. Day to day, I’m quite strict about the scheduling. I have to be up, walk my dog, showered and at the desk by 9:30 at the latest. Then I’ll have a little lunch break, and in the afternoon when I can’t write anymore, I’ll watch a screener or go see a movie. And then I have a big burst of energy around 6, 7, or 8 p.m., and I’ll move locations, sit at the coffee table, and write there.Hanne: You’re also doing the companion podcast for [the HBO medical drama] The Pitt. That seems like a slightly different muscle set. Hunter: Something that I like about the newsletter that I hadn’t really considered before is that when I write something, everyone knows it’s coming from Hunter, who’s a Black woman, who’s 31, who lives in Brooklyn, who has a dog that’s a schnoodle but she won’t say that. She will say that she has a poodle mix, because schnoodle sounds insane.When I was writing for Vulture, writing for a magazine, you don’t always have that context. There’d be times where I’d make a joke about SZA and someone would be like, “Oh my god, this white man is talking down to this Black woman.” It plays differently. With The Pitt podcast, it’s the first time in a while I’ve felt some of that, where people who listen don’t know anything else about me. I am myself, but I’m also kind of on my best behavior, because people might not get every one of my jokes.Hanne: It sounds a little more like being on a stage than being in the living room hanging out with your Hung Up crew.Hunter: Totally.FOOTNOTES<a target="_blank" href="https://nitehawkcinema.com/prospectpark/trees-lounge/">Trees Lounge</a>—Unexpected bar within Nitehawk Cinema in Prospect Heights, Brooklyn.<a target="_blank" href="https://www.youtube.com/watch?v=M44ZHmPoLSU">The Other Boleyn Girl</a>—Panned by the Tulsa World critic. Defended by a 12-year-old Hunter.<a target="_blank" href="https://www.vulture.com/tv/gossip-girl/">Vulture’s Gossip Girl recaps</a>—introduced a Hunter to writing about pop culture on the internet.<a target="_blank" href="https://www.gq.com/story/zendaya-february-2021-cover-profile">The Zendaya cover story for GQ </a><a target="_blank" href="https://www.vulture.com/2018/05/charlie-puth-was-voicenotes-interview-attention.html">Charlie Puth</a>—Underrecognized “pop prince” and subject of Hunter’s most “embarrassing” tunnel vision.<a target="_blank" href="https://podcasts.apple.com/us/podcast/the-pitt-podcast/id1864935801">The Pitt</a>—Hunter co-hosts the official companion podcast to the hit show.<a target="_blank" href="https://en.wikipedia.org/wiki/Ouroboros">Ouroboros</a>—Ancient symbol of a snake eating its own tail. Hunter says her newsletter, podcast, and brand work exist in a loop.<a target="_blank" href="https://www.ask-polly.com/">Ask Polly</a>—Written by <a target="_blank" href="https://substack.com/profile/8816-heather-havrilesky">Heather Havrilesky</a>. Hunter’s North Star on Substack. “I could never be so raw, vulnerable, and also kind of moody and mischievous on the page.”<a target="_blank" href="https://www.youtube.com/watch?v=7V_A1JW9cKI">Friends with Money</a>—Nicole Holofcener film in which all the characters are, in Hunter’s words, “absolutely rancid.”<a target="_blank" href="https://www.youtube.com/watch?v=gnaDj74UMqs">Incredible movie about eating in bed</a>—Meryl Streep, Jack Nicholson, and a bowl of carbonara in Heartburn, based on the semi-autobiographical novel by Nora Ephron.This conversation has been edited and condensed for clarity. New episodes of Open Tab drop weekly through June. You can watch on YouTube, listen wherever you get your podcasts, and always find the full series here on Substack. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://on.substack.com?utm_medium=podcast&utm_campaign=CTA_1">on.substack.com</a>

June 11, 2026

Open Tab: Lachlan Cartwright

