Cut through the noise to elevate your impact. Tune in to the Optimized Podcast, an essential source for strategic multifamily marketing insights, hosted by Cadence’s founder, Janet Rosseth. We cut through the industry noise, delivering clarity and actionable wisdom in every episode. You’ll hear guidance designed to help you optimize your marketing approach, stay ahead of the curve, and empower your professional growth.
Optimized: A Marketing Performance Podcast
Claim This Podcastby Janet Rosseth
5.0(2 reviews)
50 episodes
Updated Weekly
Accepts GuestsHas Sponsors
29
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality34
Social0
YouTube0
Engagement60
Podcast Overview
Cut through the noise to elevate your impact. Tune in to the Optimized Podcast, an essential source for strategic multifamily marketing insights, hosted by Cadence’s founder, Janet Rosseth. We cut through the industry noise, delivering clarity and actionable wisdom in every episode. You’ll hear guidance designed to help you optimize your marketing approach, stay ahead of the curve, and empower your professional growth.
Language
🇺🇲
Publishing Since
5/4/2024
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29
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality34
Social0
YouTube0
Engagement60
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excellent
Episode Length
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Recent Episodes
May 5, 2026
49 - Budget Optimization w/ Gunnar Blakeway-Walen
<p>Join Janet Rosseth and Gunnar Blakeway-Wallen <a href="https://www.linkedin.com/in/gunnar-blakeway-walen/" target="_blank" rel="ugc noopener noreferrer">https://www.linkedin.com/in/gunnar-blakeway-walen/</a> as they explore budget optimization, marketing strategies, and innovative tactics in multifamily property management. </p><p><br>Gunnar shares his unique journey from arts to marketing, insights on budget planning, vendor relationships, leveraging AI and automation for success, and building out a marketing engine when there wasn’t one previously.</p><p>This Episode is brought to you by PERQ. PERQ is an AI-powered digital marketing platform that captures and converts high-intent website traffic, Drives 2–3X more qualified leads using proprietary AI. PERQ Optimizes existing marketing spend by feeding real-time visitor data back into paid search campaigns and Integrates with your current website, CRM, and chat tools as well as reduces manual effort and advertising costs while delivering clearer ROI.To learn more about PERQ: https://bit.ly/4bQrHqP<br>Chapters<br>00:00 Introduction to Budget Optimization<br>06:13 The Art of Marketing and Learning<br>09:24 Smart Investments in Marketing Budgets<br>11:49 Evolving Budget Writing Processes<br>15:17 Protecting Budget Essentials<br>19:28 Balancing Long-term Investments and Quick Wins<br>22:36 Building Credibility with Ownership<br>25:07 Choosing the Right Vendors<br>26:52 Ensuring Ad Spend Efficiency<br>30:05 Marketing Strategies for Real Estate<br>30:48 The Role of Reputation in Marketing<br>31:40 Brand Storytelling and Its Importance<br>33:19 SEO and Digital Marketing Tactics<br>35:06 Learning from Competitors<br>36:52 Innovative Marketing Approaches<br>39:44 Adapting to Market Changes<br>43:26 Empowering Teams in Marketing<br>46:42 The Importance of Brand Voice<br>49:12 Advice for New Marketers<br>50:56 Daily Practices for Improvement</p><p>This Episode is brought to you by PERQ. <br>PERQ is an AI-powered digital marketing platform that captures and converts high-intent website traffic, Drives 2–3X more qualified leads using proprietary AI. PERQ Optimizes existing marketing spend by feeding real-time visitor data back into paid search campaigns and Integrates with your current website, CRM, and chat tools as well as reduces manual effort and advertising costs while delivering clearer ROI.<br>To learn more about PERQ: <a href="https://bit.ly/4bQrHqP" target="_blank" rel="ugc noopener noreferrer">https://bit.ly/4bQrHqP</a><br>🔔 Click subscribe to @MultifamilyMediaNetwork on YouTube and stay up to date on our growing lineup of multifamily industry leaders and must-hear conversations! </p><p><br>📰 Sign up at <a href="https://www.multifamilymedianetwork.com/" target="_blank" rel="ugc noopener noreferrer">https://www.multifamilymedianetwork.com/</a> to receive our newsletter and explore our library of podcasts and blogs from today’s multifamily experts!</p><p><br>#budgetoptimization #multifamily #multifamilymarketing</p>
April 27, 2026
48 - Budget Optimization w/ Katie Nelson
