Outfoxed

About Outfoxed

The GTM podcast for founders, marketers, and builders wanting the truth about growth, not the gloss.

Publisher

hunter.io

Category

business · business

Language

en

Explicit

No

First episode

23 Sept 2025

Latest episode

13 Oct 2026

Latest episodes

17 episodes in the feed.

1. 

   13 Oct 2026

   Paul David-How to stay human in the face of AI

   The latest episode of the Outfoxed podcast by Hunter.io features Paul David, co-founder and CEO of Literal Humans. Paul shares why he believes B2B buying is more emotional and more human than B2C and how that belief shapes everything from client qualification to email outreach. He explains why founders treat marketing like a vending machine, how AI is raising the competence floor for everyone while making taste and judgment the real differentiators, and why his longest-serving client told him point blank that Claude can execute most of his remit but chose to stay because loyalty will pay off. This episode is for agency founders trying to stand out in a crowded market, marketers rethinking what scale actually means, and anyone who suspects that the profession has done too much damage to its own credibility with snake oil and waste — with honest perspective from someone who came to marketing from a decade in public education. Podcast Episode Highlights: Why he targets 50 people to land 5 great meetings, and why that's the right definition of scale) How unreasonable hospitality and knowing your client's kids' names keeps clients for five-plus years in a space where retention is rare The vending machine trap: why founders come in demanding tactics instead of trusting the process Why AI is forcing convergence between creative and performance agencies, and what that means for talent About Paul David: Paul David is the co-founder and CEO of Literal Humans, a London-based digital marketing agency that has helped brands like Wise, Oura, Chipper Cash, and OysterGro. The agency is a certified B Corp running on a four-day workweek and has retained clients since 2021 — which is rare longevity in the agency space. Before launching Literal Humans during the pandemic, Paul spent a decade in New York City public education as a teacher, school leader, and designer of new public high schools. He earned a Doctorate in Education Leadership from Harvard. He also hosts the Tech Can't Save Us podcast. Learn more about Paul David via: https://www.literalhumans.com/ (https://www.literalhumans.com/) https://www.linkedin.com/in/pauldavid/ (https://www.linkedin.com/in/pauldavid/) Credits: Podcast theme music by Transistor.fm.

2. 

   15 Sept 2026

   Jonathan Del Gatto "How to re-wire your sales approach"

   The latest episode of the Outfoxed podcast by Hunter.io features Jonathan Del Gatto, founder of Brighter and Director's Cut. Jonathan shares why he only targets about 10 prospects at any given time despite a 25-year career making ads for brands like Nike, Budweiser, and Microsoft, how connected TV is making targeted video advertising accessible to brands that never could have afforded traditional TV, and why audiences returning to free streaming means we're going full circle — except now the ads are actually targeted. He also breaks down why most cold emails fail because they sacrifice quality for scale, and why the most valuable thing you can send a prospect is real thinking, not a template. This episode is for anyone trying to stand out in outreach, founders thinking about video advertising for the first time, and creative professionals who know they need to sell but struggle to talk about what they do, with an honest perspective from someone whose work has been recognized at Cannes, the Effies, and the Clios. Podcast Episode Highlights: Why he spends six times more effort on research than on sending, and only prospects about 10 people at a time How connected TV platforms are letting smaller brands run targeted ads that used to require massive budgets His brand sweet spot: too big for DIY, not yet ready for a big agency A live teardown of real cold emails and why effort and specificity matter more than volume About Jonathan Del Gatto: Jonathan Del Gatto is the founder of Brighter, a production company built to challenge the inefficiencies of traditional advertising production, and Director's Cut, a coaching community where he helps video professionals move from freelancer to founder. Over a 25-year career as an editor, director, and producer, he built two multimillion-dollar companies and created work for brands including Budweiser, Nike, and Microsoft, earning recognition at Cannes, the Effies, and the Clios. His work is part of the permanent collection at the Museum of Modern Art. Learn more about Jonathan Del Gatto via: https://www.abrightercompany.com/ (https://www.abrightercompany.com/) https://www.directorscut.studio/ (https://www.directorscut.studio/) Credits: Podcast theme music by Transistor.fm.

3. 