In this week’s Open Tab, Australian-born, New York–based muckraker Lachlan Cartwright sat down with Substack co-founder <a target="_blank" href="https://substack.com/profile/3567-hamish-mckenzie">Hamish McKenzie</a> to walk through two decades covering media, money, and power—from The Sun and the New York Post to executive editor of the National Enquirer, where he went from breaking news to becoming an anonymous source in one of the biggest political scandals of the decade. His New York Times Magazine cover story on the catch-and-kill operation that protected Donald Trump and Harvey Weinstein took a year to write and earned him multimillion-dollar legal threats in the process. These days he runs <a target="_blank" href="https://www.breakermedia.com/">Breaker</a>, the twice-weekly media newsletter and podcast he founded after years of people telling him to strike out on his own—it’s tabloid flair paired with the standards of the broadsheets and, as he puts it, a healthy appetite for fun.Hamish: You’re a newshound, a scoop-getter, a news-breaker, and a tabloid journalist of sorts.Lachlan: Allegedly.Hamish: Cut from the cloth of an old-school type of reporter. And that’s kind of special in today’s world, because lots of people are just random opinionators and mouthers-off.Lachlan: I’m an old-school newshound. Some would say a muckraker. I spend a lot of time meeting and greeting and ingratiating and sourcing. I always say I’m only as good as my sources, and that’s how I get scoops—being out and about, going out into the world and finding out new information. And then coming back, standing it up, tapping it up. And as we would say, putting it in the paper, which is now a newsletter.Hamish: You were the number two editor at the National Enquirer, and through your work there you discovered that they were essentially paying for stories so that they could kill those stories on behalf of some powerful figures: Donald Trump, Harvey Weinstein.Lachlan: That’s correct.Hamish: Tell me, what was it like to write that story and have it out in the world? Because it was complicated, and it involved so much personal stuff and was a big risk for your journalism career.Lachlan: And legally a big risk, because I was under, and still am, a nondisclosure agreement. That piece was easily the hardest piece I’ve ever had to write, and it wasn’t fun to write it. It’s fun now to have written it and to talk about it. I remember being at the ASMEs, the magazine awards, and it was right around the time that the indictment had come down against Donald Trump, the hush money indictment. I saw Jake Silverstein, the editor of the Times Magazine, there. I didn’t know him. I said, “G’day, mate. I think I’ve got a cracking yarn.” And he said, “Well, let’s follow up, and we’ll meet about it.” I sit down to write it and I thought, “I can’t do this.” I was getting out old files and I was looking through text messages to re-create scenes, and, as I write about in the piece, my father died suddenly during when all of this was happening. I just thought, I can’t go over this stuff again. It’s just too much for me. And for months, I just couldn’t get anything on the page. It actually took me a year to write. Willy Staley [story editor at the New York Times] said, “Why don’t we do this in chapters? You’re good at writing your column, your newsletter. Why don’t we write this in chapters?” And I finally had the confidence knowing that I didn’t have to file 10,000 words, I just had to file a chapter at a time. I sat down and I wrote the first chapter, and I thought, “Okay, I might be able to do this.” It went through the machinery of the Times. They go [para]graph by graph and give you the colonoscopy of fact checking. They call everyone, and they re-report basically the entire piece out. But it took a year for the whole piece to come together. And it’s easily one of the proudest moments I’ve had when it did finally publish and the whole story was out there.Hamish: Can you explain for the average person what catch-and-kill actually looks like?Lachlan: It wasn’t a term I was familiar with when I took the gig as executive editor of the National Enquirer. The first year was run-of-the-mill tabloid fare: Jen and Ben. True-crime yarns. Not Pulitzer Prize–winning stuff. But there were yarns we broke that moved the needle.It was towards the end of that first year where I had a tip from a very good source who calls me on a Sunday and says, “Weinstein is being questioned over a groping allegation in Tribeca, and I can get you the girl.” I immediately called [National Enquirer editor in chief] Dylan Howard and I said, “I’ve got a cracking one here.” And Dylan just immediately said, “Who’s the source?” Something tweaked in me—Why are you just immediately going to that question, as opposed to how do