Open This Book: The Podcast

About Open This Book: The Podcast

You have a story. Actually, you have a lot of them. The problem is, you probably don’t think they’re worth telling. I’m Sara Lohse, and Open This Book is the podcast adaptation of my award-winning book, Open This Book: The Art of Storytelling for Aspiring Thought Leaders. This isn’t a traditional audiobook. It’s an invitation to look differently at the moments that made you who you are—and learn how to turn them into stories that connect, build trust, and make your ideas worth remembering. I don’t believe everybody has a story. I believe everybody is a story. We’re anthologies filled with beginnings and endings, plot twists, supporting characters, conflicts, questionable decisions, and lessons we might not recognize until much later. And you don’t need a dramatic origin story, a life-changing tragedy, or a future biopic to have something worth saying. Some of our most powerful stories are the little ones: the embarrassing mistakes, unexpected detours, small wins, and seemingly ordinary moments that changed us in ways we didn’t recognize at the time. Throughout this podcast, I’ll share my own stories—sometimes more of them than my dignity would probably prefer—as we explore how to find your voice, uncover the value in your experiences, overcome imposter syndrome, build genuine connections, develop your personal brand, and establish yourself as a thought leader. There will be career failures, bad decisions, unexpected successes, lessons I learned the hard way, and, yes, an unfortunately shaped tattoo from a solo trip to Ireland. But ultimately, this isn’t really about my stories. It’s about helping you find yours. The original book includes writing prompts and exercises designed to help you dig into your own experiences and start putting your stories on paper. As you listen, you can follow along with the free accompanying journal, which includes all of the writing prompts from the book. Download it at openthisbookpodcast.com. Whether you’re an entrepreneur, creator, speaker, podcast host, professional, or simply someone who has ever thought, “I don’t have a story,” I’m here to prove that you do. Your story doesn’t have to be extraordinary to be valuable. You just have to learn how to tell it. So, go ahead and open this book. Oh good. You already did.

Publisher

Sara Lohse

Category

arts · business · society & culture

Language

en

Explicit

No

First episode

5 Oct 2026

Latest episode

9 Nov 2026

Latest episodes

8 episodes in the feed.

1. 

   9 Nov 2026

   Chapter 6: You Are Now an Open Book

   Not every story is meant for the spotlight—but when you learn how to use the right one for the right moment, you unlock the secret to building genuine connections, inspiring others, and showing up as a true thought leader. In this episode, I pull back the curtain on the entire story spectrum, revealing not just what to share, but when and why each story matters. I dove straight into the library of stories we each carry inside us. I broke down the nine essential story types—origin, milestone, insight, underdog, a day in the life, your why, case studies and testimonials, transparent recounts, and stories of continuous learning—and showed how each can be used to build trust, establish credibility, and foster meaningful connections. From finding your origin story and owning your highlight reels, to revealing what really happens behind the scenes, I shared real-world examples like Oprah’s inspiring journey and the Steve Jobs iPhone launch. I demystified the role of underdog tales, explained why “a day in the life” stories resonate online, and unpacked how your “why” shapes your brand and relationships. Plus, I walked through the magic of case studies (hello, Stanley tumbler’s rebrand!), the power of sharing your faceplants, and why showing your hunger to learn keeps your influence fresh. I closed with a simple but meaningful exercise: start categorizing your own stories so you’re ready when the moment—and the right audience—calls. Key Takeaways One concept discussed was that not every story serves the same purpose; knowing which type to use can foster connections, boost credibility, or simply lift the mood. A key theme that emerged was the extraordinary impact of sharing authentically—raw moments, missteps, and quiet wins often create the deepest bonds. The conversation focused on the fact that stories like your origin, milestones, and underdog moments don’t just build your brand—they make your messages memorable and meaningful. The discussion explored how “insight stories” and case studies demonstrate expertise more powerfully than any résumé bullet point, especially when you walk your audience through the process, not just the result. Several points were raised, including the importance of intentional reflection: your ordinary days, obstacles, or even mistakes can become someone else’s roadmap or spark of hope. You already have a library of stories waiting inside you—now’s the time to start pulling them off the shelf. Pause and reflect: What’s your origin story? Your biggest “aha” moment? A time you overcame the odds, or made a mistake that changed your perspective? Download the free journal at openthisbookpodcast.com and complete the prompts to start building your story bank. Begin collecting your stories—one sticky note at a time. Jot down what happened, why it mattered, and what someone else could learn. Then, join me in the next chapter where we’ll talk about how to choose and craft the perfect story for every occasion. Don’t wait for a “big” moment—start sharing your library, and I’ll meet you there.

2. 