   11 Aug 2026

   Amber Gaige - "People don't know what they don't know with marketing"

   The latest episode of the Outfoxed podcast by Hunter.io features Amber Gaige, founder and chief marketing advisor of Far Beyond Marketing. Amber shares how she went from growing up in her family's plumbing business to building and selling her first marketing company to private equity, then relaunching a new firm so she could stay home with her son while still serving entrepreneurs. She explains why clarity of message is the first thing she has to fix with nearly every client, how the StoryBrand seven-part framework became the foundation of her agency's approach, and why face-to-face meetings are commanding a premium after years of everyone defaulting to Zoom. This episode is packed with practical advice for entrepreneurs figuring out where to spend their first marketing dollars, agency founders learning how to scale beyond themselves, and anyone trying to cut through the noise in a world where strategic plans beat random acts of marketing every time. Podcast Episode Highlights: Why operational goals should drive marketing budgets — not the other way around How she helps franchise brands navigate the tension between franchisor control and local marketing needs Why she tells early-stage entrepreneurs to hold off on the ICP exercise and just sell until they have consistent revenue The case for hiring a business coach before you think you can afford one Why the entrepreneurs who succeed are the ones willing to delegate their lesser strengths About Amber Gaige: Amber Gaige is the founder and chief marketing advisor of Far Beyond Marketing, a Dallas-based marketing firm that serves entrepreneurs across the US with strategy, messaging, and marketing systems. She is one of only 700 certified StoryBrand Guides globally and the author of "The Far Beyond Marketing Guidebook: How to Stop Being Duped by Ineffective Marketing." Her team of 14 currently serves between 75 and 100 clients. A third-generation entrepreneur, Amber grew up in her family's home services businesses, built and sold her first marketing company to private equity in 2018, and relaunched her consultancy to stay closer to home and her son. She is based in McKinney, Texas. Learn more about Amber Gaige via: https://www.farbeyondmarketing.com/ (https://www.farbeyondmarketing.com/) https://www.linkedin.com/in/ambergaige/ (https://www.linkedin.com/in/ambergaige/) Credits: Podcast theme music by Transistor.fm.

4. 

   15 Jul 2026

   Matt Lauro - "Double down on the customers you value"

   The latest episode of the Outfoxed podcast by Hunter.io features Matt Lauro, founder of Fractional CRO. Matt shares how he transitioned from leading global marketing teams at companies like KellyOCG and Adecco to building his own fractional CRO practice, why he strips clients back to one or two core channels before adding complexity, and how face-to-face and offline outreach is becoming a serious differentiator as digital engagement rates decline. He breaks down why most founders struggle to narrow their ICP, how customer focus groups reveal positioning gaps that internal teams miss, and why the hardest part of any engagement is change management, not strategy. This episode is for founders who've hit a growth plateau, fractional executives figuring out how to go to market, and anyone trying to move from hustle-driven revenue to something repeatable — with practical advice on channel strategy, ICP discipline, and building trust as an outsider coming into someone else's business. Podcast Episode Highlights: Why stripping back to one or two strong channels beats spreading budget across a dozen you can't measure How offline and in-person outreach is cutting through as digital channels get noisier The ICP trap: why identifying your ideal customer is easy but filtering everything through it is hard Why he meets every stakeholder before making recommendations — and how being an outsider gets more honest customer feedback How the Fractional CRO Collective is built around operators who do strategy and execution, not just advice About Matt Lauro: Matt Lauro is the founder of Fractional CRO, a consultancy that helps staffing firms and B2B service companies build predictable revenue engines. He has over 20 years of experience in global sales and marketing, including senior roles at KellyOCG, Pontoon Solutions, and the Adecco Group, where he led teams across strategy, brand, demand generation, and sales enablement. Having launched Fractional CRO as a side practice before going full-time in 2025, Matt is based in Charlotte, North Carolina. Learn more about Matt Lauro via: https://www.fractionalcro.org/ (https://www.fractionalcro.org/) https://www.linkedin.com/in/mattlauro/ (https://www.linkedin.com/in/mattlauro/) Credits: Podcast theme music by Transistor.fm.

5. 

