Origins of Influence

About Origins of Influence

Origins of Influence is a limited podcast series exploring the untold stories of the internet’s earliest creators. Hosted by marketing leader and onetime blogger Dina Fierro, this series revisits the era before the algorithm—when creators built communities on platforms like Blogger, Tumblr, and LiveJournal. Through intimate conversations with pioneering influencers, creators and founders, Origins of Influence unpacks the moments that defined their influence, the cultural (and algorithmic) shifts they witnessed, and how they've evolved—online and off. Together, we’ll explore how they built influence in an unfiltered, pre-algorithm online world—and reflect on what today’s creator economy might learn from this generation of digital trailblazers. Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.

Publisher

Dina Fierro

Category

arts · business

Language

en

Explicit

No

First episode

6 Jun 2025

Latest episode

4 Nov 2025

Latest episodes

15 episodes in the feed.

1. 

   4 Nov 2025

   Kellie Brown on Creating Space—in Style, Design, and Culture

   This week's episode of Origins of Influence features Kellie Brown (https://www.instagram.com/itsmekellieb/?hl=en) — the multi-hyphenate creator, tastemaker, and entrepreneur behind And I Get Dressed (https://andigetdressed.com), a beloved digital destination for style, and Deeply Madly Modern (https://deeplymadlymodern.com/?fbclid=PAZXh0bgNhZW0CMTEAAafzDxSoF8l_nCU_ks-BbZULVlLRj_qHM_Mo4N6FeUkO2lBl0-TJ1YOOtudneQ_aem_5KKNL8SS7V6bVLBovHOn4A), her design-focused platform celebrating interiors and creativity. Before becoming one of the internet’s most original voices, Kellie spent years working in fashion and entertainment PR, helping secure some of the earliest plus-size fashion placements in major magazines. In the early 2010s, she launched And I Get Dressed—a blog that evolved into a movement, amplifying stylish women who had long been left out of fashion’s narrative. In this conversation, Kellie reflects on her digital origin story and what it means to build a portfolio career before the term existed. She discusses how constraint shaped her taste, the realities of negotiating worth in the creator economy, and her transition from And I Get Dressed to Deeply Madly Modern—a shift that redefined her creative practice through design and interiors. The episode explores: The evolution of Kellie’s voice across fashion, media, and design Building a sustainable and diversified creative career The business of influence and the importance of setting boundaries The role of representation and pay equity in shaping the industry How joy, humor, and authenticity have guided Kellie’s creative decisions From being one of the first influencers to speak publicly about pay disparity to redefining style through an inclusive lens, Kellie Brown continues to shape culture—proving that influence built on voice, integrity, and vision endures far beyond the algorithm. More from Kellie: Deeply Madly Modern on YouTube (https://www.youtube.com/@deeplymadlymodern) Kellie B. on Substack (https://deeplymadly.substack.com) Shop Deeply Madly Modern (https://deeplymadlymodern.recleague.com/?fbclid=PAZXh0bgNhZW0CMTEAAafDETLkHzElFKEyo-GWvoQH68-HpGY6cA39ZnxAgSrEoE_KBeeSsIvotxjO4g_aem_ZmftUBlN_YmS1kAHDmXGeA) More from Kellie: Deeply Madly Modern on YouTube (https://www.youtube.com/@deeplymadlymodern) Shop Deeply Madly Modern (https://deeplymadlymodern.recleague.com/?fbclid=PAZXh0bgNhZW0CMTEAAafDETLkHzElFKEyo-GWvoQH68-HpGY6cA39ZnxAgSrEoE_KBeeSsIvotxjO4g_aem_ZmftUBlN_YmS1kAHDmXGeA) About Origins of Influence Hosted by longtime fashion and beauty marketer Dina Fierro, Origins of Influence is a limited series exploring the past, present and future of the creator economy through intimate conversations with pioneering influencers, creators and founders. Find show notes and exclusive content on Substack (https://originsofinfluence.substack.com). Subscribe on YouTube (https://www.youtube.com/@originsofinfluencepodcast) and follow Origins of Influence on Instagram (https://www.instagram.com/originsofinfluence/) and TikTok (https://www.tiktok.com/@dina.fierro) for clips, full-length episodes, BTS and more. Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.

