Open Source is a podcast by Ludwig Brandt, documenting the structured process of building the clothing brand WALD. Inspired by Virgil Abloh’s “Free Game,” the podcast focuses on making creative and business workflows transparent—covering ideation, branding, production, and execution in a direct and technical format.
Each episode captures the build in real time.
I talk about my past weeks, learnings and why reduction and consistency had the biggest impact for my brand.
16 May 2026
23-PURPOSE&EXPECTATIONS
In this episode, Ludwig discusses the importance of self-awareness and exploration in finding one's interests and identity. He emphasizes the significance of being aware of one's feelings, expectations, and the role of consistency in personal growth and skill development.
Takeaways
Self-awareness is crucial for understanding one's interests and identity.
Consistency and realistic expectations are key to personal growth and skill development.
Chapters
00:00 Expectations and Identity
9 May 2026
22-HYPERFOCUS
The podcast episode covers the importance of focus, consistent creation, and reconnecting with enjoyment in work. It emphasizes the development of one's DNA through creation and the transition of art into a sustainable business.
Key Takeaways
Focus on Yourself
Consistent Creation
Chapters
00:00 Building Focus and Streamlining
07:12 Developing Your DNA through Creation
20:01 Transitioning Art into Business
2 May 2026
21-COMPARISON
The conversation covers the importance of building a community, navigating emotional states, reconnecting with oneself, the creative process, and the concept of the audience coming last.
Takeaways
Learn how to rest, not quit
The importance of meaningful relationships and daily routines
Chapters
00:00 Building a Community
05:17 Reconnecting with Yourself
40:12 The Audience Comes Last
25 Apr 2026
20-LudwigBrandt
Ludwig Brandt shares his journey of starting a visual note recording, discussing his creative process, work environment, and life philosophy. He emphasizes the importance of focus, repetition, and the power of belief in achieving success.
Takeaways
Self-focus and environment design are crucial for creative productivity.
Consistent repetition and belief in possibility are key to achieving success.
Contact OpenSource
Guest appearances
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