Quick, candid interviews with North American outdoor manufacturers who’ve made the “big pivot” and retooled their facilities to make PPE and other needed supplies in the battle against coronavirus. Season 1 was focused on outdoor recreation advocates and policy makers about their local scene, their local structure and their local plans that feature the outdoor recreation economy.
04.21.20 Emily White & Bryan Wolf (Roads Rivers & Trails) focus on community to work through pandemic challenges
Roads Rivers Trails is a leading edge specialty outdoor shop in Milford, Ohio, whose commitment to community is carrying them through the pandemic shutdown. RRT is both supporting their business neighbors (by helping found a community hub at milford-strong.com) as well as engaging current and NEW customers through lighthearted social media engagements like virtual happy hours, trivia nights, zoom presentations and even a date night. “The lasting relationships we are building through this has been amazing. Any relief we can be that reminds you of favorite moments … that’s really what we’re trying to do.”
https://www.roadsriversandtrails.com/
#Smallwins
#indieretail
18 Apr 2020
04.17.20 Stuart Levine of Ramsey Outdoors finds small retail win in 'being discovered' by national e-commerce audience
Ramsey Outdoors is a 67-year old outdoor store with two storefronts in New Jersey, a refreshingly outdoorsy location amidst one of the nation’s larger urban areas. Despite the stores being closed for normal walk-in business, Stuart Levine and his team have bolstered their e-commerce abilities with the addition of live chat and expert advice. As his stores began to reach out more online, Levine has noted a distinct traffic bump not just in usual local customers but also in people from throughout the country who are embracing the idea of “If you can’t shop local, shop small”. “People just want to help out,” says Levine. “Obviously, we’re getting more from the northeast, but we are definitely getting sales from the rest of the country.”
https://ramseyoutdoor.com/
#Smallwins
#indieretail
16 Apr 2020
04.16.20 Bill Bartee of Jesse Brown's Outdoors (NC) talks about some 'small wins' in specialty retail's new normal
Jesse Brown’s Outdoors, an independent specialty outdoor retailer in Charlotte, NC, is officially closed. But to stay busy, stay connected and stay relevant during this pandemic spring, the store’s owners have honed in on a new tactic, Facebook Live daily sales. Scheduled three times a day (11 am, 1 pm, 3 pm), the sales are not only showing the store's personality as well as the personality of their product … They’re also creating revenue. The new tactic is a true learning experience, but a positive one. "We have called this ‘falling forward’,” said Bill Bartee of Jesse Brown’s. “It is by no means a normal work day or a normal work week, but it’s something. And we’ve had successful days.”
This the first podcast in a series of interviews with specialty outdoor retailers about some small successes they’re having in the midst of great challenges presented by the coronavirus pandemic. #BigPivot #SmallWins #GrassrootsOutdoorAlliance
https://jessebrowns.com/
https://www.facebook.com/JesseBrownsCLT/
LINK: all episodes, Outdoor States podcast
Theme music by Chicky Stoltz
This the first podcast in a series of specialty retailer interviews about some of the small successes they’re having in the midst of the coronavirus pandemic. #BigPivot #SmallWins #GrassrootsOutdoorAlliance
https://jessebrowns.com/
https://www.facebook.com/JesseBrownsCLT/
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