2. 

   28 Oct 2025

   Wardrobe Oxygen’s Alison Gary on Blogging Before the Algorithm—and Thriving After It

   Before social media and algorithms, Alison Gary was already shaping the way real women thought about style, confidence, and community. A longtime blogger and digital pioneer, she launched Wardrobe Oxygen (https://www.wardrobeoxygen.com/) in 2005—creating one of the internet’s most enduring independent fashion and lifestyle platforms, built on honesty, accessibility, and radical transparency. In this episode of Origins of Influence, Alison joins host Dina Fierro to revisit her early days in the blogging world and trace the evolution of a career that’s spanned two decades of seismic change online. From retail manager to full-time creator, Alison shares the story behind her now-iconic blog name, the leap to self-employment, and what it takes to stay relevant—and grounded—when the rules of the internet keep shifting. Together, they discuss: How Wardrobe Oxygen began and why community remains at its heart The leap from hobbyist blogger to full-time creator Why she’s radically transparent about influencer income and partnerships Navigating the rise (and fall) of social platforms and shifting algorithms Speaking openly about politics and values online Embracing midlife visibility What two decades of digital creativity have taught her about longevity From the early days of Blogspot to the ever-shifting present, Alison’s story is a reminder that lasting influence comes from consistency, conviction, and an unwavering sense of self. More from Alison: @wardrobe_oxygen (https://www.instagram.com/wardrobe_oxygen/) WardrobeOxygen.com (http://wardrobeoxygen.com/) The Laundry Pile on Substack (https://alisongary.substack.com/) About Origins of Influence Hosted by longtime fashion and beauty marketer Dina Fierro, Origins of Influence is a limited series exploring the past, present and future of the creator economy through intimate conversations with pioneering influencers, creators and founders. Find show notes and exclusive content on Substack (https://originsofinfluence.substack.com). Subscribe on YouTube (https://www.youtube.com/@originsofinfluencepodcast) and follow Origins of Influence on Instagram (https://www.instagram.com/originsofinfluence/) and TikTok (https://www.tiktok.com/@dina.fierro) for clips, full-length episodes, BTS and more. Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.

3. 

   21 Oct 2025

   Tia Williams on Blogging, Beauty, and Becoming a Bestselling Author

   Before social media and algorithms, Tia Williams (https://www.instagram.com/tiawilliamswrites/) was already shaping the way we talked about beauty, culture, and women’s inner lives. A former magazine editor turned novelist, she built one of the earliest digital spaces dedicated to Black beauty and self-expression—Shake Your Beauty—while holding senior editorial roles at ELLE, Glamour, Lucky, and Essence. In this episode of Origins of Influence, Tia joins host Dina Fierro (https://www.instagram.com/dina.fierro/?hl=en) to revisit that groundbreaking moment in beauty media and to trace the evolution of her creative voice—from beauty journalist to blogger to bestselling author of The Perfect Find and Seven Days in June. Together, they discuss how Tia carved out space for authenticity long before it was industry language, what she’s learned about love and visibility through her novels, and how she’s navigated career reinvention across two decades of cultural change. Along the way, Tia shares her thoughts on: Why she launched Shake Your Beauty when beauty media still lacked inclusivity How early blogging shaped her voice as a storyteller and author The discipline—and duality—of balancing brand work with creative writing The cultural power of romance as a genre How it felt seeing The Perfect Find adapted for Netflix (https://www.netflix.com/title/81030422) What she’s learned about love, womanhood, and writing herself into the story Whether you followed Tia’s early beauty blog or discovered her through her novels, this conversation is a reminder that influence isn’t about trends—it’s about the stories that stand the test of time. Browse Tia Williams’ books at a bookseller near you, at Bookshop.org (https://bookshop.org/beta-search?keywords=Tia+Williams) or on Amazon (https://amzn.to/46XKrlf). About Origins of Influence Hosted by longtime fashion and beauty marketer Dina Fierro, Origins of Influence is a limited series exploring the past, present and future of the creator economy through intimate conversations with pioneering influencers, creators and founders. Find show notes and exclusive content on Substack (https://originsofinfluence.substack.com). Subscribe on YouTube (https://www.youtube.com/@originsofinfluencepodcast) and follow Origins of Influence on Instagram (https://www.instagram.com/originsofinfluence/) and TikTok (https://www.tiktok.com/@dina.fierro) for clips, full-length episodes, BTS and more. Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.