we get this story across the line?” And it was the next day that the Daily News broke it.After that, Dylan came into my office and said, “We need to offer her a five-figure amount for her story.” And I was like, “We had the scoop yesterday and we didn’t need to pay her. And now you want to give her money to get her story.” And I just remember thinking, “Something’s off with this whole thing.” She doesn’t want paying. She wanted to get the story out. We had the story yesterday.Hamish: Why did you start Breaker?Lachlan: You were telling me for years to strike out on my own as an independent media. You were at me for years. And guess what? You were right.Hamish: Thank you.Lachlan: At the time, I thought you were mental when you were like, “What are you doing at legacy?” And you were the bloke who kept saying—because you’ve got to remember, The Daily Beast had a newsletter called Confider, which turned out to be an industry must-read—“Why are you doing this for these people? Strike out on your own.” And you said that to me again when I went to the Hollywood Reporter. Which you were right. I should have just gone straight from The Daily Beast and struck out on my own.I was freelancing, writing for Vanity Fair and THR and The Ankler, and I thought, I could keep freelancing or I could try and create something myself. And getting back to my late old man, he was 41 when he started his business. And this was right around that same age. And I thought, “F**k it. I’m entrepreneurial. Here is this opportunity to go off and do it.” What’s the worst thing that can happen? I could lose my life savings.Hamish: But people respect you more for having done it, even if it doesn’t work out. You are actually improving your career prospects by being entrepreneurial in the first place, by showing you’re willing to do something bold and taking on that risk.Lachlan: Look, my history has been a series of punts, of gambles. Moving to London at 22 and not knowing anyone. Nailing that and going to New York. But it’s been a series of punts, and most of them have paid off in a weird kind of way. And I think the news gods respect that, if you do take a punt. And starting Breaker was a punt. It’s easily the best thing I’ve ever done. I’m working harder than I’ve ever done—16-, 18-hour days, seven days a week. But I’m creating something that, from the readers I speak to and the subscribers I interact with, is special. It’s something that if it’s not out by 8:30 p.m. on a Tuesday and Thursday, they’re texting me, “Where is it? What’s going on with Breaker?”Hamish: You were starting this company with a partner. It didn’t work out for whatever reasons. What was that aspect of it like for you?Lachlan: We had a business that wasn’t growing, so that was problematic for obvious reasons. I’m in a runway situation. I have a certain runway of money, and if this business isn’t growing, I’m in a pickle. And that pickle is me sleeping rough. Things got very real. We had to have a real conversation, and that conversation resulted in him going off in one direction and me having to think very carefully about: how do I propel this business forward?I said to myself, “I have to resurrect this, and I have the fall to do it. The clock is ticking.” And I thought three things. One, you have to put on a killer event. Two, you have to relaunch the pod with a stellar lineup. And three, you have to break stories that are impactful and consequential. If you do all three, you save the business. If you don’t, we are fucked. And guess what? Fear is one hell of a motivator. The second season of the Breaker pod, we launched with Joe Scarborough, we had <a target="_blank" href="https://substack.com/profile/5183616-tina-brown">Tina Brown</a>, <a target="_blank" href="https://substack.com/profile/3518566-janice-min">Janice Min</a>, Jeff Fager, David Remnick. A stellar lineup. We went from being in dive bars to two-star Michelin restaurants. I then broke a number of massive yarns, including breaking the Air Puck story—the deal that Puck was acquiring Air Mail. I broke a Murdoch yarn that CNBC picked up. And I put on one hell of a downtown media party. The New York Times came and covered it, wrote a style section piece. And that three-pronged approach saved the business. It led to a wave of subscribers, it led to a wave of