Ops & Om

About Ops & Om

Most people don’t need more information. They need better systems, better decisions, and a clearer path forward. Ops & Om is a podcast about building a healthier business, a healthier life, and more freedom through intentional action. Hosted by Baldo Garza, founder of TBG, each episode explores the systems, strategies, ideas, and conversations that help people grow without burning out. From business, marketing, and AI to health, recovery, community, and personal growth, the focus is always the same: practical lessons that can be applied in the real world. Through solo breakdowns, expert interviews, and themed series, you’ll learn how to simplify what matters, create leverage where it counts, and make meaningful progress in the areas of life and work that matter most. Systems. Scale. Freedom.

Publisher

tBG

Category

business

Language

en

Explicit

No

First episode

19 Jun 2026

Latest episode

22 Aug 2026

Latest episodes

5 episodes in the feed.

1. 

   22 Aug 2026

   AI Skills vs Projects: I Thought I Was Building a System. I Was Building an Archive.

   The AI skills vs projects question sounds like a naming problem. I went in with a boring logistics question about moving my personal account to a team account, and came out having found something structurally wrong with the way my entire operation has been built. The answer was one sentence: a project is a place, a skill is a procedure. When I ran that sort across my folders, almost everything I'd written down was a procedure, which means I'd written most of it more than once. One subject-line rule, fourteen places. Every improvement cost fourteen edits, so improvements quietly stopped happening. 👉 More folders than you can keep current? Let's pick the one system worth fixing first — book a 1:1: (http://stan.store/thebaldogarza/p/book-a-11-call-with-me-tuy96k3p) KEY TAKEAWAYS 1. Sort every documented line in four seconds 2. Duplication looks like a well-organized archive — which is why it survives for years. 3. Write the job once, write the client once, let the folder become a pointer. 4. Duplicate on purpose 5. Map every folder before you migrate one TIMESTAMPS 00:00 START 01:15 – The boring logistics question that started all of this 03:05 – Moving a personal account over to a team account 04:40 – a project is a place, a skill is a procedure 07:00 – Why my well-organized folders were an archive, not a system 09:20 – The four-second sort 11:30 – The subject-line example: one rule, fourteen places 15:10 – what plugins actually are 17:25 – The three-move fix 20:00 – Nine pages down to twelve lines 24:15 – Don't migrate folder by folder 26:30 – Your 15 minute assignment RESOURCES 1. Book a 1:1: https://calendly.com/thebaldogarza/60min (https://calendly.com/thebaldogarza/60min) 2. The Email Triage Agent Kit (free): https://newsletter.thebaldogarza.com/products/the-email-triage-agent-free-kit (https://newsletter.thebaldogarza.com/products/the-email-triage-agent-free-kit) 3. Issue #20 — "My Free Thing Is a Product. My Paid Thing Is a Sentence.": https://newsletter.thebaldogarza.com/p/free-thing-product-paid-thing-sentence (https://newsletter.thebaldogarza.com/p/free-thing-product-paid-thing-sentence) 4. Episode 3 — "Delegating With AI Agents Was the Easy Part.": https://youtu.be/tzUOY84HTRE (https://youtu.be/tzUOY84HTRE) 🔗 Connect with Baldo Garza: Newsletter: https://newsletter.thebaldogarza.com (https://newsletter.thebaldogarza.com) • Instagram: https://www.instagram.com/thebaldogarza/ (https://www.instagram.com/thebaldogarza/) • LinkedIn: https://www.linkedin.com/in/thebaldogarza/ (https://www.linkedin.com/in/thebaldogarza/) • X/Twitter: https://x.com/thebaldogarza (https://x.com/thebaldogarza) • Facebook: https://www.facebook.com/profile.php?id=100093480696106 (https://www.facebook.com/profile.php?id=100093480696106) • YouTube: https://www.youtube.com/@thebaldogarza (https://www.youtube.com/@thebaldogarza) • Website: https://www.thebaldogarza.com (https://www.thebaldogarza.com)

2. 

   8 Aug 2026

   You Don't Need Better Docs. You Need Better Plumbing.

