An original podcast series from the Ohio Society of Association Professionals featuring candid conversations about the latest trends, challenges and success stories shaping the association world.

OSAP Observations
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An original podcast series from the Ohio Society of Association Professionals featuring candid conversations about the latest trends, challenges and success stories shaping the association world.
Language
🇺🇲
Publishing Since
6/17/2024
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Recent Episodes

June 30, 2026
Building Better Member Connections Through Smarter Marketing
In this episode, host Jarrod A. Clabaugh, CAE, welcomes Barb Burgie, owner of Burgie MediaFusion, for a conversation about effective marketing strategies for associations. Barb shares practical advice on identifying the right audience, crafting messages that inspire action, and avoiding the pitfalls of trying to reach everyone at once. She also discusses the importance of member research, balancing AI with human expertise, building authentic relationships through personalized communication, and adapting marketing strategies to changing search and social media behaviors. This episode is sponsored by Kalahari Resorts & Conventions Sandusky. OSAP Observations is produced by Association Briefings.

April 28, 2026
Leadership, ROI, and the Changing Expectations of Membership
In this episode, host Jarrod A. Clabaugh, CAE, sits down with Tom Balzer, CAE, president and CEO of the Ohio Trucking Association, to discuss his journey into the association world and the leadership lessons he’s learned along the way. Tom reflects on how fraternity involvement first introduced him to organized leadership and service, eventually leading to a career in motor carrier and trade associations. The conversation explores how the industry—and the broader association landscape—has evolved over the years, including changes in civil discourse, member engagement, and growing expectations around immediate return on investment. He also shares personal insights on balancing work and life, learning the value of saying no, and finding fulfillment in developing staff and helping boards think strategically about the future. Along the way, Tom makes the case for more “blue ocean” thinking in strategic planning and offers a grounded perspective on AI, viewing it as a valuable tool rather than an imminent threat. This episode is sponsored by Sawmill Creek by Cedar Point Resorts. OSAP Observations is produced by Association Briefings.

March 30, 2026
Unlocking the Voice of Your Association Through Podcasting
In this episode, host Jarrod A. Clabaugh sits down with Colby Horton and Frank Humada with Association Briefings, to explore why podcasting is gaining traction across the association space. At the heart of the conversation is a simple idea: meeting members where they are. As screen fatigue grows, audio offers a more natural, accessible way to engage—turning everyday moments into opportunities for connection. They also discuss how podcasts unlock the depth of an association’s community, surfacing member expertise, stories, and perspectives that often go unheard. Beyond content, the episode highlights podcasting as a strategic tool—helping prospective members understand an organization’s culture while strengthening relationships with current ones. Jarrod shares his perspective on why OSAP launched its podcast, emphasizing the importance of creating space for meaningful conversations and directly addressing member concerns. This episode is sponsored by the OSAP Foundation. OSAP Observations is produced by Association Briefings.
23 total episodes available
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Frequently asked questions
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- What is OSAP Observations?
- How often does this podcast release new episodes?
This podcast updates bi-weekly.
- Where can I listen to this podcast?
This podcast is available on 8 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
No, this podcast does not typically feature guests.
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