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OptimizeRx - Learning Together: Navigating the COVID-19 Pandemic

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by OptimizeRx

8 episodes

Updated Daily

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Podcast Overview

OptimizeRx Corp., a leading provider of digital health solutions for life science companies, physicians, and patients, is hosting a series of conversations to facilitate industry collaboration as we all learn how to navigate the Coronavirus (COVID-19) pandemic together. This limited podcast series is connecting key healthcare stakeholders to help drive innovation, collaboration and education to help stop the spread of the virus, as we explore the transformational changes occurring in healthcare.

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Publishing Since

3/9/2020

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Recent Episodes

October 14, 2020

Innovative Ideas to Transform New Medication Launches: A Case Study and Panel Discussion

Launching a new medication in a complex disease state is fraught with complications that can impact medication adherence. New medications that can greatly improve a patient’s quality of life and overall health can present significant side effects that often lead patients to abandon treatment. When patients are faced with a life-threatening disease, unexpected or misunderstood side effects from medication can trigger fear that the medication is having an adverse effect, or worsening their condition. In this webinar, we’ll discuss innovative and best-in-practice approaches to new drug launches that explore the art, science, and psychology to treatment and medication adherence. Join this incredible panel of industry experts and thought leaders with decades of experience in innovative drug launches. We’ll explore the complexities and opportunities for life science companies to deliver new programs that achieve positive outcomes – for patients and their care teams. During this webinar our panelists will review a special case study of a highly successful patient engagement program that combined nurse support with text-based communication, leading to over 34% engagement and averaging 14 minutes per session. This innovative program helped patients successfully navigate the side effects of treatment and stay adherent on life-extending therapy. The industry benchmarks for patient engagement and adherence are being redefined by such programs. Guests: <ul> <li><a href="https://www.linkedin.com/in/healtheugene/" rel="noopener" target="_blank">Eugene Borukhovich</a>, Chairman & COO: <a href="https://yourcoach.health/" rel="noopener" target="_blank">YourCoach.Health</a>, former Global Head Digital Health, <a href="https://career.bayer.com/en/career" rel="noopener" target="_blank">Bayer</a></li> <li><a href="https://www.linkedin.com/in/christopher-dicostanzo-85a237/" rel="noopener" target="_blank">Chris DiCostanzo</a>, Vice President, Client Relations, <a href="https://www.optimizerx.com/" rel="noopener" target="_blank">OptimizeRx</a></li> <li><a href="https://www.linkedin.com/in/mary-anne-greenberg-669656a/" rel="noopener" target="_blank">Mary Anne Greenberg</a>, CEO, <a href="https://www.diligenthealthsolutions.com/" rel="noopener" target="_blank">Diligent Health Solutions</a></li> </ul> <h3>Moderated by <a href="https://www.linkedin.com/in/rebecca-love-rn-msn-fiel-0688697a/" rel="noopener" target="_blank">Rebecca Love, MSN, RN</a>, Principal, Clinical Innovations, <a href="https://www.optimizerx.com/" rel="noopener" target="_blank">OptimizeRx </a>and <a href="https://www.linkedin.com/in/markbard/" rel="noopener" target="_blank">Mark Bard</a>, Co-Founder, <a href="https://thedhcgroup.com/" rel="noopener" target="_blank">The DHC Group</a></h3> Send your questions to <a href="mailto:webinars@optimizerx.com" rel=" noopener">webinars@optimizerx.com</a>  Visit <a href="https://www.optimizerx.com/webinars" target="_blank">www.OptimizeRx.com/webinars</a> for more insightful industry conversations.  Follow us on <a href="https://twitter.com/OpRxTweets">Twitter</a> and <a href="https://www.linkedin.com/company/oprx">LinkedIn</a>

May 29, 2020

Learning Together - Tracing, Tracking and Testing: Challenges, Benefits and Transformation

