OTW

About OTW

Is the side hustle you've been building on nights and weekends ready to become a real business? If you're a creator, blogger, podcaster, or maker with a full-time job and a project you believe in, you're in the right place. Side Hustle Suitcase is about the unglamorous middle — the years between "this is a hobby" and "this pays the mortgage." Your host, Paul Gowder, started PowWows.com in 1996 and spent 25 years working in South Carolina state government while building it into one of the largest Native American cultural platforms online. He's grown email lists, launched digital products, run ad campaigns, sold merchandise, and made most of the mistakes available along the way. Now he brings on other creators and entrepreneurs to break down exactly how they built theirs. Every episode gives you something you can apply this week!

Publisher

Paul Gowder | Online Business Coach for Creators

Category

business · business · education

Language

en

Explicit

No

First episode

19 Jun 2024

Latest episode

22 Sept 2026

Latest episodes

38 episodes in the feed.

1. 

   22 Sept 2026

   3 Hidden Facebook Features You're Probably Skipping

   Three features are sitting right inside your Facebook dashboard, and most people scroll past every one of them. In this episode, I walk through the invite tool that grows your following with one tap a day, the desktop planner that shows you exactly what's working and when, and the most overlooked one of all — Page Assistant, the built-in AI that's already telling you what to do next if you'd just ask it. Ready to jump start you Facebook growth? Join Facebook Unlocked Community - www.paulgowder.com/facebookunlocked

2. 

   15 Sept 2026

   Turn One Post Into a Week of Content

   One text post got someone over 40 comments in a few hours — low effort, high return. In this episode, I break down how to take a post like that and squeeze more out of it: turning it into a quote graphic, a talking-head video, and a reel, then spacing them out to reach the people who missed it the first time. I walk through a real example of mine line by line, plus how to let the best-performing format tell you what to post next. Want to learn more about how to grow your Facebook - join my community!Facebook Unlocked Communitywww.paulgowder.com/facebookunlocked

3. 

   8 Sept 2026

   Text-Only Posts Are Quietly Crushing It on Facebook

   Some of the best-performing Facebook posts right now aren't photos or videos — they're just text. In this episode, I breaks down three real posts (including one of my own that pulled 739 shares), why each one worked, and the exact AI prompts you can use to build your own batch in ten minutes. No camera required. Want to learn more? Visit our new community - Facebook Unlocked. www.paulgowder.com/facebookunlocked

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

17,701,303

Score snapshot 15 Sept 2025

Apple Podcasts (US)

5.0 / 5

1 ratings

Spotify

1.0 / 5

1 ratings

Podcast Authority Score: 39 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

41

Social presence

0

YouTube

93

Engagement

0

Contact OTW

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.