Welcome to Opportunity Minded, a series about business growth for forward thinkers like you.
Each episode tackles a strategic approach or topic on corporate agendas. You’ll hear from experts who share best practices, real-world scenarios and data-driven insights to help you make informed decisions that can deliver impactful results.
Tune in to Opportunity Minded today and get ready to make your next move with confidence.
Opportunity Minded is brought to you by Euromonitor International—the first destination for organisations seeking growth. Visit our website for more resources and stay connected with us on social media. www.euromonitor.com
GenAI: When to use for market research (and when to call an expert)
GenAI is transforming the speed of market research, but credibility can’t be automated. Understanding where GenAI adds value, or could lead you astray, will help you build processes that jump-start brainstorms and improve outcomes. But without intentional use, you’re at risk of making costly mistakes. In this episode of Opportunity Minded, you’ll learn practical ways to use GenAI in market research—and when you should verify outputs with structured data or rely on expert judgement...
18 Feb 2026
Product positioning and marketing claims: Table stakes, trust and growth
How can you stand out on shelves? And which features should you emphasise to convert shoppers into customers? Effective product positioning turns attributes into your advantage, and credible marketing claims help you differentiate from the competition. Brands have to send the right signals—on pack, across e-commerce listings and in advertising—to influence purchase decisions. Attributes and cues like ingredients, functional benefits, formats, fragrances or proven category leader...
5 Jan 2026
Competitive benchmarking: What’s the price of not knowing where you stand?
Everyone’s talking about growth, but where and how can companies like yours find it? Enter: competitive benchmarking. In this episode of Opportunity Minded, you’ll see why this type of assessment is a powerful tool for uncovering performance gaps and building a stronger strategic advantage. Knowing where you stand among your competitors or industry players is the first step towards outperforming them. Watch now to discover: What competitor benchmarking is and why it matters...
21 Nov 2025
Opportunity extras: Renovation, innovation or disruption
Bonus episode! Let’s play degrees of innovation. Innovation isn’t one-size-fits-all. In this extended version of the original game, Euromonitor experts challenge host Jessica with real-world scenarios and explain the reasoning behind the answers. Sharing a simple framework, they help you spot the difference between incremental and transformative change. You’ll hear: • Examples of strategies that work (and fail) • Why not every innovation means a new product launch Tune in for actionable i...
19 Sept 2025
Retail channels: Is your brand getting lost in the mix?
Right product, wrong place. That’s how brands often end up lost in the aisle instead of growing their shelf space. Distribution needs clear direction backed by data analytics, so you can determine the right channel fit, align with shopper preferences and maximise spend per customer. Move beyond simply where to sell with expert insights on retail partnerships, emerging commerce platforms, price positioning and channel forecasting. Chapters: 00:00:04 Introduction to Opportunit...
25 Aug 2025
Product innovation: What’s the secret behind successful launches?
Product innovation is the engine of relevance and revenue. But NPD pipelines without a data-driven, consumer-centric approach often stall instead of scale. New launches should solve real problems or fulfil unmet demand better than competitors. These solutions keep your brand in carts, in minds and in the market. You’ll learn how to innovate with intent in this episode of Opportunity Minded. Explore the strategic imperatives of product innovation to inform your roadmap. What...
6 Jul 2025
Market penetration: Are you using the right tactics to capture market share?
This episode of Opportunity Minded examines market penetration strategies, providing actionable recommendations to evaluate performance and explore ways to increase market share.
28 May 2025
Market entry: So, you want to enter a new market?
This episode explores market entry strategies, providing essential information for making informed decisions about international expansion and determining readiness for new markets.
30 Apr 2025
Consumer segmentation: Do you really know your customers?
Do you really know your customers? Or are you relying on the wrong intel for your target audience analysis? In this episode of Opportunity Minded, Jessica sits down with Jana Rude, senior insight manager at Euromonitor International, to help you improve your approach to consumer segmentation. You’ll discover when and why it’s important to revisit your consumer segments, how this process can directly impact your bottom line and the magic of blending different data for a fuller pic...
25 Apr 2025
Welcome to Opportunity Minded
Welcome to Opportunity Minded, a new series about business growth for forward thinkers like you. Each episode tackles a strategic approach or topic on corporate agendas. You’ll hear from experts who share best practices, real-world scenarios and data-driven insights to help you make informed decisions that can deliver impactful results for your organisation. Subscribe to Opportunity Minded today and get ready to make your next move with confidence. Opportunity...
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