   Everybody tells you to document your work before you hire someone. I did — for years. So when I finally brought on a publishing assistant, I was braced for the hard part. It never showed up. Delegating with AI agents turned out to be the easy 2% of the job. What cost me a week was the plumbing. She was running the work on day one, because I didn't hand her a task — I handed her an agent. The judgment was already in the system. The handoff wasn't "here's how I think about show notes," it was "here's the system, go run it." The system is the training. Then I lost a week moving my whole AI setup from a personal account to an organization account. Project memory doesn't transfer. Context built over months doesn't copy and paste. Connectors get approved at the org level and then again per person. Every tool I'd ever set up quietly assumed exactly one human would sign in. Everything I know how to do was written down — almost nothing about how I work was set up to be shared. Those are two different kinds of readiness, and only one of them gets talked about. 👉 The system my assistant runs on uses the same rulebook as my inbox agent — guardrails baked in. Grab it free: https://newsletter.thebaldogarza.com/products/the-email-triage-agent-free-kit (https://newsletter.thebaldogarza.com/products/the-email-triage-agent-free-kit) KEY TAKEAWAYS Hand over the agent, not the task — when the judgment lives in a system, there's nothing to apprentice. The steps you skipped aren't the complicated ones, they're the invisible ones. Screen-record yourself once and make an SOP out of it. Your infrastructure is the bottleneck, not your knowledge. You only find that out when someone else tries to use your setup. Write your AI's context and memory out to a doc as you go — it doesn't do that for you. The signal a hire is working isn't hours. It's whether they hand you things you didn't ask for. TIMESTAMPS 00:00 START – Welcome and episode overview 02:20 – Documentation isn't what's standing between you and help 05:00 – Why the handoff took almost nothing: an agent, not a task 09:20 – The one gap: the invisible steps nobody writes down 12:10 – Where the week went: personal account → organization account 14:40 – Project memory doesn't transfer, context doesn't copy-paste 17:30 – Connectors, logins, and the one-person assumption 20:00 – Two kinds of readiness, and only one gets talked about 22:30 – The real signal: she flagged something that wasn't her job 26:40 – A business that only runs because you're in it is a job you can't quit 🔗 Connect with Baldo Garza Newsletter: https://newsletter.thebaldogarza.com (https://newsletter.thebaldogarza.com) Instagram: https://www.instagram.com/thebaldogarza/ (https://www.instagram.com/thebaldogarza/) LinkedIn: https://www.linkedin.com/in/thebaldogarza/ (https://www.linkedin.com/in/thebaldogarza/) X/Twitter: https://x.com/thebaldogarza (https://x.com/thebaldogarza) Facebook: https://www.facebook.com/profile.php?id=100093480696106 (https://www.facebook.com/profile.php?id=100093480696106)

3. 

   26 Jul 2026

   This AI Agent Ran My Paid Ads And Here's What Happened

   I use an AI agent to run Facebook ads for my clients, and the setup was the easy part. The hard part was memory: every six weeks a new chat would start and forget everything we'd learned, so I spent months going in circles. So I built it a memory in three layers — the chat where work happens, the project instructions that hold how it behaves, and a running history doc in Google Drive that logs every campaign. Then memory bit me. This episode is the day the agent told me I was wrong, explained why, and then admitted it had been wrong first — because it applied a lesson from a different product's campaign to one it didn't fit. That's the failure mode nobody warns you about: cached conclusions become dogma. They sound like experience. 👉 The whole thing runs on the same free rulebook I use for my inbox agent — guardrails baked in. Grab it free: https://newsletter.thebaldogarza.com/products/the-email-triage-agent-free-kit (https://newsletter.thebaldogarza.com/products/the-email-triage-agent-free-kit) KEY TAKEAWAYS Without memory, your agent re-derives everything every chat — and you wrongly conclude the tool is broken. Build it in three layers: the chat (it dies — get lessons out first), project instructions (behavior), and a history doc (what you've learned). Memory has a failure mode: an agent will obey its own history instead of thinking. Cached conclusions become dogma. Make it re-derive: if it can't explain how a lesson changes future behavior, it's a note, not a lesson. You can't automate yourself out of the loop — your job is asking the obvious question everything in its memory has already stopped asking. TIMESTAMPS 00:00 START – Welcome and episode overview 00:40 – The AI ad agent that kept forgetting 04:00 – The realization: I was the memory 06:30 – The three-layer memory system 13:00 – The ritual: make it re-derive the lesson 17:00 – The June campaign that plateaued at 2.2x 21:00 – Two errors: cached conclusion + the disconfirming number 26:00 – The result: 9.15x on the new ad, 3.12x blended 29:00 – Memory's failure mode: cached conclusions become dogma 34:00 – Get the free email-agent kit 🔗 Connect with Baldo Garza Newsletter: https://newsletter.thebaldogarza.com (https://newsletter.thebaldogarza.com) Instagram: https://www.instagram.com/thebaldogarza/ (https://www.instagram.com/thebaldogarza/) LinkedIn: https://www.linkedin.com/in/thebaldogarza/ (https://www.linkedin.com/in/thebaldogarza/) X/Twitter: https://x.com/thebaldogarza (https://x.com/thebaldogarza) Facebook: https://www.facebook.com/profile.php?id=100093480696106 (https://www.facebook.com/profile.php?id=100093480696106)