   2 Nov 2026

   The Connective Power of Stories

   Why do stories captivate us in ways that facts and figures never could? In this episode, I dive into the neuroscience of storytelling, breaking down why stories forge deeper human connections—and why your own real, sometimes messy, story is the most powerful tool you have. I open with an exploration of why storytelling trumps simple information-sharing, even for experts and thought leaders. From real-life safety briefings that only came alive with personal anecdotes, to keynote speeches remembered decades later because of the stories they told, I show how narrative makes the message stick in ways raw data never could. The discussion then delves into the neuroscience: what happens in our brains when we hear a story (hint: it’s all about neural coupling and oxytocin!). I share research from Paul Zak and others showing how stories actually change our brain chemistry, increase empathy, and bond us to the storyteller—even driving decision-making and generosity. I break down the three key elements that make a story truly transformational: tension, relatability, and a solid narrative arc. You’ll also hear my behind-the-scenes journey with authenticity—why showing up in my sneakers instead of a pantsuit not only felt better, but created real, memorable connection with my audience. We look at how TED Talks set the standard for influential storytelling and what you can apply to your own communication, from embracing brevity and vulnerability to celebrating your unique perspective (pink hair included). Finally, I share how embracing your authentic story, even the awkward or cringeworthy parts, builds trust and turns audiences into real communities. Plus, I offer actionable tips for avoiding the pitfalls of overexposure, forced vulnerability, and inconsistency. Key Takeaways Connection happens not through expertise, but through sharing real, emotionally resonant stories. Our brains are literally wired to respond to storytelling; well-told stories synchronize brain activity and release powerful neurochemicals. Tension, relatability, and a clear narrative arc are the magic ingredients for a story that moves people. Authenticity isn’t about perfection—it’s about being honest, showing evolution, and refusing to airbrush out your flaws or experiences. Vulnerability and consistency in your storytelling transform audiences into engaged, trusting communities. Your story matters—warts and all! I challenge you to reflect on a moment that changed your mind—about your work, your life, or yourself. Write it down, include the emotions, the growth, and what you learned (even if it was uncomfortable!). Download the free Open This Book journal at openthisbookpodcast.com to find the full exercise, and share your story with me. Let’s turn your experiences into true connection and leadership—one story at a time. Pause here, write your story, and when you’re ready, I’ll see you in the next chapter.

3. 

   26 Oct 2026

   Chapter 4: Imposter Syndrome

   Have you ever found yourself in a room full of people, certain that you’re the only one who doesn’t belong? In this episode, I get real about imposter syndrome—the nagging voice that tries to convince us we’re less qualified, less deserving, or just plain lucky rather than worthy. Whether you’re accepting an award, defending your dissertation, or simply speaking up in a meeting, this feeling can sneak up at any stage or age. Let’s shine a light on what’s really happening, and how we can flip the script. What I Discussed I open up about those moments that trigger imposter syndrome, like presenting in front of a crowd or sharing my thoughts at a table full of experienced professionals. I walk through what imposter syndrome really is (hint: it’s more common than we think), how society often credits hard work to “luck,” and the patterns that keep us doubting our own achievements. I recount my own stories—how even after prepping endlessly for a talk, I didn’t feel like an authority until I answered a question from experience, not a note card. I tell you about attending a conference, being the youngest person in the room, and facing not-so-subtle criticism, only to realize that my unique perspective has real value—even if I had to black out from anxiety to say it out loud. The conversation focused on practical, compassionate advice: acknowledging those anxious thoughts; listing out our wins, no matter how small; and remembering that success isn’t a pie with only so many slices. I explored ways to keep comparison at bay and to treat ourselves with the same grace we give to others—plus, why celebrating our own victories is essential, not braggy. Key Takeaways Imposter syndrome is universal—even leaders and experts wrestle with it, sometimes daily. Achievements are the result of effort and experience, not just luck. The most meaningful way to fight imposter syndrome is to acknowledge it, name it, and remind yourself that your story and skills are valid. Comparing our “chapter 4” to someone else’s “chapter 34” isn’t fair—everyone’s journey is different, and success is not a limited resource. Be kind to yourself. Celebrate your wins, big or small, and learn from setbacks instead of using them as “evidence” you don’t belong. Imposter syndrome wants us to forget how far we’ve come—so let’s counter that. Take a few moments to write down the skills, experiences, and wins you’re proud of (yes, even the little ones). Notice who you tend to compare yourself to, and instead ask what you might learn from their path. The printable journal is ready for you at openthisbookpodcast.com—download it, pause right here, and build your own inventory of awesomeness. When you’re ready, join me for the next chapter. Your story is worth telling.

4. 