4. 

   19 Aug 2025

   Karen Robinovitz on Shaping the Creator Economy–and What Came Next

   In this episode of Origins of Influence, host Dina Fierro sits down with Karen Robinovitz (https://www.instagram.com/karenrobinovitz/?hl=en)—cultural bellwether, serial entrepreneur, and one of the original architects of the influencer economy. As co-founder of Digital Brand Architects (DBA), Karen helped professionalize influencer representation long before it became an industry standard, spotting the value of digital creators before the rest of the world caught on. Today, Karen is the founder of Sloomoo Institute (https://sloomooinstitute.com/pages/new-york-2-0?utm_source=sloomooinstitute.com&utm_medium=referral), a multisensory experience centered on play, joy, and emotional wellness. In this conversation, Karen reflects on the throughline between her ventures—how reinvention has defined her career, why she’s stepped back from social media, and what it looks like to build something tactile, analog, and healing in a hyper-digital age. We discuss: Karen’s evolution from journalist and trend forecaster to co-founding DBA The early days of influencer marketing and building infrastructure for creators Navigating visibility, advocacy, and polarization as a founder Why she stepped back from social media—and what influence means to her now The grief that ultimately sparked the creation of Sloomoo Institute How Sloomoo blends analog joy with IP building, animation, and new technologies Recommended by Karen: Kennedy Yanko (https://www.instagram.com/kennedyyanko/) (artist) Rachel Youn (https://www.instagram.com/rachelyoun/) (artist) Marisa Thalberg (https://www.instagram.com/marisathalberg/?hl=en) (CMO, Catalyst Brands) About Origins of Influence Hosted by longtime fashion and beauty marketer Dina Fierro, Origins of Influence is a limited series exploring the past, present and future of the creator economy through intimate conversations with pioneering influencers, creators and founders. Find show notes and exclusive content on Substack (https://originsofinfluence.substack.com). Subscribe on YouTube (https://www.youtube.com/@originsofinfluencepodcast) and follow Origins of Influence on Instagram (https://www.instagram.com/originsofinfluence/) and TikTok (https://www.tiktok.com/@dina.fierro) for clips, full-length episodes, BTS and more. Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.

5. 

   12 Aug 2025

   Yuli Ziv on Building the Business of Influence—and Letting It Go

   Before Instagram, before brand deals, before influencer was a job title—Yuli Ziv was building the business of digital influence. In this episode, Dina sits down with her longtime friend and fellow fashion blogosphere OG to trace the arc of Yuli’s remarkable career: from founding Style Coalition and shaping the earliest creator-brand partnerships, to exiting post-acquisition and walking away from hustle culture entirely. Today, Yuli is the founder of Heallist (https://www.heallist.com/), a growth platform for holistic healers—and she believes we’re entering a new era of influence, one powered by energy, not algorithms. This conversation is a masterclass in reinvention, intuition, and creating on your own terms. In this episode, we explore: Yuli’s early days in the blogosphere and the launch of My It Things Building Style Coalition and pioneering data-driven brand campaigns Disrupting the fashion industry with community-driven influence Burnout, boundaries, and why she chose a two-year career break The spiritual practices that led to her founding Heallist Her perspective on the “new influencers” and what the creator economy got right—and wrong How she’s building a business rooted in balance, not burnout Explore Heallist here (https://www.heallist.com) Follow Heallist on Instagram (https://www.instagram.com/heal_list) Recommended by Yuli: @MelRobbins (https://www.instagram.com/melrobbins/) @SimoneOliver (https://www.instagram.com/simonesoliver/?hl=en) About Origins of Influence Hosted by longtime fashion and beauty marketer Dina Fierro, Origins of Influence is a limited series exploring the past, present and future of the creator economy through intimate conversations with pioneering influencers, creators and founders. Find show notes and exclusive content on Substack (https://originsofinfluence.substack.com). Subscribe on YouTube (https://www.youtube.com/@originsofinfluencepodcast) and follow Origins of Influence on Instagram (https://www.instagram.com/originsofinfluence/) and TikTok (https://www.tiktok.com/@dina.fierro) for clips, full-length episodes, BTS and more. Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.