As we re-open the country, what is the role of tracing, tracking and testing as we manage COVID-19? How do we weigh safety vs. risk, and public health vs. economic impact?  We're bringing together three leading experts in tracing, tracking, and testing to tell us how tech is transforming these methodologies to ramp up the ability to open safely. We'll also discuss: <ul> <li>The importance of tracing, tracking and testing in a pandemic </li> <li>What we’re learning from other nations </li> <li>The challenges we’re facing </li> <li>What early learnings we can draw from this pandemic that could help us in future </li> <li>Traditional methodologies for tracing, and how technology is changing them </li> <li>Privacy issues we should consider when discussing technology’s role in tracking, tracing and testing </li> </ul> Panelists <a href="https://www.linkedin.com/in/johnwerner1/" rel="noreferrer noopener" target="_blank">John Werner</a>, Managing Director, Link Ventures, CNO& SVP, Cogo Labs. Gabor Bethlendy, CEO & Founder, Meenta, former CCO & Founder of Parabase Genomics. <a href="https://www.linkedin.com/in/greg-nadeau-54529514/" rel="noreferrer noopener" target="_blank">Greg Nadeau</a>, Program Manager, PathCheck Moderated by <a href="https://www.linkedin.com/in/rebecca-love-rn-msn-fiel-0688697a/" rel="noreferrer noopener" target="_blank">Rebecca Love RN, MSN, FIEL</a>, Vice President Customer Strategy and Engagement, OptimizeRx Send your questions to <a href="mailto:webinars@optimizerx.com">webinars@optimizerx.com</a> Visit <a href="https://www.optimizerx.com/webinars">www.OptimizeRx.com/webinars</a> for more insightful industry conversations. Follow us on <a href="https://twitter.com/OpRxTweets">Twitter</a> and <a href="https://www.linkedin.com/company/oprx">LinkedIn</a>

May 14, 2020

Learning Together: Digital Engagement and NPP for Pharma During the COVID-19 Pandemic

With healthcare on the front lines of the COVID-19 pandemic, the ways in which we communicate have been drastically altered, and finding new ways to connect with patients and providers has become paramount. In the face of this new communication landscape, companies are looking to do more with less, embracing flexibility and the power of digital tools to keep vital health and treatment information flowing. In this session, we will explore how different life science companies are navigating these changes, how digital plans can help (and how they can't), and provide thoughtful conversation on the ways in which healthcare must adapt moving forward.    Guests:  <ul> <li><a href="https://www.linkedin.com/in/karima-sharif-mba-9520727/" rel="noopener" target="_blank">Karima Sharif,</a> Group Vice President, <a href="https://www.publicishealthmedia.com/" rel="noopener" target="_blank">Publicis Health Media</a></li> <li><a href="https://www.linkedin.com/in/stephensilvestro/" rel="noopener" target="_blank">Steve Silvestro</a>, Chief Commercial Officer, <a href="https://www.optimizerx.com/" rel="noopener" target="_blank">OptimizeRx</a></li> <li><a href="https://www.linkedin.com/in/paulivans/" rel="noopener" target="_blank">Paul Ivans,</a> Founder & CEO, <a href="https://www.evolutionroad.com/" rel="noopener" target="_blank">Evolution Road</a></li> <li><a href="https://www.linkedin.com/in/ezeabosi/" rel="noopener" target="_blank">Eze Abosi,</a> Vice President, <a href="https://www.optimizerx.com/" rel="noopener" target="_blank">OptimizeRx</a></li> </ul> Moderated by <a href="https://www.linkedin.com/in/kara-giannecchini-9706b441/" rel="noopener" target="_blank">Kara Giannecchini</a>, Senior Manager Haymarket Studio, <a href="https://www.mmm-online.com/" rel="noopener" target="_blank">MM&M</a> You can send your questions to webinars@optimizerx.com    Visit <a href="//www.OptimizeRx.com/webinars">www.OptimizeRx.com/webinars</a> for more insightful industry conversations around the COVID-19 pandemic and make sure to follow us online and subscribe!     Follow us on <a href="https://twitter.com/OpRxTweets">Twitter</a> and <a href="https://www.linkedin.com/company/oprx">LinkedIn</a>

8 total episodes available

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What is OptimizeRx - Learning Together: Navigating the COVID-19 Pandemic?: OptimizeRx Corp., a leading provider of digital health solutions for life science companies, physicians, and patients, is hosting a series of conversations to facilitate industry collaboration as we all learn how to navigate the Coronavirus (COVID-19) pandemic together.

This limited podcast series is connecting key healthcare stakeholders to help drive innovation, collaboration and education to help stop the spread of the virus, as we explore the transformational changes occurring in healthcare.
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Yes, this podcast regularly features guests.

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