   19 Oct 2026

   Chapter 3: My Why (And How to Find Yours)

   Why do we do what we do? If you’ve ever stared at a goal and wondered what’s really driving you—or struggled to take your passion from wishful thinking to concrete action—this episode is for you. Discover how finding your “why” can change not just your path, but your entire perspective. What I Discussed I get honest about my own journey from being absolutely terrified of public speaking (nearly forgetting how to breathe during my first college speech) to stepping into the world of thought leadership and podcasting. You'll hear how I stumbled into finance despite every instinct and how facing gender barriers and industry stereotypes actually clarified my “why.” I talk through the winding road—from creating free financial literacy courses to pushing for industry change, and eventually becoming vice president of a media company dedicated to accessible financial education. But it doesn't stop there. I walk through the evolution of my reasons for pursuing this work, from changing an industry that seemed like a “playground for the rich” to empowering others with their own stories. I share the fears, the negotiation tactics (and the times I walked away from big offers), and why sometimes making even small waves in your own corner of the world is more than enough. We explore how to uncover your own motivating force—your “why”—with ten deep-digging questions designed to spark real reflection. I lay out the path forward: how to turn personal motivation into actionable, SMART goals that move you from intention to impact, no matter where you are in your journey. Key Takeaways A goal without a plan truly is just a wish—discovering your “why” is the first and most crucial step toward meaningful change in any area of life. Your “why” might surprise you; sometimes it only becomes clear after you’re already on the journey. Small acts—like suggesting a simple change at work or creating free resources—can spark larger ripples of transformation. Thought leadership isn’t about stage lights and big audiences; it’s about using your unique experiences and perspective to shine a light where it’s needed most. Defining and revisiting your goals helps ensure they stay actionable, relevant, and connected to your core values, even as life and priorities shift. What drives you? I challenge you to dig into your own “why” by reflecting on the ten questions I share in this episode. If you’re ready to go deeper, download the free Open This Book journal at openthisbookpodcast.com and spend some time turning your why into a real, actionable goal. Don’t just think—write it down, give it structure, and commit to your next step. And when you’re ready, join me in the next chapter. Let’s start building your unique path to leadership, one intentional step at a time.

5. 

   12 Oct 2026

   Chapter 2: The Girl With the Penis Tattoo

   Sometimes the stories that change our lives don’t start with drama—they sneak up on us and only reveal their impact years later. In this chapter, I share my “villain origin story,” tracing how an unexpected tattoo on a trip to Ireland turned into a life-altering experience I never expected. What I Discussed I open up about my journey from feeling stuck in an unfulfilling job and a toxic relationship in Maryland to embracing the unknown on a solo trip to Ireland. That trip, and the infamous tattoo that came with it, set off a series of changes that led me to quit my job, move to Austin, and eventually discover my professional voice. I recount the moments of fear, the sense of empowerment in traveling alone, and how a mistake (that became great bar fodder) started a domino effect of taking more risks. I talk about being fired for the first time, negotiating remote work before it was cool, and how embracing vulnerability changed the trajectory of my career. The story comes full circle when my “silly bar story” lands me not just on a major podcast, but helps me realize the true value in our everyday, sometimes embarrassing, stories. Key Takeaways The only real mistake is the one from which we learn nothing—every experience can teach us something if we take the time to reflect on it. Our smallest, most cringeworthy stories often hold more impact than we realize and can be powerful tools for connection and growth. Taking brave (and sometimes scary) leaps can break us out of ruts and lead to unexpected opportunities. How we share and interpret our stories shapes not just how others see us, but how we view ourselves and our journeys. Reflection and intentional storytelling can transform even “ordinary” days into extraordinary lessons. Your stories matter—even if they feel insignificant or silly right now. I invite you to pause, reflect, and write down a moment in your life that seemed small but, looking back, shaped who you are. Download the free printable journal at openthisbookpodcast.com (https://openthisbookpodcast.com), complete the first prompt, and share your story with me. I’d love to read it and see what hidden lessons you discover! Ready to dig deeper? Pause here, write your story, and meet me in the next chapter.

6. 

   12 Oct 2026

   Chapter 1: The Common Misconception

   We’ve been taught to believe that, unless our lives are bursting with drama or headline-worthy events, our stories aren’t worth telling. But what if the truth is the exact opposite? In this opening episode, I challenge the common misconception that only extraordinary lives make for meaningful stories—and show why everyone, including you, has a narrative that matters. What I Discussed I open with a reminder: Yes, you have a story, and yes, your story matters. Drawing on my experiences speaking across podcasts and stages nationwide, I confront the belief so many of us hold—that our stories aren’t valuable enough to be shared. I unpack how we live in a world overflowing with sensational news, viral content, and larger-than-life personal brands, which can make our own experiences feel small in comparison. But the truth is, you don’t have to be Malala, Anne Frank, or Dr. King for your journey to matter. I highlight the real power in the “smaller,” everyday stories—the ones that create genuine connection through shared experience rather than spectacle. We explore why those little moments of perseverance, small victories, and honest reflection can be even more impactful for the people hearing them—because they let us see ourselves in someone else’s shoes. And I set the stage for what’s to come on this podcast: practical guidance and real stories, starting with my own, to help you discover, shape, and share your authentic narrative. Key Takeaways Your story doesn’t have to be shocking, tragic, or dramatic to be impactful—it only needs to be honest and true to who you are. The most powerful connections come from shared experiences, not sensational ones. Relatable, everyday stories are just as valuable as headline-making ones—they help others see themselves reflected in your words. You are the only person who can tell your story, and that perspective has inherent value. Thoughtful, authentic storytelling is a skill you can develop—and it can help you achieve personal and professional goals. You might be tempted to think your story isn’t worth telling. I’m asking you to challenge that—right now. Take a quiet moment today and write down a simple story from your life, even if it feels “ordinary.” Visit openthisbookpodcast.com to download your free printable journal, complete the first prompt, and if you’re willing, share your entry with me. I can’t wait to see how your story unfolds. Let’s flip the script on what it means to have a story that matters—one chapter at a time.