4. 

   21 Jun 2026

   I Stopped Managing Emails Manually (Here's Why)

   🎙️ Ops & Om · Health of Business Series What if your inbox had an employee — one that works three shifts a day, never calls in sick, and costs almost nothing? In this episode I break down the AI email agent I built to triage my inbox at 8am, noon, and 4pm, and why it works because of trust and design, not technology. The big shift: the project isn't "get AI to do my email." It's writing down how I make email decisions so clearly that someone else could make them for me. AI is just that someone else. 👉 Get the exact system free with my newsletter — rulebook template, guardrails, scheduled-task prompt, and setup checklist (including multi-account forwarding): https://newsletter.thebaldogarza.com/products/the-email-triage-agent-free-kit (https://newsletter.thebaldogarza.com/products/the-email-triage-agent-free-kit) Prefer it done for you? I'll build it. Same link. KEY TAKEAWAYS Discipline doesn't scale, systems do. The asset is the rulebook — a text file that says what to do with every email, trained one question at a time. Trust by design: the agent never deletes, never sends (drafts only), never touches settings, never guesses. Worst case is just an extra email in your inbox. Build a safe box, then let it earn scope. One hub beats five inboxes — forward everything into one main inbox; originals stay untouched. TIMESTAMPS 00:00 START – Welcome and episode overview 00:40 – The inbox that runs your life 03:00 – Why inbox zero doesn't scale 04:30 – The real project: writing down how you decide 05:30 – The three pieces: rulebook, labels, scheduled task 06:30 – How a rule gets made 09:00 – The four guardrails 11:00 – Worst-case failure mode 13:00 – Real wins: receipts, a property closing, an 86-store lead 17:00 – The multi-inbox fix 19:00 – Get the free files 🔗 Connect with Baldo Garza Newsletter: https://newsletter.thebaldogarza.com (https://newsletter.thebaldogarza.com) Instagram: https://www.instagram.com/thebaldogarza/ (https://www.instagram.com/thebaldogarza/) LinkedIn: https://www.linkedin.com/in/thebaldogarza/ (https://www.linkedin.com/in/thebaldogarza/) X/Twitter: https://x.com/thebaldogarza (https://x.com/thebaldogarza) Facebook: https://www.facebook.com/profile.php?id=100093480696106 (https://www.facebook.com/profile.php?id=100093480696106)

5. 

   19 Jun 2026

   Ops & Om Trailer

   Welcome to Ops & Om. In this short trailer, host Baldo Garza shares what this podcast is about, who it’s for, and what you can expect moving forward. Ops & Om explores the systems, strategies, and conversations that help people build healthier businesses, healthier lives, and more freedom. Through solo episodes, expert interviews, and themed series, we’ll cover topics ranging from business growth, AI, marketing, and operations to health, recovery, community, and personal development. If you’re looking for practical ideas, thoughtful conversations, and real-world ways to create more leverage and less chaos, you’re in the right place. Subscribe now and join us for the first series: Health of Business. Systems. Scale. Freedom.

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

1 ratings

Spotify

5.0 / 5

1 ratings