   15 Jun 2026

   Matthew Kay - " How to rethink list building"

   The latest episode of the Outfoxed podcast by Hunter.io features Matthew Kay, founder of Colman Rose, a B2B growth consultancy. Matthew shares how he built a business around performance-based contracts, where a portion of the fee is tied to pre-agreed KPIs, with rebates for misses and bonuses for exceeding targets. He explains why he focuses on companies with 10 to 100 employees, how six roundtable events generated over $250K in contract value from under $8K in spend, and why most outbound fails when it skips the value step and jumps straight to the ask. This episode delivers practical advice for consultants, agency founders, and B2B marketers trying to stand out in a crowded services market — with a clear framework for leading with value, timing your ask, and structuring pricing that aligns incentives with client outcomes. Podcast Episode Highlights: Why less than 6% of marketing agencies offer performance-based contracts, and how his model works in practice How to use the 95:5 rule to stay top of mind until prospects are ready to buy The one question that gets a reply almost every time and recently opened a deal within six weeks Why roundtables and private events outperform webinars for high-value contracts His approach to warming up outbound through mutual connections About Matthew Kay: Matthew Kay is the founder of Colman Rose, a B2B growth consultancy that works with SaaS and professional services companies through performance-based contracts. He’s spent nearly 15 years in digital marketing and sales, starting with brands like Costa, PwC, and AXA before focusing on scaling B2B companies across the HubSpot ecosystem. He launched Colman Rose in late 2023 with no clients, landed his first within two weeks through outbound outreach, and has grown the team to four. He’s based in Milton Keynes, England. Learn more about Matthew Kay via: https://www.colmanrose.com/ (https://www.colmanrose.com/) https://www.linkedin.com/in/matthewkay/ (https://www.linkedin.com/in/matthewkay/) Credits: Podcast theme music by Transistor.fm.

6. 

   19 May 2026

   Michelle Brammer - "Find more of your best customers and watch conversion rates increase"

   The twelfth episode of the Outfoxed podcast by Hunter.io features Michelle Brammer, Director of Growth Marketing at Lingo. Michelle shares how she ran an ICP analysis as the only marketer on the team and discovered that it wasn’t big-name clients driving Lingo’s most repeatable growth, but rather a healthy segment of low-LTV small businesses. She breaks down the challenges of serving highly regulated industries, how she used Lingo's own product usage data to identify two distinct buyer groups that no third-party intent signal would have surfaced, and why she's only ever purchased from one cold email in 20+ years of marketing. This episode is a tactical playbook for solo marketers, growth leads at early-stage companies, and anyone trying to find their niche in a crowded market — with real examples of how product data, segmentation discipline, and hyper-personalization beat volume every time. Podcast Episode Highlights: Why your ICP analysis should focus on repeatable opportunity, not necessarily top-revenue accounts or big logos How cannabis brands' state-by-state regulatory complexity created a product need that 300+ competitors missed The product usage signals that revealed two buyer groups already accessing Lingo without being customers Why she hyper-personalizes to small lists instead of scaling volume — and the one cold email that actually converted her Her two-year tech stack audit cycle and why contract timing, budget retention, and failure points all drive it About Michelle Brammer: Michelle Brammer is the Director of Growth Marketing and first marketer at Lingo, a digital asset management and brand guidelines platform born out of the Noun Project. She built the marketing department from scratch, ran the company's first ICP analysis, and identified the cannabis vertical as Lingo's primary growth segment. She has over 20 years of experience in SaaS marketing, with previous roles at GaggleAMP and Anura.io spanning demand generation, content marketing, and marketing operations. Learn more about Michelle Brammer via: https://www.lingoapp.com/ (https://www.lingoapp.com/) https://www.linkedin.com/in/michellebrammer/ (https://www.linkedin.com/in/michellebrammer/) Credits: Podcast theme music by Transistor.fm.

7. 

   23 Apr 2026

   Kodi McKinney - "Prove you're human and show humor in your email"

   The eleventh episode of the Outfoxed podcast by Hunter.io features Kodi McKinney, founder of Me In The Club. Kodi shares why the marketing lessons he learned promoting records at college radio stations apply directly to B2B outreach, how founders and musicians make identical mistakes when trying to grow past their referral networks, and why he believes most people are stuck on one or two channels when they need to be visible across seven. He breaks down what separates cold outreach that gets marked as spam from the kind that starts real conversations — and why the answer has almost nothing to do with the tools you use. This episode is packed with practical insight for founders transitioning away from founder-led sales, growth marketers looking for fresh perspective, and anyone who suspects that the human side of outreach is getting lost in the rush to automate everything. Podcast Episode Highlights: Why the "Rule of Seven" still defines how modern buyers make decisions The layered communication hierarchy from face-to-face down to email and why each step adds resistance Why managing a CEO's patience is half the job of any fractional CMO His rule for marking cold emails as spam and what it reveals about most outreach today About Kodi McKinney: Kodi McKinney is the founder of Me In The Club, a growth marketing consultancy serving both creative businesses and tech companies. He has worked with thousands of artists and companies across 30+ countries, co-owned a NYC-based music marketing agency for nine years, and has spoken on marketing at conferences across three continents. His background spans radio promotion, journalism, music management, and fractional CMO work for startups and corporations alike. He is based in New York City. Learn more about Kodi McKinney via: https://www.meintheclub.com/ (https://www.meintheclub.com/) https://www.theclublist.net/ (https://www.theclublist.net/) Credits: Podcast theme music by Transistor.fm.