7. 

   12 Oct 2026

   Introduction: How to Harness Your Story and Build Thought Leadership in Your Field

   Have you ever felt like there’s a story inside you—one that could transform the way you lead, work, or connect—but you’re not sure how to share it or even where to begin? This episode is your invitation to crack open your own narrative and discover the power within. In this very first episode of the Open This Book Podcast, I introduce you to both myself and the mission behind the show and my book, Open This Book: The Art of Storytelling for Aspiring Thought Leaders. I take you behind the scenes of my own journey, sharing how I learned to feel comfortable telling my story—even the messy, complicated, less-than-perfect chapters. If you’ve ever struggled to find your voice, carried shame or trauma from your past, or felt unsure whether your story “matters,” you’re not alone. In fact, I believe we’re all ongoing anthologies—filled with beginnings, middles, endings, unexpected plot twists, and plenty of supporting (and unsupportive) characters. Here’s what I cover in this episode: Why our stories matter: How sharing honest, authentic stories can establish you as a thought leader, build your personal brand, and inspire deeper connections—especially in professional spaces. Embracing vulnerability: I talk candidly about my own hesitations, the years it took me to harness my narrative, and how each “baby step” along the way helped me develop the confidence to share my experiences. Who this podcast and book are for: Whether you’re an entrepreneur looking to humanize your brand, a professional wanting to stand out, a creative spirit, or just someone who’s felt a story brewing under the surface, this is for you. Practical tips and tools: This book is intentionally designed as a personal workbook, with prompts and writing exercises to help you dig into your history and craft stories that have shaped you. For podcast listeners, I’ve created a downloadable journal so you can follow along, reflect, and write your own story as we progress together. Ready to get started? Download the printable journal at openthisbookpodcast.com (https://openthisbookpodcast.com) so you can work through the prompts with me. Let’s uncover your unique story, use it to fuel your growth, and build the kind of authority that can only come from an authentic voice. This is your story—I can’t wait to help you tell it.

8. 

   5 Oct 2026

   Open This Book: The Art of Storytelling for Aspiring Thought Leaders

   You have a story. Actually, you have a lot of them. The problem is, you probably don’t think they’re worth telling. I’m Sara Lohse, and Open This Book is the podcast adaptation of my award-winning book, Open This Book: The Art of Storytelling for Aspiring Thought Leaders. This isn’t a traditional audiobook. It’s an invitation to look differently at the moments that made you who you are—and learn how to turn them into stories that connect, build trust, and make your ideas worth remembering. I don’t believe everybody has a story. I believe everybody is a story. We’re anthologies filled with beginnings and endings, plot twists, supporting characters, conflicts, questionable decisions, and lessons we might not recognize until much later. And you don’t need a dramatic origin story, a life-changing tragedy, or a future biopic to have something worth saying. Some of our most powerful stories are the little ones: the embarrassing mistakes, unexpected detours, small wins, and seemingly ordinary moments that changed us in ways we didn’t recognize at the time. Throughout this podcast, I’ll share my own stories—sometimes more of them than my dignity would probably prefer—as we explore how to find your voice, uncover the value in your experiences, overcome imposter syndrome, build genuine connections, develop your personal brand, and establish yourself as a thought leader. There will be career failures, bad decisions, unexpected successes, lessons I learned the hard way, and, yes, an unfortunately shaped tattoo from a solo trip to Ireland. But ultimately, this isn’t really about my stories. It’s about helping you find yours. The original book includes writing prompts and exercises designed to help you dig into your own experiences and start putting your stories on paper. As you listen, you can follow along with the free accompanying journal, which includes all of the writing prompts from the book. Download it at openthisbookpodcast.com. Whether you’re an entrepreneur, creator, speaker, podcast host, professional, or simply someone who has ever thought, “I don’t have a story,” I’m here to prove that you do. Your story doesn’t have to be extraordinary to be valuable. You just have to learn how to tell it. So, open this book. Oh good. You did.

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