

- 11
- Episodes
- 6
- Ratings
- Weekly
- Cadence
- 2025
- First episode
About Outearn The Men
"We aren't asking for a seat, we are buying the table." Out Earn The Men is the unapologetic podcast for women who want to earn more—with less drama and zero permission slips. Hosted by Kristina Social—data-driven entrepreneur, creator, and growth strategist—each episode gives female breadwinners, founders, and ambitious moms playbooks to increase income, protect capacity, and build real wealth without becoming someone they're not. You'll hear: * Pricing, offer, and negotiation strategy (at home and at work) * High-ROI marketing that actually converts new buyers * Systems and leverage to buy back time (hello, 5 extra hours/week) * Boundaries, leadership, and decision-making under pressure * Money mindset, feminine power, and sustainable wealth building If you're done with vague advice, "girlboss" fluff, or playing small to keep the peace, this is your room. We create demand, negotiate differently, and move money—on purpose. Subscribe for weekly episodes, tactical show notes, and guest experts who've built real businesses and real bank accounts. Out Earn The Men is where ambitious women own the table—and the equity. Follow us on Instagram → @Outearnthemen, https://www.instagram.com/outearnthemen/
- Publisher
- Kristina Gandre
- Category
- business · business
- Language
- en
- Explicit
- No
- First episode
- 11 Nov 2025
- Latest episode
- 17 Sept 2026
Latest episodes
11 episodes in the feed.

17 Sept 2026
The $62 Million Lesson I Couldn't Stop Thinking About
There are decisions you can make today that look almost insignificant — and become almost absurdly valuable if you give them enough time. That's true with money. It's true with skills. It's true with trust. And it is absolutely true with the audience you're building around your business. In this episode, we're talking about the kind of long game that actually changes your life: why time itself is one of your most valuable business inputs, why the biggest results often come from decisions that looked very small when you made them, and why waiting until you desperately need the result can cost you far more than you realize. You'll hear why a launch can generate $200K without creating $200K worth of demand during launch week, how trust compounds long before someone buys, why a person who has spent real time in your world can become exponentially more valuable than someone encountering you cold, and why building an audience gives women something much bigger than followers: distribution, leverage, options, and the ability to create demand around their own expertise. We're also talking about self-trust — the ability to make a smart move before you have perfect proof — and the trap thoughtful, long-game women can fall into when "I have time" quietly becomes permission to wait. Because the long game does not mean later. It means knowing which things need time to compound and starting them now. And if one of the things you know your future business is going to need is a bigger audience of the right people, I'm teaching my free live Instagram Growth That Pays Masterclass. I'll show you how to grow an Instagram that attracts the right people, builds trust, creates demand, and actually pays you back. You can register here.

10 Sept 2026
A "Perfect" Instagram Doesn't Pay You. This Does.
What if your Instagram does not need more effort — it needs a better diagnosis? If you are posting, showing up, trying to be consistent, testing hooks, watching what is working for everyone else, and still wondering why Instagram is not turning into buyers, revenue, demand, or real opportunities, this episode is for you. And if you already know you want to go deeper, Kristina is teaching her free live masterclass, Instagram Growth That Pays, on September 22nd and 23rd. She only teaches this free live masterclass twice a year, and this version is fully updated for what is working right now on Instagram, in buyer behavior, and inside accounts that are actually building audiences that sell. Save your free seat here. Because doing more is not always the strategy. Sometimes "more" just keeps you on the hamster wheel: more content, more trends, more pressure, more time on the app… without more return. In this episode of Out Earn the Men, Kristina breaks down why you do not need a perfect Instagram. You need an Instagram that pays you back. You will learn how to stop measuring your content by how hard you are working and start asking the questions that actually matter: Is this attracting the right people? Is this building trust around what you sell? Is this creating demand for your offer? Is this giving you useful data — or just keeping you busy? Kristina also walks through the four places Instagram usually stops paying you back: attention, audience, trust, and offer-content fit, so you can look at your own content and finally see where the breakdown is. Because the goal is not to become an influencer. The goal is not to spend more of your life creating content. The goal is to build an audience of buyers — people who understand why your work matters before you ever make the offer. If Instagram feels like it is asking for more and more from you without giving enough back, this episode will help you see what actually matters, what does not, and where to focus next. Want to take this deeper? Join Kristina for Instagram Growth That Pays, her free live masterclass happening September 22nd and 23rd. She only teaches it twice a year, and this one is updated with what is working now — not outdated Instagram advice, not "post more," and not influencer tactics. You will learn how to grow an Instagram that pays you back in time, revenue, and opportunity by building an audience of people who actually need what you have to offer. Save your free seat here.

