Weekly review of everything SEO and digital marketing. The opinionated SEO, where we talk about recent news and updates in the digital marketing world of SEO, Paid Advertising, and Social Media that impact you as a marketer. I’ll also throw some of my 20 years as a digital marketer opinion into the mix. Episodes release each week and we try to keep them around 15-30 minutes. Show notes with links to all the stories are available if you want to dive deeper into each news item.
Opinionated SEO - Digital Marketing News
Claim This Podcastby Philip Mastroianni
5.0(4 reviews)
41 episodes
Updated Weekly
Accepts GuestsHas SponsorsLocation 🇺🇸
Podcast Overview
Weekly review of everything SEO and digital marketing. The opinionated SEO, where we talk about recent news and updates in the digital marketing world of SEO, Paid Advertising, and Social Media that impact you as a marketer. I’ll also throw some of my 20 years as a digital marketer opinion into the mix. Episodes release each week and we try to keep them around 15-30 minutes. Show notes with links to all the stories are available if you want to dive deeper into each news item.
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Publishing Since
12/27/2021
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Recent Episodes
November 26, 2024
Trends and Takeaways from BrightonSEO - San Diego 2024 SEO Conference
Digital marketing experts Venkata Pagadala and Zak Perez share insights on the future of SEO, AI integration, and Microsoft and Google's innovations at the BrightonSEO conference in San Diego.
June 19, 2024
Revolutionizing Search: The Impact and Future of AI-Powered Chat Interfaces
<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1903076/open_sms">Send us a Text Message.</a></p><p>Ever wondered if AI chat interfaces could revolutionize your search experience? Imagine having a virtual assistant that not only answers your queries but understands the context and nuances behind them. In this episode, Philip Mastroianni takes you on a journey through the world of AI-powered chatbots like ChatGPT, shedding light on their growing popularity and transformative impact on traditional search engines like Google. We’ll discuss Perplexity AI, a unique search engine that combines conversational abilities with real-time data retrieval, offering a more personalized and interactive approach to finding information. Philip compares Perplexity's strengths and limitations against traditional search engines, providing a comprehensive look at how these advanced tools are changing the landscape of online searches.<br/><br/>Looking to the future, Philip explores the emerging trend of RAG custom chats and their potential to provide even more personalized and nuanced search experiences. While these specialized chats require substantial upfront effort to curate their knowledge base, the payoff can be significant for users within specific knowledge domains. The episode also tackles the critical issues of trust and credibility in AI-generated content, highlighting the necessary balance between innovative AI tools and traditional search engines. This conversation delves into how AI technology might revolutionize SEO and information retrieval while emphasizing the continued importance of a diverse ecosystem of search tools tailored to different user needs and preferences. Don’t miss this insightful discussion on the future of search technology!</p>
July 24, 2023
AI LLM Prompting Tests - My Results on Prompt Engineering
<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1903076/open_sms">Send us a Text Message.</a></p><p>I discuss my experience testing different AI systems prompting including Google Bard, OpenAI GPT-4 / GPT 3.5, Anthropic Claude 2, Llama 2, and Jasper to generate location-specific content. Most of this is based on the last 18 months of building out prompts, and now testing on models released over the last 4-6 weeks.</p><p><b><br/>Google Bard</b></p><ul><li>Released major update on July 13, 2023</li><li>Prompt strategy: Long paragraphs, numbered tasks, multiple iterations</li><li>Couldn't produce high quality content without heavy editing</li><li>Issues following instructions, needing reminders</li></ul><p><b><br/>OpenAI GPT-4</b></p><ul><li>Works well with conversational, transcribed prompt</li><li>Able to follow directions and produce high quality content</li><li>No need for shot prompting</li></ul><p><b><br/>OpenAI GPT-3.5</b></p><ul><li>Uses revised GPT-4 prompt plus follow up to enforce formatting</li><li>Gets content production-ready after second prompt</li><li>Quality close to GPT-4 with additional data/content provided</li></ul><p><b><br/>Anthropic Claude 2</b></p><ul><li>No API access, using text interface</li><li>Required revising prompt structure significantly</li><li>XML tagging of data types improves context</li><li>Built-in prompt diagnosis/suggestions helpful</li><li>Single prompt can produce high quality output</li></ul><p><b><br/>Meta Llama 2</b></p><ul><li>Free to use commercially if you have the hardware</li><li>Expected behavior similar to GPT-3.5</li><li>GPT-4 prompt worked well</li><li>Quality closer to GPT-3.5 but better privacy</li><li>Could refine with prompt chaining</li><li>Issues following instructions precisely</li></ul><p><b><br/>Jasper API</b></p><ul><li>Access useful for building AI tools</li><li>Long prompt length capability</li><li>Appears to use GPT-4 or variant</li><li>Zero shot performs as well as GPT-4</li><li>Able to produce high quality content easily</li></ul><p><b><br/>Conclusion</b></p><ul><li>GPT-4 and Jasper produce quality results most easily</li><li>Pleasantly surprised by Claude 2 quality and formatting of prompt</li><li>Llama 2 needs refinement to reach GPT-4 level</li><li>Curious about prompt strategies working across models</li></ul><p>Full show notes: <a href='https://opinionatedseo.com/2023/07/ai-prompting/'>https://opinionatedseo.com/2023/07/ai-prompting/</a></p>
41 total episodes available
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