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🎧 UC Berkeley is turning their athletes into content creators
This week’s tabs: Universities are turning student athletes into content creators, and LEGO is finding a whole new audience in adults.
Timestamps:
🏈 0:00 - College athletes are becoming content creators. UC Berkeley has opened a Twitch studio where student-athletes can livestream everything from workouts to cooking challenges.
* UC Berkeley’s new Twitch studio gives student-athletes a place to build their audiences, Mashable (https://mashable.com/life/uc-berkeley-cal-twitch-studio-student-athletes-nil)
🧱 24:05 - LEGO is growing up, and that might be changing the toy industry. With adults without children driving 55% of toy sales, LEGO is leaning into sets made for adults.
* What Lego Lost When It Grew Up, The Atlantic (https://www.theatlantic.com/culture/2026/10/lego-adult-market/689051/)
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit mtdeco.substack.com/subscribe (https://mtdeco.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_2)
21 Oct 2026
🎧 Can Victoria’s Secret still sell the fantasy?
This week’s tabs: Victoria’s Secret gave its iconic fashion show a social media makeover. We’re breaking down how the brand is using creators, celebrity power, and a multi-platform strategy to bring new life to a legacy event, from its YouTube casting series to Kylie Jenner’s Fantasy Bra debut.
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit mtdeco.substack.com/subscribe (https://mtdeco.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_2)
16 Oct 2026
🎧 The internet wants more lore and less pretending
This week’s tabs: Brands are using Easter eggs to deepen fandom and Gen Alpha is bringing back the stigma around being a poser, from lifestyle tourism to cosplaying a life you don’t actually live.
Timestamps:
🥚 0:45 - Easter eggs are becoming a brand marketing strategy. From Google’s interactive Fat Bear Week feature to TikTok’s celebrity comment pop-ups and movie theater booking interfaces that turn seats into themed experiences, brands are finding ways to surprise and delight their audiences.
* Why platforms are winning with digital Easter eggs (https://mtdeco.substack.com/p/why-platforms-are-winning-with-digital?r=1zu93j)
🤠 10:19 - Gen Alpha and the fear of being a “poser.” From LARPer becoming a TikTok insult to influencers dressing up for a lifestyle they don’t actually live, we’re unpacking why authenticity is back in the spotlight.
* The latest Gen Z insult is ‘You’re a Larper’ — so, are you?, The Times (https://www.thetimes.com/life-style/life/article/larper-larping-t9tm0vmkt)
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit mtdeco.substack.com/subscribe (https://mtdeco.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_2)
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