3 Sept 2026
The Audience Question Nobody Asks — Until They've Grown the Wrong One
I was stuck under 2,000 followers, making almost nothing, when I paid a business coach $1,000 — on a credit card my husband didn't know about — for one hour of his time. I told him I was bad at sales. I told him nobody liked me. I told him I'd read every book on likability there was. He didn't say any of that was true. He asked me for numbers. Then he said one sentence that changed the entire trajectory of my business — and it had nothing to do with my offer, my pricing, or my personality. That sentence is why I went from 2,000 followers to 90,000 in nine months. It's why I went from zero to 200,000 in 65 days. It's why I got a $62K launch off an audience I built from scratch, twice. And it's the reason most people who feel invisible online are solving the wrong problem entirely. 100,000 followers is cute. 100,000 of the RIGHT people is a different business. Different pricing. Different launches. The room full before you ever send the invitation. This episode is that sentence, unpacked — what it actually means to build an audience of buyers instead of an audience that claps, why "the content performed" is the wrong question to be asking, and the audit I run on my own content every time growth stops feeling like progress. I only teach this in full twice a year. My free Instagram Growth That Pays Masterclass is open now — register here: Save my seat → Come hang out with me on Instagram: instagram.com/kristina.social

5 Aug 2026
The $20 Membership I Said No To Creating (And the Price I Paid for It)
"Sometimes the right thing and the hardest thing are the same." I haven't been able to stop thinking about that lyric — because that's exactly where I am right now. This is not a polished recap from a woman who already knows how the story ends. This is real time. I'm inside the build, and today I'm taking you behind the scenes of three hard decisions I'm making right now on the way to a million dollars in the next 12 months — the ones that don't look sexy from the outside, the ones that won't create fast revenue, and the ones every part of my nervous system wants to argue with. Inside this episode: Hard decision #1: I know exactly what to do to blow up my Instagram right now — and I'm deliberately not doing it. Because the question is not can this grow? The question is what does this growth build? Hard decision #2: The scalable offer everyone keeps asking me for (yes, including the $20-a-month membership comment) — and why I'm not building it. Your content trains the market for the business you are willing to build. Hard decision #3: Standards. What happened when I finally hired a podcast editor, why the edits weren't up to the standard of this show, and the difference between being the bottleneck and being the only person currently protecting the thing that makes your work valuable. The honest part: what it does to your head when choosing alignment over speed makes it look like you're losing your edge — including the month I didn't hit my number. The one question that tells you whether the hard thing is the right thing: what is this decision protecting? And underneath all of it: my girls, the school pickups, the lasts I refuse to miss — because I am not trying to make a million dollars by building a business that costs me the life I wanted the money to live in the first place. Come hang out with me on Instagram: instagram.com/kristina.social (https://instagram.com/kristina.social)

30 Jul 2026
Rebuild Your Instagram Into a Business Asset (in 8 weeks)
Your Instagram isn't underperforming because you're not posting enough. It's underperforming because it's disconnected from the business you're actually building. I've been doing something behind the scenes — for myself and for my clients — that I genuinely believe can change what your next season, your next launch, and your next year look like. I'm calling it the 8-Week Instagram Advantage, and in this episode I'm walking you through exactly how I'd build it: for me, for a client, or for you. This is not about making your Instagram prettier. This is not about posting more for the sake of posting more. This is about turning the place where you've been pasting posts into an actual, unstoppable advantage — a business advantage, a demand advantage, a positioning advantage. A holy-ish, people finally understand why I'm the one advantage. Inside this episode: Why I never start with content — I start with the business (and why this is the first place people get it wrong) The research phase: how I find the gap between how good you are and how clearly your page communicates it — because that gap is where the money is hiding What actually happens on the first strategy call: turning the page from posting into positioning Why the strategy document is the map, but the advantage gets built when the map starts changing what you do The real results — yes, my views 3x'd in eight weeks — but the deeper result: becoming impossible to ignore and harder to copy Why, in the age of AI, your originality, your thinking, and your positioning are your moat Plus your action item: look at your Instagram like a buyer — not like the founder who knows all the context — and ask whether your page makes it obvious why your work matters. Ready for me to get inside your Instagram, your content, your positioning, and your offers? I work with a very limited number of people each month inside the 8-Week Instagram Advantage. Click here for info & to apply. Come hang out with me on Instagram: instagram.com/kristina.social (https://instagram.com/kristina.social)

16 Jul 2026
Offer Content Fit: How Your Content Pays You Forever
Most content has a lifespan of about 48 hours. You post, it performs or it doesn't, and then it's gone — and you're back on the treadmill making the next thing. This episode is about the skill that breaks that cycle: content that pays you forever, not just the week you posted it. I'm calling it offer content fit, and I don't hear a single person talking about it this way. Here's what I know: I made seven figures before I ever had a real funnel. Not because of hooks, not because of trends, not because I posted more — because of what I'm breaking down in this episode. It's the reason clients with hundreds of thousands of followers pay me year after year. And it's the exact process I'm running on my own business right now as I build toward the million. Inside: why a funnel without this skill is just a very organized way not to make money, the five steps I'm walking through in real time, what my client Lindsay said after her biggest launch ever (hint: the money wasn't the best part), and the question that tells you whether your content is building buyers or just collecting likes. If your content performs but your revenue doesn't match — this is the one. Bring a notebook. Find me on Instagram: www.instagram.com/kristina.social Read Letters to Future Me on Substack: https://standoutandsell.substack.com/ Work With Me: https://kristinasocial.com/work-together