8. 

   6 Apr 2026

   Emmet Gibney - "Figure out if you've built something people want"

   The latest episode of the Outfoxed podcast by Hunter.io features Emmet Gibney, CEO of Rewardful. Emmet shares how he navigated the transition from indie-hacker pricing to enterprise customers, why PLG companies inevitably hit a tension point where they have to decide if they're self-serve or sales-led, and how Rewardful's single biggest customer is worth 1,400 entry-level accounts. He explains why the first 100 customers should come from daily conversations with your ICP rather than scalable channels, and why building a "repeatable case study" is the clearest signal of product-market fit. This episode delivers practical lessons for SaaS founders, product-led growth operators, and anyone navigating the shift from small-customer base to enterprise sales — with honest takes on what works, what doesn't, and why your tech stack is probably not what’s holding you back. Podcast Episode Highlights: Why PLG companies can't stay 50/50 with sales-led growth How Rewardful uses its own product as an attribution hack for paid ad channels Why enterprise buyers are psychologically averse to low price points The case for keeping your go-to-market tech stack lightweight instead of chasing tools How AI-generated content from B2C will reshape B2B marketing on YouTube and LinkedIn About Emmet Gibney: Emmet Gibney is the CEO of Rewardful, a SaaS platform for affiliate and referral programs, owned by SaaS Group. He joined the company after volunteering for support during COVID, moved into a marketing and product role post-acquisition, and pitched the board to let him take the CEO seat when the original founders departed — earning the title permanently in mid-2023. Before Rewardful, Emmet co-founded a healthcare software startup, ran a media production company, and worked across product and marketing roles. He is based in Dublin, Ireland. Learn more about Emmet Gibney via: https://www.rewardful.com/ (https://www.rewardful.com/) https://www.linkedin.com/in/emmetgibney/ (https://www.linkedin.com/in/emmetgibney/) Credits: Podcast theme music by Transistor.fm.

9. 

   24 Mar 2026

   Rahul Jain - "How to influence buying in the age of AI"

   The ninth episode of the Outfoxed podcast by Hunter.io features Rahul Jain, CEO and co-founder of Noble. Rahul shares how he pivoted from word-of-mouth recommendation software to paid placement for AI search, scaling from zero to over half a million dollars in ARR in two months. He explains why 88% of links that appeared on Google's first page no longer get cited by LLMs, how he productized link building to get brands mentioned in the sources ChatGPT and Google AI Overviews actually cite, and why focusing on doing one thing exceptionally well became their competitive advantage in a market already seeing competitors shut down. This episode delivers strategic insights for founders navigating market pivots, go-to-market leaders adapting to AI-driven buying behavior, and anyone building in emerging categories — packed with honest metrics, tactical approaches, and hard-won lessons from someone who's built companies in both hardware and software. Podcast Episode Highlights: • Why getting mentioned in cited sources guarantees visibility more than traditional SEO tactics • How Rahul leveraged existing customer relationships to validate and launch a completely different product • The accidental growth loop where publisher outreach converts into new customer leads • Why vulnerability with your team builds stronger connections than projecting fearless leadership • His interview technique for testing candidate grit: assignments that reveal effort level over credentials About Rahul Jain: Rahul Jain is the CEO and co-founder of Noble, a platform that enables paid placement in AI search results by getting brands mentioned in the sources cited by ChatGPT, Google AI Overviews, and Perplexity. Before Noble, Rahul led sales at digital healthcare companies including OODA Health and Cedar, and was previously CEO and co-founder of Tower View Health, a medication adherence startup he launched with college roommates in 2014. Based in San Francisco, Rahul brings a unique perspective shaped by experience on both sides of the founder-sales divide — having built companies, led enterprise sales teams, and navigated the challenges of hardware manufacturing, 24-month healthcare sales cycles, and venture-backed pivots. Learn more about Rahul Jain via: • https://www.linkedin.com/in/rahul-jain-noble/ (https://www.linkedin.com/in/rahul-jain-noble/) • https://www.thatsnoble.com/ (https://www.thatsnoble.com/) Credits: Podcast theme music by Transistor.fm.

