Opinionated SEO Opinions (O/SEO/O) is a new Q&A series by The Gray Dot Company. O/SEO/O is a web series geared towards the discussion and demystification of all things SEO and digital marketing. We'll answer SEO questions with nitty-gritty details and high-level insights, and weigh in on very Opinionated SEO matters.
Opinions About Information Gain & What It Means for Content | Opinionated SEO Opinions
Information gain… whether or not you’ve heard the term, it’s a need-to-know for every SEO. Gray Dot Co co-hosts Tory Gray, Sam Torres, and Begum Kaya are joined by Clearscope co-founder Bernard Huang, who has a few opinions on the topic.
We’ll cover what information gain is, why and how Google is using it, and what it means for different types of content. You’ll learn why this concept is only going to become more important in SEO and how you can use it to come out a winner in a time of search engine flux.
03:29 - What is information gain and why does it matter to Google?
11:20 - What are the tools or frameworks that you use to measure or set benchmarks for information gain on a content level?
25:06 - What’s one actionable recommendation for how sites can take advantage of Information gain?
28:40 - Why is ranch style SEO a good content framework in an information gain world?
35:00 - Addressing the “longer content is quality content” myth
After the episode, go to thegray.company/opinionated-seo-opinions to check out more from the series or send us any questions.
And don't forget to follow us for all things SEO!
Gray Dot Co (https://www.linkedin.com/company/graydotco/)
Tory Gray (https://twitter.com/torylynne)
Sam Torres (https://twitter.com/samtorresatl)
Begum Kaya (https://twitter.com/begumkayaSEO)
#SEO #SEOcontent #Content #InformationGain #SEOAMA #OSEOO #RanchStyleSEO #GoogleSearch #Google
4 Jul 2024
Opinions About the Value of Structured Data
Join us for another episode of Opinionated SEO Opinions, where today's focus shifts to all the many shifting tides we’re dealing with as SEOs right now.
Host Sam Torres discusses structured data and its continued value for SEO with Anne Berlin and Emilia Gjorgjevska. This conversation was originally sparked by a thread in the Women in Tech SEO Slack community by Brenda Malone.
Stay connected with us and the world of SEO by following us on LinkedIn (https://www.linkedin.com/company/graydotco/) and Twitter (https://twitter.com/GrayDotCo).
Don't forget to follow us for all things SEO:
Tory Gray (https://twitter.com/torylynne)
Sam Torres (https://twitter.com/samtorresatl)
#SEO #SEOAMA #OSEOO
26 Apr 2024
Opinions About SEO Around the Web
Welcome back to Opinionated SEO Opinions, where today's focus shifts to all the many shifting tides we’re dealing with as SEOs right now.
Host Sam Torres along with moderator Begum Kaya (Tory couldn’t make it 😔) join Segun Adeniyi (https://www.linkedin.com/in/segunadeniyi), Senior SEO Strategist at Critical Mass, to discuss all things AI, strategy, ethics, and where SEO is going in the future!
We welcome your questions and insights - reach out to us at: https://thegray.company/ask-seo-questions.
Stay connected with us and the world of SEO by following us on LinkedIn (https://www.linkedin.com/company/graydotco/) and Twitter (https://twitter.com/GrayDotCo).
Don't forget to follow us for all things SEO:
Tory Gray (https://twitter.com/torylynne)
Sam Torres (https://twitter.com/samtorresatl)
Begum Kaya (https://twitter.com/begumkayaSEO)
#SEO #SEOAMA #OSEOO
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