About Opening Weekend: Selling Hollywood with Jim Fredrick
OPENING WEEKEND: Selling Hollywood with Jim Fredrick takes you inside the campaigns that sold some of Hollywood's biggest movies. Former studio marketing executive, author and professor Jim Fredrick is joined by the filmmakers, executives and advertising colleagues who helped create the trailers, posters and campaigns -- providing a facinating oral history of how Hollywood sells its product.
Join Producer and former WB Head of Production Lorenzo Di Bonaventura for a facinating discussion about the making and marketing of the action blockbuster, "The Perfect Storm." Learn how the film had one of the bloodiest box office battles of all time!
20 Oct 2026
Studio Marketing
7 Oct 2026
THE IRON GIANT
Join Producer Allison Abbate for a lively discussion of the making and marketing of the animated classic: THE IRON GIANT!
23 Sept 2026
Movie Posters
The movie poster was the first form of film promotion. They've been designed by the greatest artists of all-time and are collected by many. Join me and poster designer BRYAN ALLEN as we discuss the art, craft and history of the Movie Poster!
8 Sept 2026
Harry Potter and the Sorcerer's Stone
In this episode, it's just me, talking about the origins of the first Harry Potter film, "Harry Potter and the Sorcerer's Stone" at Warner Bros. How did this insanely popular franchise get started? And what was my role in bringing the first film to audiences around the world? It wasn't as easy as you might think!
28 Aug 2026
Movie Trailers
Everything you always wanted to know about movie trailers, featuring legendary trailer editor and agency founder Barbara Glazer. You always get the truth from Barbara, and this interview with the glass ceiling-breaker herself offers facinating insights into the highly specialized world of film trailers...from a woman's perspective!
28 Aug 2026
The Mogul
As the President of Castle Rock, Warner Bros and Disney, Alan Horn is arguably the most successful studio boss in film history. Hear about Alan's career; get sage advice on how to make it in Hollywood; and listen to some hilarious stories from the man who's made close to $100 billion in box office ticket sales.
28 Aug 2026
The Shawshank Redemption
The most popular film of all-time on the IMDB website, was a marketing failure to start. Join me and the film's producer Liz Glotzer, as we discuss the making and marketing of a Hollywood classic: THE SHAWSHANK REDEMPTION.
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