revenue, and it led to me getting to Christmas and thinking, “We’re good. We’re going to hit profitability by year one.” And we were able to announce just the other week that Breaker is profitable. And mate, there was a time I didn’t think we were gonna make it. There was a time I’d wake up in the middle of the night and paint the bathroom, 50 shades of puke. [Now] I can sit here in front of you and say, “I have a profitable business.”Hamish: What do you think your dad would think of you in this situation?Lachlan: I do think about what he would think, and he would get a kick out of it. I wish he was around to see it. He went off every day at 6 a.m.to Greensborough, in Melbourne, where his accountancy business was. He started his practice repping plumbers and tradies and ended it repping CEOs and footy stars. And I look at that as the trajectory of Breaker. I’m starting off small, and I have high hopes. And mate, I’ve had a ripper run. It’s not time to go at all, it’s f*****g far from it. It’s inspiring to me to think back to those last words that he gave me, which were “Do something you love. Just go off and f*****g do something you love.” And I love what I do every day. I meet the most amazing people. I get to tell the most amazing stories, and I’m very lucky.FOOTNOTES<a target="_blank" href="https://www.instagram.com/tomandjerrys288/?hl=en">Tom & Jerry’s</a>—Lachlan’s longtime haunt. 288 Elizabeth St., New York City<a target="_blank" href="https://www.breakermedia.com/">Breaker</a>—Lachlan’s twice-weekly media newsletter and podcast covering what’s happening in media, power, and culture in downtown Manhattan and beyond.<a target="_blank" href="https://www.breakermedia.com/p/photos-the-nyt-stars-at-sulzberger-bbq-vanity-fair-gets-its-man-daily-news-alden-fightback">Sulzberger barbecue</a>—exclusive annual gathering hosted by the New York Times publisher A.G. Sulzberger in upstate New York. Where the Breaker fedora made its debut.<a target="_blank" href="https://dictionary.cambridge.org/us/dictionary/english/yarn">Yarn</a>—a story, a scoop, a tale worth telling.<a target="_blank" href="https://nationalenquirer.com/">The National Enquirer</a>—Lachlan was executive editor under Dylan Howard. Owned by American Media Inc. (AMI).<a target="_blank" href="https://nymag.com/intelligencer/article/trump-doorman-love-child-story-hush-money-trial.html">Dino the doorman</a>—The AMI source who claimed Trump had a love child, passed a polygraph on secondhand information, and was paid $30,000 for a story that never ran. The first catch-and-kill Lachlan says he witnessed firsthand.<a target="_blank" href="https://www.wsj.com/articles/national-enquirer-shielded-donald-trump-from-playboy-models-affair-allegation-1478309380">National Enquirer Shielded Donald Trump From Playboy Model’s Affair Allegation</a>—Wall Street Journal story for which Lachlan was a key anonymous source. He fed the reporters the term “catch and kill” as cover. It ran four days before the election.<a target="_blank" href="https://www.nytimes.com/2024/04/03/magazine/national-enquirer-trump-lachlan-cartwright.html">What I Saw Working at the National Inquirer</a>—NYT Magazine exposé published in April 2024. Lachlan was under a 13-page NDA while he wrote it.<a target="_blank" href="https://www.nytimes.com/by/jake-silverstein">Jake Silverstein</a>—Editor of the New York Times Magazine, whom Lachlan approached cold at the National Magazine Awards after the Trump hush money indictment came down.<a target="_blank" href="https://www.pulitzer.org/winners/new-york-times-reporting-led-jodi-kantor-and-megan-twohey-and-new-yorker-reporting-ronan">Jodi Kantor, Megan Twohey</a>, and <a target="_blank" href="https://www.newyorker.com/news/news-desk/from-aggressive-overtures-to-sexual-assault-harvey-weinsteins-accusers-tell-their-stories">Ronan Farrow</a>—reporters who blew the Weinstein story open in 2017. Their work is what prompted AMI to send Lachlan the legal threat that backfired and convinced him to start talking.<a target="_blank" href="https://www.breakermedia.com/p/puck-set-to-acquire-air-mail">Graydon Carter’s Air Mail</a>—its acquisition by Puck was one of Lachlan’s Breaker scoops.<a target="_blank" href="https://www.rmit.edu.au/about/schools-colleges/media-and-communication">Royal Melbourne Institute of Technology</a>—Where Lachlan studied journalism, after completing a taxing entrance exam whose results were published in the newspaper. His mom drove to a 7-Eleven the night before to get the early edition.This conversation has been edited and condensed for clarity. New episodes of Open Tab drop weekly through June. You can watch on YouTube, listen wherever you get your podcasts, and always find the full series here on Substack. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://on.substack.com?utm_medium=podcast&utm_campaign=CTA_1">on.substack.com</a>

