OUTBOUND

About OUTBOUND

Outbound is a weekly podcast illuminating the stories of sales professionals that have taken the path less traveled to build strong relationships that have led to soaring new heights and beautiful vistas. These are the stories of building relationships in sales that have led to great business outcomes.

Publisher

Proofpoint Marketing

Category

business · business

Language

en

Explicit

No

First episode

5 Oct 2023

Latest episode

1 Apr 2024

Latest episodes

22 episodes in the feed.

1. 

   1 Apr 2024

   Ep. 21 Emily Ackerman - Business development is like dating

   In this episode of Outbound, Mike Grimberg interviews Emily Ackerman, a director of business development at Bennett Thrasher, about building relationships and trust with prospects. They discuss being authentic, focusing on people over brands, and using stories to connect. Gain insights into developing an authentic personal brand and tips for business development success. Guest Bios: Emily Ackerman is a director of business development at Bennett Thrasher, an accounting firm based in Dallas, Texas. She has experience in sales roles in radio and accounting. Mike Grimberg is the CEO of Proofpoint Marketing. Main Discussion Points: - The importance of authenticity in sales and treating it like building a personal relationship - Focusing on people's interests and personalities rather than just their brands - Using stories and humor to connect better with prospects - Tailoring outreach to industry preferences and clients - Building a personal brand and niche on platforms like LinkedIn Key Quotes: "I think it is different for every single person. I think it all boils down to life's just too short to work with crappy people." (00:00:51) "People don't remember the tax return or the quality of earnings you did for them a couple years ago. They're going to remember how you made them feel." (00:05:00) "I would tell people, whoever I manage, I am not going to judge you based on your closing ratio in the beginning. I'm going to judge you on your activity." (00:16:12)

2. 

   26 Mar 2024

   Be Authentic - Melissa Wexler : 20

   In this episode of OUTBOUND, host Joseph Lewin welcomes seasoned sales leader Melissa Wexler to discuss the art of building authentic relationships with ideal customers for business development. With over a decade of leadership experience and a unique journey from attorney to sales expert, Melissa shares invaluable insights into leveraging skills such as negotiation, reading people, and asking the right questions to excel in sales. Melissa and Joseph discuss the significance of caring authentically, knowledge sharing, and finding passion in your industry to cultivate meaningful connections. They explore practical steps for sales professionals to engage with their clients beyond the product, understand their pains, and tailor messaging to address personal and business objectives. Tune in to discover how authenticity, curiosity, and a genuine interest in your client's industry can transform your sales approach and lead to long-term success. Whether you're a seasoned salesperson or new to the field, this episode is packed with actionable advice to help you build deeper, more authentic relationships for business development. In this episode of OUTBOUND, host Joseph Lewin welcomes seasoned sales leader Melissa Wexler to discuss the art of building authentic relationships with ideal customers for business development. With over a decade of leadership experience and a unique journey from attorney to sales expert, Melissa shares invaluable insights into leveraging skills such as negotiation, reading people, and asking the right questions to excel in sales. Melissa and Joseph discuss the significance of caring authentically, knowledge sharing, and finding passion in your industry to cultivate meaningful connections. They explore practical steps for sales professionals to engage with their clients beyond the product, understand their pains, and tailor messaging to address personal and business objectives. Tune in to discover how authenticity, curiosity, and a genuine interest in your client's industry can transform your sales approach and lead to long-term success. Whether you're a seasoned salesperson or new to the field, this episode is packed with actionable advice to help you build deeper, more authentic relationships for business development.

3. 

   19 Mar 2024

   Ep. 19 Bob Burg - Make it about them

   In this episode of Outbound, host Joseph Lewin interviews Bob Burg, author of The Go-Giver and keynote speaker, about his approach to building relationships and providing value to ideal customers through a giving mindset. Main discussion points: - The importance of focusing on serving others and discovering their needs in order to build trust and likability (00:01:07) - How constantly providing value to others is the most financially profitable way to conduct business (00:01:29) - An example of Bob asking thoughtful questions to uncover a prospect's needs even when they initially said they weren't interested (00:06:03) - The importance of uncovering problems prospects may not even realize they have in order to provide solutions (00:11:45) - Practical ways to add value such as making connections, providing advice and resources, and listening (00:13:24) - Why sales conversations are more effective than "pitching" (00:14:57) - How to transition from providing free value to paid consulting (00:17:58) Guest Bio: Bob Burg is a sought-after speaker and author on the topics of sales, relationship building, and influence. He is the co-author of The Go-Giver, a bestselling book on business success. Bob is excited to be hosting an upcoming live event called SalesWise Live 2024 with fellow author Jeff West and marketing strategist Kim Angeli. Key Quotes: "When you can move your focus off yourself and place it on helping that other person solve or overcome their problems and challenges, you can make it not about you, but about moving them closer to happiness." (00:02:15) "Value is always in the eyes of the beholder. It's not what we believe is of value to them or what we think they should think is of value to them. It's what they believe is." (00:14:10)

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Spotify

5.0 / 5

1 ratings

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Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.