Out of the Box is a podcast focused on the challenges, triumphs, and perspectives of the next generation of marketing leaders - those of us cracking the code where growth and storytelling intersect. We're shining a spotlight on the marketers doing revolutionary work, building businesses through unique approaches, and breaking out of the box.
Out of the Box
Claim This Podcastby ironSource Ltd
5.0(3 reviews)
33 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇺🇸
Podcast Overview
Out of the Box is a podcast focused on the challenges, triumphs, and perspectives of the next generation of marketing leaders - those of us cracking the code where growth and storytelling intersect. We're shining a spotlight on the marketers doing revolutionary work, building businesses through unique approaches, and breaking out of the box.
Language
🇺🇲
Publishing Since
6/25/2020
1 verified contact email on file for Out of the Box
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Recent Episodes
January 27, 2023
How I mastered performance marketing for CTV | Arthur Querou, Vibe
In this episode of Out of the Box, our host Jess Overton, Sr. Director of Sales and Partnerships at ironSource Aura, sits down with Arthur Querou, CEO at Vibe, an all-in-one TV ad platform. They discuss the basics behind what CTV is and how it’s different than regular TV advertising, measuring installs with a short term attribution window, and tips and tricks for perfecting creatives on a high attention channel. Tune in here or read the transcript: https://www.is.com/community/podcasts/out-of-the-box/arthur-querou-vibe-ctv/
January 20, 2023
Optimizing your monetization strategy with cross-team collaboration | Alice Muir, Phiture
In this episode of Out of the Box, our host Jess Overton, Sr. Director of Sales and Partnerships at ironSource Aura, sits down with Alice Muir, Senior Growth Consultant on the Retention Team at Phiture, a Mobile Growth Consultancy. They discuss key guidelines for perfecting the mixed model strategy to reach different audiences, how to ensure all teams plug into the work of monetization, and how to mitigate risks when you begin A/B testing your strategy. Tune in here or read the transcript: https://www.is.com/community/podcasts/out-of-the-box/alice-muir-phiture-monetization-models/
January 13, 2023
240 A/B tests later: Two philosophies for optimizing your subscription app | Sviat Hnizdovskyi, Applica Agency
In this episode of Out of the Box, our host Jess Overton, Sr. Director of Sales and Partnerships at ironSource Aura, sits down with Sviat Hnizdovskyi, Founder at Applica Agency, mobile app growth agency focusing on monetization and activation. They discuss the schools of thought behind subscription models, steps to optimizing your subscription monetization strategy and insights into what does and doesn’t work. Tune in here or read the transcript: https://www.is.com/community/podcasts/out-of-the-box/sviat-hnizdovskyi-applica-subscription/
33 total episodes available
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Frequently asked questions
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- What is Out of the Box?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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