<p>In this episode of Optimized!, Katie Nelson <a href="https://www.linkedin.com/in/katie-nelson-69597a5/" target="_blank" rel="noreferrer noopener">https://www.linkedin.com/in/katie-nelson-69597a5/</a> from Lustra Multifamily Consulting shares expert insights on optimizing marketing budgets, performance-driven strategies, and building a strong brand foundation in multifamily property management.<br>Main Topics:<br>- Building intentional, flexible marketing budgets with contingency planning<br>- The importance of analyzing fees and transparency to increase trust and lead quality<br>- Leveraging the marketing funnel, brand foundation, and reputation for sustained success<br>- How to protect performance levers like leasing velocity, lead quality, and rent integrity during budget tightening<br>- Practical tips for social listening and reputation management in a competitive market<br>Chapters<br>00:00 Introduction to Optimizing Marketing Budgets<br>04:03 Building Budgets with Intentional Flexibility<br>06:44 The Importance of Fee Transparency<br>09:53 Understanding the Marketing Funnel<br>15:52 Branding as a Foundation for Trust<br>21:02 Making Marketing Dollars Work Harder<br>28:12 The Importance of Brand Consistency<br>29:07 Understanding Renter Psychology<br>31:11 Adapting Marketing Strategies<br>33:51 Protecting Rent Integrity<br>38:36 Evolving Marketing Tactics<br>41:38 Reputation as a Strategic Asset<br>48:05 Optimizing Marketing for Better Performance<br>This Episode is brought to you by PERQ. <br>PERQ is an AI-powered digital marketing platform that captures and converts high-intent website traffic, Drives 2–3X more qualified leads using proprietary AI. PERQ Optimizes existing marketing spend by feeding real-time visitor data back into paid search campaigns and Integrates with your current website, CRM, and chat tools as well as reduces manual effort and advertising costs while delivering clearer ROI.<br>To learn more about PERQ: <a href="https://bit.ly/4bQrHqP" target="_blank" rel="noreferrer noopener">https://bit.ly/4bQrHqP</a><br>🔔 Click subscribe to @MultifamilyMediaNetwork on YouTube and stay up to date on our growing lineup of multifamily industry leaders and must-hear conversations! <br>📰 Sign up at <a href="https://www.multifamilymedianetwork.com/" target="_blank" rel="noreferrer noopener">https://www.multifamilymedianetwork.com/</a> to receive our newsletter and explore our library of podcasts and blogs from today’s multifamily experts!<br>#Optimized #Multifamily #MMN #BudgetStrategy #MultifamilyBudget<br>#MultifamilyInvesting #MarketingEfficiency #ROIOptimization</p>
April 14, 2026
48 - From Lease-ups to Long-term Savings: The Power of Data-Driven Screening
<p>In this episode, Janet Rosseth interviews Jess Tierney <a href="https://www.linkedin.com/in/jltierney/" target="_blank" rel="noreferrer noopener">https://www.linkedin.com/in/jltierney/</a> from Verifast <a href="https://www.linkedin.com/company/getverifast/" target="_blank" rel="noreferrer noopener">https://www.linkedin.com/company/getverifast/</a> to explore innovative solutions in fraud detection within the multifamily industry. <br>Jess shares her journey from property management to proptech innovation and Verifast’s unique approach to transparent and configurable screening that reduces fraud and provides valuable data insights for operators.<br>The conversation dives into how data influences marketing strategy and applicant quality, the significance of bank data linking for fraud detection, best practices for pilots, and future industry trends and advice for operators on screening policies.<br>Chapters<br>00:00 Introduction to VeriFast and Fraud Challenges<br>02:43 Jess Tierney's Journey in Property Management<br>06:33 VeriFast's Unique Approach to Screening<br>10:40 Data-Driven Insights for Property Managers<br>14:26 Understanding Fraud and Its Impact<br>18:41 The Cost of Fraud in the Industry<br>20:48 Optimizing Marketing with VeriFast<br>22:29 Understanding Fraud Detection Tools<br>25:03 Analyzing Applicant Behavior<br>26:41 Navigating Difficult Conversations<br>28:35 Reporting Fraud and Blacklisting<br>29:53 Future of Fraud Protection<br>31:44 Data-Driven Decision Making<br>34:02 Pilot Testing Screening Tools<br>36:52 Return on Investment in Fraud Prevention<br>38:33 Optimizing Daily Performance<br>🔔 Click subscribe to @MultifamilyMediaNetwork on YouTube and stay up to date on our growing lineup of multifamily industry leaders and must-hear conversations! <br>📰 Sign up at <a href="https://www.multifamilymedianetwork.com/" target="_blank" rel="noreferrer noopener">https://www.multifamilymedianetwork.com/</a> to receive our newsletter and explore our library of podcasts and blogs from today’s multifamily experts!<br>#Optimized #Multifamily #MMN #MultifamilyFraud #fraudprotection #PropTech</p>
50 total episodes available with 2 transcripts
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- What is Optimized: A Marketing Performance Podcast?
- How often does this podcast release new episodes?
This podcast updates weekly.
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This podcast is available on 7 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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