6. 

   5 Aug 2025

   Dapper Lou on Reinvention, Storytelling, and Creative Growth

   Photographer, creative director, and cultural documentarian Lougé Delcy—also known as Dapper Lou (https://www.instagram.com/dapperlou/?hl=en)—joins host Dina Fierro to trace his evolution from early street style pioneer to founder of Dapper Studios (https://www.dapperstudios.co) and Gallery Lougé (https://www.galerielouge.co). In this rich, expansive conversation, Lougé shares how his Haitian-American upbringing shaped his perspective, why he stepped away from influencer notoriety, and what he’s learned through deep, immersive work in communities across Africa, Brazil, and beyond. Together, Dina and Lougé explore: His start as a menswear blogger and self-taught photographer on Lookbook.nu and Instagram Why he pivoted from personal brand to cultural storyteller Launching Dapper Studios and building creative community His documentary work in Kenya and Brazil—and why immersion is key to his process Navigating visibility, identity, and creative ownership today His thoughts on social media, AI, and sustaining creative longevity This is a story about personal evolution, cultural responsibility, and making art that lasts. See Lougé Delcy's remarkable Nat Geo doc here (https://www.youtube.com/watch?v=6sEo1DFO7hM) Recommended by Lougé: @ChantelWalkes (https://www.instagram.com/chantelwalkes/?hl=en) @JoeKenneth_ (https://www.instagram.com/joekenneth_/?hl=en) About Origins of Influence Hosted by longtime fashion and beauty marketer Dina Fierro, Origins of Influence is a limited series exploring the past, present and future of the creator economy through intimate conversations with pioneering influencers, creators and founders. Find show notes and exclusive content on Substack (https://originsofinfluence.substack.com). Subscribe on YouTube (https://www.youtube.com/@originsofinfluencepodcast) and follow Origins of Influence on Instagram (https://www.instagram.com/originsofinfluence/) and TikTok (https://www.tiktok.com/@dina.fierro) for clips, full-length episodes, BTS and more. Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.

7. 

   29 Jul 2025

   The Influencer Who Opted Out

   In this episode of Origins of Influence, host Dina Fierro sits down with Jess Kirby (https://www.instagram.com/jessannkirby/)—former fashion influencer, writer, and founder of the best-selling Substack newsletter A Common Thread (https://open.substack.com/pub/jessannkirby). Jess was among the early creators who helped define the blog-to-Instagram era, building a platform rooted in personal style, relatability, and lifestyle storytelling. But over time, she began to question the values and trade-offs inherent in the influencer economy—and made the rare decision to walk away. In this conversation, Dina and Jess explore what it means to realign your online presence with your offline values, the mental toll of always-on performance, and the boundaries we’re still learning to rebuild in a hyper-digital world. Jess also shares her experience launching Green Bunny (https://www.thegreenbunny.com/), a local cold-pressed juice business in Vermont, and reflects on what it looks like to build something slower, smaller, and more rooted in real life. We discuss: Jess’s transition from corporate consultant to full-time fashion blogger The rapid evolution of the blogosphere and early Instagram Burnout, boundary erosion, and life after monetization Why she defines A Common Thread as an “anti-consumption” newsletter The appeal of analog community and building a local business from scratch Small steps for redefining your relationship to shopping, attention, and the internet Recommended by Jess: Totally Recommend (https://totallyrecommend.substack.com/?utm_source=mention&utm_content=writes) Hmm That's Interesting (https://open.substack.com/pub/colormeloverly) Kate Baer (https://www.instagram.com/katejbaer/?hl=en) About Origins of Influence Hosted by longtime fashion and beauty marketer Dina Fierro, Origins of Influence is a limited series exploring the past, present and future of the creator economy through intimate conversations with pioneering influencers, creators and founders. Find show notes and exclusive content on Substack (https://originsofinfluence.substack.com). Subscribe on YouTube (https://www.youtube.com/@originsofinfluencepodcast) and follow Origins of Influence on Instagram (https://www.instagram.com/originsofinfluence/) and TikTok (https://www.tiktok.com/@dina.fierro) for clips, full-length episodes, BTS and more. Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.