10. 

    16 Feb 2026

    Ryan Rogers - "Try everything - you don’t know who will become your customer"

    The eighth episode of the Outfoxed podcast by Hunter.io features Ryan Rogers, inventor and founder of multiple product lines, including Well Stated Clothing. Ryan shares his journey from theoretical chemistry PhD to product inventor, explaining why he believes customers define themselves through purchasing behavior rather than predetermined personas, and how he validates new sales channels by testing everything simultaneously. His approach proves that scientific methodology can create competitive advantages in business, even when starting with zero industry experience. This episode delivers practical insights for inventors, product developers, and anyone building physical products — filled with validation strategies, channel testing approaches, and honest advice from someone who's learned to embrace both the art and science of selling. Podcast Episode Highlights: Why trying everything simultaneously beats picking one "perfect" sales channel How face-to-face selling still drives most business in a digital world The translation between business jargon and practical reality for inventors Why customers tell you who they are through purchasing behavior His manual approach to cold email focused on response rather than immediate sales About Ryan Rogers: Ryan Rogers is an inventor and product developer who transitioned from academia to entrepreneurship after earning his PhD in Theoretical Chemistry from the University of Arkansas. With degrees in both physics and theoretical chemistry, he applies scientific methodology to product development and business building, creating what he describes as "unique, innovative, and interesting" products across multiple industries. Currently developing several product lines including Well Stated Clothing (featuring tees with state-shaped pockets), Ryan focuses on bringing truly original products to market. His philosophy centers on creating items that matter to people and make life "more efficient, fun, and beautiful" rather than just solving obvious problems. Learn more about Ryan Rogers via: https://www.linkedin.com/in/ryan-rogers-24653a1b6/ (https://www.linkedin.com/in/ryan-rogers-24653a1b6/) https://www.wellstatedclothing.com/ (https://www.wellstatedclothing.com/) https://www.trrdesigns.net/ (https://www.trrdesigns.net/) Credits: Podcast theme music by Transistor.fm.

11. 

    2 Feb 2026

    Dennis Kelly - "Early wins aren't always a sign of anything"

    The seventh episode of the Outfoxed podcast by Hunter.io features Dennis Kelly, CEO and founder of Postalytics, a direct mail automation software company. Dennis shares how Postalytics evolved from a horizontal platform to a verticalized approach targeting tech-enabled SMBs, the painful lessons learned from pivoting away from legacy direct mail providers, and why early customer wins can be dangerously misleading signals. His approach proves that sometimes the biggest opportunities come from disrupting the very ecosystem you initially tried to partner with. This episode delivers strategic insights for founders, marketers, and anyone building in traditional industries — filled with pivot lessons, go-to-market evolution, and practical advice from someone who's learned to question early success. Podcast Episode Highlights: Why multi-channel marketing nearly doubles outreach success rates The evolution from horizontal platform to vertical go-to-market strategy Lessons from the Boingnet pivot and why legacy players resist change How SEO became their primary growth channel in a competitive space Why founders must embrace evangelizing their products About Dennis Kelly: A Colgate University economics graduate who grew up on a farm in upstate New York, Dennis Kelly has held leadership roles spanning sales, product development, and operations across industries from healthcare software to wireless retail. With over 30 years of entrepreneurial experience, Dennis has founded six technology startups and achieved multiple successful exits. Today, he’s the CEO and founder of Postalytics, a direct mail automation platform that helps marketers integrate physical mail into their digital marketing stacks. Learn more about Dennis Kelly via: https://www.linkedin.com/in/denniskelly/ (https://www.linkedin.com/in/denniskelly/) https://postalytics.com/ (https://postalytics.com/) Credits: Podcast theme music by Transistor.fm.

12. 