June 4, 2026

Open Tab: Joanna Coles

<a target="_blank" href="https://substack.com/profile/229075767-joanna-coles">Joanna Coles</a> has spent her formidable career at the center of media: London’s Fleet Street in the ’80s, New York magazine, Marie Claire, Cosmopolitan, and eventually the chief content officer role overseeing Hearst’s entire global magazine portfolio. She knows intimately what legacy media organizations have looked like at every stage of their life cycle and spent years “managing decline” from the inside. Two years ago, as Chief Creative and Content Officer, she helped take over <a target="_blank" href="https://substack.com/profile/420948694-the-daily-beast">The Daily Beast</a> and bring it to Substack, where it now operates a suite of newsletters and podcasts. She also writes <a target="_blank" href="https://open.substack.com/pub/joannacoles">PRIMAL SCREAM with Joanna Coles</a>, her own publication covering politics and power and where she co-hosts and sends out The Daily Beast Podcast to an audience of over 70,000 subscribers. Joanna invited us for a cup of tea and a slice of cake at <a target="_blank" href="https://substack.com/profile/713120-tea-and-sympathy">Tea & Sympathy</a>, a West Village institution that has been importing British calm to Manhattan for over 30 years. There, she and Substack’s head of new media, <a target="_blank" href="https://substack.com/profile/34072173-hanne-winarsky">Hanne Winarsky</a>, talked about the golden age of the glossy mag, the two questions Cosmo readers have never stopped asking, and what life looks like on the other side of the old media order.Hanne: For somebody growing up today in journalism school who might not know what old newsrooms were like, what was the culture?Joanna: Well, I mean, first of all, they were incredibly noisy because you had typewriters. And I am not exaggerating when I say that you would get seven pieces of paper, seven pieces of carbon paper. You would put it into the typewriter, and you would have to think very carefully about what you wanted to say, because if you made a mistake, you had to either rip the whole thing out and start all over again or you had to correct it seven times. And you would have what was called Tipp-Ex whiteout, where you had to cross it out. So there was more planning ahead of what you were going to write. It was fantastically noisy. Then computers came in, and half the newsroom, largely men, would say, “Well, I’m not going to use a computer. That’s ridiculous. There’s nothing wrong with a typewriter.” And of course, those people just disappeared out of the newsroom. But it was a very fun, lively culture, and you felt like what you were doing was important, because it was a way of getting information to people. And it was tribal, so people read The Guardian, and that was their tribe. They read the Daily Telegraph or the [London] Times, and that was their tribe. And now of course, we’re inundated with individual voices coming at us, which you don’t really have a sense of their tribe necessarily. Of course, you know, there are lots of newspapers still going, but it’s not quite the journey that was curated for you by the older editors.Hanne: It was presumably pretty male-dominated at the time, those newsrooms?Joanna: It was very male-dominated. I worked on Fleet Street when I was working on the Daily Telegraph, the legendary Fleet Street. So you had the high courts at one end, you had St. Paul’s [Cathedral] at the other, and in between you had the big British newspapers. And so at the end of the day, all the journalists would roll out of the various papers and congregate in two or three pubs, the best of which was called El Vino, which is still there. But the crazy thing about it was—and