8. 

   22 Jul 2025

   How Meghan Donovan Built a 20-Year Brand as a Creator–Without Ever Chasing Virality

   This week on Origins of Influence, Dina sits down with Meghan Donovan—creator of Wit & Whimsy (https://witwhimsy.com/) and founder, En Route to Rêverie (https://enroutetoreverie.com/). Meghan launched her blog in 2006, becoming one of the earliest voices in what would become the burgeoning influencer economy. Nearly two decades later, she’s built a sustainable, multi-revenue stream business rooted in trust, taste, and thoughtful storytelling. From long-form blog posts and Substack newsletters to high-touch travel planning, Meghan has evolved her business while staying true to herself—and her work resonates all the more because of it. In this conversation, she shares why consistency has mattered more than virality, how prioritizing SEO fundamentally shifted her revenue, and how she draws firm lines around what she shares online (and where). Meghan also breaks down how a flood of DMs during a birthday trip to Paris led to the launch of her boutique travel business, En Route to Rêverie. We discuss: Building long-term influence through consistency, not virality Why she still invests in blogging and newsletters in 2025 How SEO changed the game for affiliate revenue The power of overdelivering on brand partnerships The boundaries that keep her creative and grounded Find Meghan on Substack at The Noteworthy Edit (https://thenoteworthyedit.substack.com) and Passport to Réverie (https://enroutetoreverie.substack.com/?utm_source=global-search) Follow Meghan on Instagram: @meghandono (https://www.instagram.com/meghandono/?hl=en) Recommended by Meghan: @SarahCrawford (https://www.tiktok.com/@sarahgcrawford?lang=en), @BlairEadie (https://www.instagram.com/blaireadiebee/?hl=en), @KrystalBick (https://www.instagram.com/krystal_bick/?hl=en), About Origins of Influence Hosted by longtime fashion and beauty marketer Dina Fierro, Origins of Influence is a limited series exploring the past, present and future of the creator economy through intimate conversations with pioneering influencers, creators and founders. Find show notes and exclusive content on Substack (https://originsofinfluence.substack.com). Subscribe on YouTube (https://www.youtube.com/@originsofinfluencepodcast) and follow Origins of Influence on Instagram (https://www.instagram.com/originsofinfluence/) and TikTok (https://www.tiktok.com/@dina.fierro) for clips, full-length episodes, BTS and more. Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.

9. 

   15 Jul 2025

   Felicia Walker of ThisThatBeauty on Sustainable Influence, Boundaries & Equity in the Creator Economy