    21 Jan 2026

    Kristie Jones - "Don't believe in no, believe in not right now"

    The sixth episode of the Outfoxed podcast by Hunter.io features Kristie Jones, B2B sales consultant and author of "Selling Your Way In." With over 20 years of experience helping small and mid-sized companies expand their teams and grow revenue, Kristie has built a specialized practice focused exclusively on B2B SaaS startups generating $1–5 million in revenue. After losing her VP of sales role in a 2016 reorganization, she discovered her true calling: helping founders transition from founder-led selling to building their first real sales teams — a challenge that requires equal parts strategy, psychology, and tough love. Kristie shares why founders must "give the baby up for adoption" when hiring their first salesperson, how she creates cultures of accountability that focus on outcomes rather than call volume, and why getting small (specializing in a narrow niche) enabled her to go big in the consulting world. Her approach proves that sustainable sales growth comes from solid processes and realistic expectations, not fancy tech stacks or unrealistic quotas. This episode delivers actionable frameworks for founders, sales leaders, and consultants — filled with honest insights, proven hiring processes, and practical advice from someone who's made the founder-to-sales-team transition work hundreds of times. Podcast Episode Highlights: Why the founder advantage becomes a disadvantage when scaling sales Creating accountability cultures focused on outcomes, not just activities How to hire salesperson #1 without setting them up to fail Why good processes matter more than expensive tech stacks Her pragmatic take on VC funding and quota setting About Kristie Jones: Kristie Jones is a B2B sales consultant and author of "Selling Your Way In," specializing in helping startups transition from founder-led selling to building scalable sales teams. With over 20 years of experience in sales leadership and team development, she focuses on VC-backed B2B SaaS companies generating $1M–$5M in revenue. A Kansas native, Kristie currently resides in St. Louis and regularly speaks at industry conferences about sales leadership and startup growth. Learn more about Kristie Jones via: https://www.linkedin.com/in/kristiekjones/ (https://www.linkedin.com/in/kristiekjones/) https://kristiejones.com/ (https://kristiejones.com/) Credits: Podcast theme music by Transistor.fm.

13. 

    17 Dec 2025

    Adam Goldfarb - "Demonstrate your knowledge and credibility follows"

    The fifth episode of the Outfoxed podcast by Hunter.io features Adam Goldfarb, founder of Transcendence Audio. Although he has 17 years of corporate strategy and operations experience in the medical assessment industry and an Executive MBA from Ivey Business School, Adam’s true passion is leveraging his 25+ years as a passionate audiophile to serve the unique high-end audio manufacturing market. He now helps these companies — from boutique speaker manufacturers to amplifier designers — navigate business challenges in a contracting, highly specialized market where products can cost tens of thousands of dollars. Adam shares how he achieves a 20% positive response rate through hyper-targeted cold outreach, why he spends 80% of his time researching prospects and only 20% writing emails, and how his industry expertise has become his competitive advantage. His approach proves that deep knowledge and custom messaging outperform automation and mass campaigns, even in a world increasingly obsessed with AI. This episode delivers tactical guidance for consultants, outreach professionals, and anyone building expertise-based businesses — filled with specific processes, honest metrics, and practical advice from someone who's chosen precision over scale. Podcast Episode Highlights: How to achieve high response rates by establishing credibility in the first sentence Why 80% research and 20% writing beats automated mass campaigns The minimal tech stack that outperforms complex automation Why Adam refuses to use AI for writing but embraces it for research About Adam Goldfarb: With 17 years of corporate strategy and operations experience in the medical assessment industry and over 25 years as a passionate audiophile, Adam Goldfarb is the founder of Transcendence Audio Strategic Advisory, a consulting practice that helps high-end audio manufacturers navigate a specialized market where products can cost tens of thousands of dollars. Learn more about Adam: https://transcendenceaudio.com/ (https://transcendenceaudio.com/) https://www.linkedin.com/in/adamvgoldfarb Credits: Podcast theme music by Transistor.fm.

14. 