this was in the ’80s—that women weren’t allowed to order or pay for drinks.Hanne: That’s unbelievable.Joanna: Isn’t it? Of course, now I look back on it through the lens of, you know, feminism, and think: how outrageous. But at the time, me and the smattering of girlfriends I had in the newsroom were like, “Well, this is great.”Joanna: When I was editor of Cosmo, we got two questions all the time, consistently the entire time I was there, and this is probably going back through time immemorial, through Helen Gurley Brown’s days, which were “How do I have an orgasm?” and “How do I ask for a raise?” Every month, my monthly mailbag, those were the two dominant questions. So those were the two things we were trying to answer.Hanne: So it wasn’t changing the direction, actually. You were listening to what was already being asked for and leaning more into that.Joanna: Well, I’m assuming those questions came in before I was there. And it wasn’t “How do I give my husband or my boyfriend an orgasm?” It was like, “How do I have one?” And then it was like, “How do I make more money?” Because there was a sense in which women understood they were probably being underpaid—which they were—and they wanted to have the power to ask for something, and be successful at it.Hanne: When you left Hearst you said, “My route is being recalculated.” What did you mean?Joanna: The impact of digital on a magazine company was enormous, and I was, in essence, doing what a lot of editors were doing, which is managing decline. And I have managed decline well. We had declined, in terms of market share, probably less than other people. But at a certain point, there’s a moment when you want to start leaning into growth and doing something fresh. And I had been at Hearst for 12 years, and it felt like, oh, there’s a gap in the clouds here where I can sort of take off. My kids were older, and I’d had an absolute blast, but it wasn’t going to last. You know? I think everybody in magazines knew there was a train driving straight at you called digital, and it was going to mow you down, and it was much less fun than it had been.Hanne: If you’ve worked hard at a professional career you always have moments where something is changing direction in a way you didn’t expect, or perhaps you did but you weren’t ready for. And I love that idea of leaning into it instead of just accepting it.Joanna: It’s very easy to get stuck. You see people get stuck all the time, and then you see it’s too late for them to change, and you can’t get out. And so I had a moment in the clouds when I could get out. I had a fantastic time at Hearst. I loved working there. But these are hard jobs, and you can’t build the railroad fast enough to keep the train from mowing you down. Or at least that’s what it felt like in the moment.And now these magazines don’t exist, you know? They just don’t—the physical product, for the most part, doesn’t exist anymore, and it’s not as luxurious, and it’s not needed as much because it’s impossible to compete with the phone. The phone is a fabulous device. These people that say, “Oh my god, the phones.” I’m like, “What are you talking about?” The phone keeps us connected. It’s fantastic. There’s so many ideas in there. I can do everything on my phone. It’s incredible. And so to keep sort of running after the phone with an old magazine, sort of saying, “It used to be better in my day”—it’s not true. The world has changed. And you want to be part of that change.Hanne: When you look at the media landscape today, where do you see the most innovation happening?Joanna: Well, I think the most innovation is happening on platforms like Substack and YouTube, because people are figuring out what works, what people tune in to. And people are feeling more confident in their voices, I think, which means we hear from a lot of voices that we don’t normally hear from, because they’re mediated by media. And some of them are alarming, and some of them are really interesting, and I love the fact that you can get your own audience by having an authentic voice.