   Felicia Walker—digital beauty OG, skincare educator, and founder of Phoebe Skin (https://luxuriouswellniss.com/brand/phoebe-skin/)—joins Origins of Influence to reflect on two decades in the content game. Felicia, found online at ThisThatBeauty (https://thisthatbeauty.com/), launched her blog in the early 2000s and became a trusted voice in beauty, long before the creator economy had a name. In this episode, we talk about the early days of the blogosphere, the highs and lows of life as a longtime content creator, and how Felicia's passion for skincare literacy powers everything from her book and brand to her soon-to-launch podcast. We also unpack the realities of inequity in the creator space—and the power of building community, advocating for yourself, and staying grounded in what really matters. We discuss: The scrappy, unfiltered roots of beauty blogging in the early 2000s Longevity as a creator: how Felicia has evolved across platforms Skin literacy, skincare education, and the story behind Phoebe Skin The creator-to-brand-founder journey—and why she pivoted away from DTC Equity in the influencer economy: what’s changed, and what hasn’t Burnout, boundaries, and advice for the next generation of creators Follow Felicia on Instagram: @thisthatbeauty (https://www.instagram.com/thisthatbeauty) Follow Felicia on TikTok: @thisthatbeauty (https://www.tiktok.com/@thisthatbeauty?lang=en) Discover Your Glow Guide, Felicia’s interactive skincare workbook, here (https://store.bookbaby.com/book/your-glow-guide)! Felicia’s recommended follows: @LaurenNapier (https://www.instagram.com/laurennapier/?hl=en), @tomiandrizzy (https://www.instagram.com/tomiandrizzy/?hl=en) (founder: @blackbeautyclub (https://www.instagram.com/theblackbeautyclub/?hl=en)) About Origins of Influence Hosted by longtime fashion and beauty marketer Dina Fierro, Origins of Influence is a limited series exploring the past, present and future of the creator economy through intimate conversations with pioneering influencers, creators and founders. Find show notes and exclusive content on Substack (https://originsofinfluence.substack.com). Subscribe on YouTube (https://www.youtube.com/@originsofinfluencepodcast) and follow Origins of Influence on Instagram (https://www.instagram.com/originsofinfluence/) and TikTok (https://www.tiktok.com/@dina.fierro) for clips, full-length episodes, BTS and more. Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.

10. 

    8 Jul 2025

    From Paper Fashion to Fine Art: Katie Rodgers on Creativity, Authenticity & Evolving Online

    Artist Katie Rodgers discusses her creative journey from Paper Fashion to fine art, exploring authenticity and evolution in the digital age with Dina Fierro in this interview.

11. 

    1 Jul 2025

    From Tumblr Fame to Digital Multi-Hyphenate: John Jannuzzi on Internet Chaos, Condé Nast & Enduring Creativity

    Creative director John Jannuzzi discusses his early internet fame on Tumblr and reflects on the digital landscape of the late aughts with Dina Fierro in this interview.

12. 

    24 Jun 2025

    How IFB Founder Jennine Jacob Built—and Rebuilt—Her Influence

    Fashion blogging pioneer Jennine Jacob recounts to Dina Fierro her journey building Independent Fashion Bloggers, leaving it behind, and rediscovering creativity through sustainable styling, in this interview episode.

13. 

    17 Jun 2025

    Influence with Integrity: Nicolette Mason on Pride, Creator Brands & Coalition-Building

    Nicolette Mason discusses her pioneering career in fashion, media, and brand-building, reflecting on her journey and the evolution of digital culture in this interview with Dina Fierro.

14. 

    10 Jun 2025

    From Tumblr to Tech: James Nord on Building Influence and Infrastructure

    James Nord, CEO of Fohr, recounts his journey from a Tumblr creator to a tech CEO, discussing the evolution of the creator economy and offering insights for marketers in an interview with Dina Fierro.

15. 

    6 Jun 2025

    Introducing Origins of Influence

    Host Dina Fierro introduces "Origins of Influence," a podcast series that explores the untold stories of the internet’s earliest creators and examines how early online visibility became a launchpad.

Who has been a guest on Origins of Influence

Names identified in recent episode analyses. Showing up to five guests.

• Katie Rodgers
• John Jannuzzi
• Jennine Jacob
• Nicolette Mason
• James Nord

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

23,024

Score snapshot 15 Sept 2025

Apple Podcasts (US)

5.0 / 5

11 ratings

Podcast Authority Score: 61 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

41

Social presence

91

YouTube

72

Engagement

85

Contact Origins of Influence

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.