Weekly review of everything SEO and digital marketing. The opinionated SEO, where we talk about recent news and updates in the digital marketing world of SEO, Paid Advertising, and Social Media that impact you as a marketer. I’ll also throw some of my 20 years as a digital marketer opinion into the mix. Episodes release each week and we try to keep them around 15-30 minutes. Show notes with links to all the stories are available if you want to dive deeper into each news item.
Trends and Takeaways from BrightonSEO - San Diego 2024 SEO Conference
Digital marketing experts Venkata Pagadala and Zak Perez share insights on the future of SEO, AI integration, and Microsoft and Google's innovations at the BrightonSEO conference in San Diego.
19 Jun 2024
Revolutionizing Search: The Impact and Future of AI-Powered Chat Interfaces
Send us a Text Message. (https://www.buzzsprout.com/twilio/text_messages/1903076/open_sms)
Ever wondered if AI chat interfaces could revolutionize your search experience? Imagine having a virtual assistant that not only answers your queries but understands the context and nuances behind them. In this episode, Philip Mastroianni takes you on a journey through the world of AI-powered chatbots like ChatGPT, shedding light on their growing popularity and transformative impact on traditional search engines like Google. We’ll discuss Perplexity AI, a unique search engine that combines conversational abilities with real-time data retrieval, offering a more personalized and interactive approach to finding information. Philip compares Perplexity's strengths and limitations against traditional search engines, providing a comprehensive look at how these advanced tools are changing the landscape of online searches.
Looking to the future, Philip explores the emerging trend of RAG custom chats and their potential to provide even more personalized and nuanced search experiences. While these specialized chats require substantial upfront effort to curate their knowledge base, the payoff can be significant for users within specific knowledge domains. The episode also tackles the critical issues of trust and credibility in AI-generated content, highlighting the necessary balance between innovative AI tools and traditional search engines. This conversation delves into how AI technology might revolutionize SEO and information retrieval while emphasizing the continued importance of a diverse ecosystem of search tools tailored to different user needs and preferences. Don’t miss this insightful discussion on the future of search technology!
24 Jul 2023
AI LLM Prompting Tests - My Results on Prompt Engineering
Send us a Text Message. (https://www.buzzsprout.com/twilio/text_messages/1903076/open_sms)
I discuss my experience testing different AI systems prompting including Google Bard, OpenAI GPT-4 / GPT 3.5, Anthropic Claude 2, Llama 2, and Jasper to generate location-specific content. Most of this is based on the last 18 months of building out prompts, and now testing on models released over the last 4-6 weeks.
Google Bard
Released major update on July 13, 2023
Prompt strategy: Long paragraphs, numbered tasks, multiple iterations
Couldn't produce high quality content without heavy editing
Issues following instructions, needing reminders
OpenAI GPT-4
Works well with conversational, transcribed prompt
Able to follow directions and produce high quality content
No need for shot prompting
OpenAI GPT-3.5
Uses revised GPT-4 prompt plus follow up to enforce formatting
Gets content production-ready after second prompt
Quality close to GPT-4 with additional data/content provided
Anthropic Claude 2
No API access, using text interface
Required revising prompt structure significantly
XML tagging of data types improves context
Built-in prompt diagnosis/suggestions helpful
Single prompt can produce high quality output
Meta Llama 2
Free to use commercially if you have the hardware
Expected behavior similar to GPT-3.5
GPT-4 prompt worked well
Quality closer to GPT-3.5 but better privacy
Could refine with prompt chaining
Issues following instructions precisely
Jasper API
Access useful for building AI tools
Long prompt length capability
Appears to use GPT-4 or variant
Zero shot performs as well as GPT-4
Able to produce high quality content easily
Conclusion
GPT-4 and Jasper produce quality results most easily
Pleasantly surprised by Claude 2 quality and formatting of prompt
Llama 2 needs refinement to reach GPT-4 level
Curious about prompt strategies working across models
Full show notes: https://opinionatedseo.com/2023/07/ai-prompting/ (https://opinionatedseo.com/2023/07/ai-prompting/)
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
3 ratings
Spotify
5.0 / 5
1 ratings
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