Origin Matters is the podcast that dives deep into the stories behind what we eat and the supplements we take, and why their origin truly matters.
Hosted by Spencer from ORIVO, a company specializing in verifying the origin of marine-based ingredients, each episode explores the bigger picture of trust, transparency, and authenticity in the supplement and nutrition industries.
From conversations with brand founders and scientists to discussions on food fraud and sourcing challenges, Origin Matters uncovers how knowing where something comes from helps shape a more honest and sustainable future for everyone.
Produly brought to you by ORIVO.
What’s actually in your omega-3 supplement might not be what the label promises. ORIVO’s market screenings keep finding the same unsettling pattern across human and pet products: high rates of non-compliance, cheaper oils hiding in premium bottles, and supply chains where one bad actor can change everything.
Synnøve Hagen, ORIVO’s Customer Success Director, and Spencer Macintyre break down what a market screening really is, how ORIVO tests consumer-ready products bought from retail channels, and why the chemical fingerprint can reveal whether a product truly matches its claimed origin and species. With over 20,000 reference samples in the database, the results are more revealing than you might expect.
2024 market screening download link (https://info.orivo.no/omega3-screening-2024?utm_content=186585297&utm_medium=social&utm_source=linkedin&hss_channel=lcp-68128234)
2023 pet supplement market screening link (https://orivo.no/news/laboratory-analysis-identifies-undeclared-oils-in-salmon-oil-for-dogs/)
1 Oct 2026
Why Practitioners Should Demand Scientific Backing - With Biotics Research
Paul Vitiello from Biotics Research explains why in-house testing and species/origin transparency with ORIVO matter more than ever right now.
Biotics Research has spent 50 years building trust with licensed practitioners, and Paul breaks down what that looks like in practice. From a practitioner-focused manufacturing model to an in-house lab with 30+ employees and an obsessive focus on quality control. He also shares why Biotics became the first US brand verified by ORIVO, and why that decision still matters eight years later.
17 Sept 2026
The Seven Foundations For Optimal Health With Jamie Belz
Supplements, clean eating, and "healthy" habits can still leave you stuck if the real foundations are out of balance. Jamie Belz breaks down the seven foundations of optimal health and shows why they all have to work together before anything else can fall into place.
Jamie Belz is the host of the Body Wisdom Podcast and a business development specialist for the Nutritional Therapy Association. She brings a bio-individual, root-cause perspective that makes health feel practical instead of overwhelming.
Body Wisdom Podcast - https://podcasts.apple.com/us/podcast/the-body-wisdom-podcast/id1733339864 (https://podcasts.apple.com/us/podcast/the-body-wisdom-podcast/id1733339864)
Nutritional Therapy Association - https://www.nutritionaltherapy.com/ (https://www.nutritionaltherapy.com/)
3 Sept 2026
DNA, NGS, NMR & IRMS - What Are These Technologies And How Do We Use Them
If you've ever wondered how ORIVO helps producers and brands verify the species and origin of their products, this conversation pulls back the curtain. In this episode, ORIVO CTO Erik Fuglseth explains how DNA/NGS, NMR, and IRMS work, and how ORIVO uses them to help honest brands scientifically prove their sourcing.
20 Aug 2026
How Fashion Industry Standards Shaped Vital Pet Life
What if the key to creating trust and loyalty in the pet industry lies in transparency, traceability, and sustainability-values borrowed from high fashion? Donnie Yamamoto, founder of Vital Pet Life, reveals how her fashion background revolutionized her approach to pet supplements, elevating quality standards and consumer trust in a crowded market. Discover how her journey from sustainable apparel to premium pet wellness is shaping the future of responsible pet care.
6 Aug 2026
ORIVO's Origin Story
In this episode, we go back to the origin of ORIVO. Spencer sits down with co-founders Svein Erik Haugmo (CEO) and Erik Fuglseth (CTO), who share their journey from scientists to startup founders. We discuss what first drew them to science, how they connected, and the path to establishing ORIVO.
6 Jul 2026
About The Origin Matters Podcast
This episode introduces Origin Matters, a podcast by ORIVO focused on transparency and trust in the supplement and nutrition industries. Host Spencer Macintyre outlines how the show will explore the importance of ingredient origin, the science behind product verification, and the real-world challenges companies face in ensuring quality and authenticity.
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