9 Jul 2026
Your Audience Can't Buy the Brilliance They Can't See
There is a quiet mistake costing brilliant founders real money, and almost nobody talks about it — because it doesn't look like a mistake. It looks like humility. Here's the uncomfortable truth: someone less qualified than you is winning your clients right now. Not because they're better. Because they're clearer. And the person who needed YOU never even realized you existed. Day two of the million dollar year, and I'm walking you through the exact process I just went through to fix this in my own business — the real one, whiteboard and all. Mapping angles, positioning, making brilliance visible is literally my superpower, the thing I do for clients all day, and it STILL took me five hours. I'll tell you what came out of it: 18 of something (not content ideas — something more valuable), one decision my coach helped me make that changed how I see my entire offer ecosystem, and the question I asked instead of "what should I post?" that started the whole thing. If you've ever thought "people already know this about me" or "I don't want to sound arrogant" — this episode is going to sting a little. Good. 📲 DM me your best angle on Instagram — I want to see what you come up with: @kristina.social 🌐 kristinasocial.com (https://kristinasocial.com)

8 Jul 2026
The 4 Things I'm Betting On to Make $1M This Year
I haven't told anyone this yet. Not my audience, not publicly, not anywhere. So here it is: I'm making a million dollars in the next 12 months, and I'm documenting every single piece of it — the offers, the numbers, the failures, the messy in-between — in real time. Not a recap after I've already won. The actual thing, as it happens. Here's what makes this uncomfortable: I've already built a million dollar business. So why has this number eluded me for two and a half years? And why am I convinced the way everyone tells you to scale is exactly what I'm not going to do? In this first episode I'm laying down the four bets I'm making this year. One of them I resisted for years. One of them is embarrassing to admit out loud, because it's literally what I coach other people on. And one of them might involve a horse. If there's a number sitting in the back of your mind — the one that feels delusional and wildly possible at the same time — this series is for you too. Because I said we on purpose.

11 Nov 2025
Threats, unhinged comments, and why earning more is the answer
When 31 million people watched my reel, the internet had opinions—some loud, some unhinged, some threatening. This is the origin story of Out Earn The Men: how public backlash clarified my mission, why "playing nice" never changed anything, and why earning more—on purpose—is the most practical path to freedom, safety, and options. I'm sharing the raw, behind-the-scenes story of what it cost to get here, what this show will give you every week, and a blueprint for moving money and power without losing yourself. We talk about: The cost of going viral: what actually happens when millions watch you—and why the backlash can be the best data you'll ever get. Threats, noise, and nervous system: how I processed the unhinged comments without self-silencing or burning down my life. The thesis: why earning more is not vanity—it's agency: options, exits, childcare, legal help, healthcare, time. Power > performance: why negotiating differently and creating demand beats "being liked" every time. What to expect from this podcast: weekly, clear, zero-fluff playbooks—pricing, offers, audience growth that converts, systems that buy back hours, scripts, and 7-day action plans you can run now. Disclaimer This episode discusses online harassment and threats.

11 Nov 2025
F*ck "Should"
Your 15-minute reset to stop performing and start choosing. We open in the present—nervous-system regulation, intentional rest, a simple choice that reclaims Monday—and then turn the lens on you. In this short, cinematic talk, you'll identify the "shoulds" running your calendar, feel where they live in your body, and replace them with want-driven choices that create more time, energy, and agency. You'll get a 60–90 second guided exercise, two vivid scenes that spark reflection (not performance), and a grounded look at why letting go of "should" matters for women's wealth, motherhood, and modeling possibility. Walk away with clear prompts, language to use this week, and permission to design mornings, boundaries, and goals that actually fit your life.

11 Nov 2025
Wealth Shame & Why Women Paying Changes Everything
This one goes there. Business coach Lacey Sites joins me to talk about the conversations most coaches avoid—like telling a client she needs therapy, not coaching…or helping a "successful" client shut down a business she hates. We get radically honest about what it actually takes for women to scale: seasons of sprint vs. sanity, outsourcing the home before the business, division of labor with high-powered partners, and why love is not self-sacrifice. We cover: Therapy vs. coaching: how to know which one you need—and when to say it out loud Golden handcuffs & permission to quit: closing what "works" but kills you The mental load & marriage math: why a house manager might beat your next hire Seasonality: building in the cracks with little kids—and why it can't be forever Over-responsibility, worth, and the "good girl" script you're done performing Wealth without apology: first-class backlash, nanny hate, and owning your power Why more money in women's hands changes policy, families, and the future If you've ever thought, "I'm supposed to want this," while quietly drowning, this episode hands you language, frameworks, and micro-moves to take back your time, needs, and next chapter. Listen in, then ask yourself: What's the one obligation I'm releasing this week—and the one support I'm adding back?
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