[Before] there just weren’t these places for individual voices to go, and so they were trapped within an old media ecosystem that couldn’t pay them enough, that wouldn’t give them direct connection with the reader. And now we have this incredible set of platforms where you get direct connection with the audience. And you get to do what you’re good at without the heavy hand of corporate America squashing you down, which is often what happens.Hanne: Do you find your voice changing now that it’s on Substack, that you’re unleashed in a different way?Joanna: A little bit. For me, Substack is a bit like early Twitter. I was a big adopter of Twitter at the beginning. I absolutely loved it. It felt like you were having a conversation with writers. You could discover all sorts of new voices. And since Elon Musk’s taken over, it’s just completely changed. You get this kind of endless negativity coming in, which doesn’t even feel real. It’s not relevant to me. It doesn’t feel real or useful. Whereas Substack, actually, you feel like, “Oh, I can have a conversation with this person. I love the way this person writes. Oh, I can reach out directly to them.” So you have this sense of a real directness of content, which is kind of high.FOOTNOTES<a target="_blank" href="https://substack.com/profile/713120-tea-and-sympathy">Tea & Sympathy</a>, 108 Greenwich Ave., New York—Cozy British tearoom and shop owned by Nicola Perry and her daughter, <a target="_blank" href="https://substack.com/profile/323831793-audrey-kavanagh-dowsett">Audrey Kavanagh-Dowsett</a> who produces and publishes the shop’s <a target="_blank" href="https://audreykavanaghdowsett.substack.com/podcast">interview series</a> on Substack.<a target="_blank" href="https://teaandsympathy.com/menu/tea-and-sympathy-108-greenwich-ave/group_5f6f0567-3960-4ab4-9c9d-d659269cc1b3/item-ginger-cake_bfa3dd0a-3802-42b0-9837-e97cfa30ece2">Ginger cake</a>—served warm with custard. The Junior Yorkshire Post—where Joanna published her first piece at age 10, for which she was paid £2.<a target="_blank" href="https://spectator.com/">The Spectator</a>—where Joanna began her journalism career in 1984.<a target="_blank" href="https://www.fleetstreetquarter.co.uk/our-history">Fleet Street</a>—London’s historic newspaper row. Home to the Daily Telegraph, where Joanna worked in the late 1980s, along with most of the major British national papers.<a target="_blank" href="https://en.wikipedia.org/wiki/El_Vino">El Vino, 47 Fleet Street</a>—Storied wine bar, still open.<a target="_blank" href="https://www.wsj.com/news/author/emma-tucker">Emma Tucker</a>—editor in chief of the Wall Street Journal. She and Joanna covered the same IRA bombing in their early 20s.<a target="_blank" href="https://fr.wikipedia.org/wiki/Helen_Gurley_Brown">Helen Gurley Brown</a>—Cosmo’s transformative longtime editor. Joanna: “She really re-created the modern template for a magazine. Vanity Fair wouldn’t have existed without Helen Gurley Brown, I don’t think.”<a target="_blank" href="https://substack.com/profile/2544946-e-jean-carroll">E. Jean Carroll</a>—longtime Elle magazine advice columnist. Writes <a target="_blank" href="https://open.substack.com/pub/ejeancarroll">Ask E. Jean</a>. <a target="_blank" href="https://substack.com/profile/1932879-michael-wolff">Michael Wolff</a>—author of Fire and Fury and three subsequent books on Donald Trump. Writes <a target="_blank" href="https://open.substack.com/pub/michaelwolffnyc">HOWL</a>. He and Joanna co-host <a target="_blank" href="https://michaelwolffnyc.substack.com/s/inside-trumps-head">a podcast</a> three times a week.<a target="_blank" href="https://substack.com/profile/42484457-andy-borowitz">Andy Borowitz</a>—longtime New Yorker satirist, later let go. Now writes <a target="_blank" href="https://open.substack.com/pub/borowitzreport">The Borowitz Report</a> on Substack.<a target="_blank" href="https://www.youtube.com/watch?v=q9Evo8pJTV0">The Bold Type</a>—scripted TV series on that was loosely inspired by Joanna’s career.New episodes of Open Tab drop weekly through June. You can watch on YouTube, listen wherever you get your podcasts, and always find the full series here on Substack. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://on.substack.com?utm_medium=podcast&utm_campaign=CTA_1">on.substack.com</a>

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What is Open Tab?: A Media Founder Show by Substack <a href="https://on.substack.com/s/open-tab?utm_medium=podcast">on.substack.com</a>
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