    20 Nov 2025

    Mattias Liivak - "Love your product, but get blunt, consistent feedback"

    The fourth episode of the Outfoxed podcast by Hunter.io features Mattias Liivak, cofounder of ProcessPlot. He’s also a seasoned marketing and PR professional with over a decade in the IT industry. After spending 10 years at mobile payments company Fortumo through its acquisition, Mattias took the entrepreneurial leap to build ProcessPlot — a change management platform that transforms how organizations communicate and implement internal changes. Mattias shares the reality of pivoting when your first product doesn't resonate, why cold outreach beats warm introductions for real validation, and how he learned to embrace selling despite being an introvert. His story is packed with insights for reluctant founders, first-time salespeople, and anyone building solutions for organizational change management. This episode delivers actionable frameworks for introverted founders and reluctant sellers. It’s filled with systematic approaches, honest pivots, and tactical advice from someone who's learning to validate ideas the hard way. Podcast Episode Highlights: Why you need to love your product but put it away to get honest feedback The power of cold outreach for validating ideas vs. relying on your network How to identify intent signals without expensive tools Building sustainable work-life balance while grinding through startup challenges Why change communication is broken in most organizations (and how to fix it) About Mattias Liivak Mattias Liivak is the co-founder and Head of Marketing & Growth at ProcessPlot, a startup that helps companies reinforce workplace learning and prove the ROI of training. He is a seasoned marketing and business development leader with over 15 years of experience in the tech industry. Learn more about Mattias and his work via: https://www.linkedin.com/in/mattias-liivak-16b9511b https://www.processplot.com Credits: Podcast theme music by Transistor.fm (http://transistor.fm/).

15. 

    21 Oct 2025

    Rand Fishkin - "Build your company to optimize for the things you're great at"

    The third episode of the Outfoxed podcast by Hunter.io features Rand Fishkin, cofounder and CEO of SparkToro (and former cofounder of Moz). As a longtime leader in digital marketing, Rand has spent more than two decades helping companies understand where their audiences are and how to reach them effectively. His work has shaped how marketers think about SEO, audience research, and the balance between data and creativity. Today, Matt and Rand cut through the noise to talk about how SparkToro navigated a hard pivot off social media to clickstream data, why zero-click marketing changes how success is measured, and how founders can find their first 100 customers by focusing on channels they genuinely enjoy (including offline ones) instead of chasing trends. They also discuss the limits of AI-generated content and why judgment still matters more than automation. This episode offers practical lessons for founders, marketers, and creators — packed with data, candor, and grounded advice from someone who’s built and rebuilt in public. Podcast Episode Highlights: How SparkToro survived losing its primary data source and rebuilt from scratch Why your first 100 customers should come from channels you actually enjoy The rise of zero-click marketing and what it means for audience research Why AI is a useful tool but a poor substitute for human creativity About Rand Fishkin: Rand Fishkin is the cofounder and CEO of SparkToro, an audience research software company that helps marketers identify where their ideal customers spend time online. Known for his contrarian approach to entrepreneurship, Rand has earned a reputation for challenging Silicon Valley norms while building enduring, profitable companies. A Seattle native, Rand attended the University of Washington before leaving to help rescue his mother’s struggling marketing firm from debt. That company became Moz, which he co-founded in 2004 and led as CEO from 2007 to 2014. Under his leadership, Moz grew from a seven-person blog into a global, 200+ employee SaaS company that generated over $50 million in annual revenue. At Moz, Rand launched the Whiteboard Friday video series, co-authored “The Art of SEO,” and played a pivotal role in making SEO education accessible to millions at a time when the industry was notoriously secretive. He was named to BusinessWeek’s 30 Under 30 and became one of the most recognized educators in digital marketing, keynoting more than a hundred conferences worldwide. After leaving Moz in 2018, Rand cofounded SparkToro, which pioneered an alternative, transparent funding model and built tools that help marketers discover where their audiences actually spend time. His 2018 book, “Lost and Founder: A Painfully Honest Field Guide to the Startup World,” drew widespread attention for its candid take on venture capital, founder burnout, and mental health in tech. He also cofounded Snackbar Studio, an independent game company that experiments with creative funding models. He lives in Seattle with his wife, award-winning author and travel blogger Geraldine DeRuiter. Learn more about Rand and SparkToro via: https://www.linkedin.com/in/randfishkin/ (https://www.linkedin.com/in/randfishkin/?utm_source=chatgpt.com) https://sparktoro.com/ (https://sparktoro.com/) https://sparktoro.com/blog (https://sparktoro.com/blog) Credits: Podcast theme music by Transistor.fm (http://transistor.fm/).

16. 

    23 Sept 2025

    Joel Simkins - "Be really tight with your delivery"

    The second episode of the Outfoxed podcast by Hunter.io features Joel Simkins, founder of XST Capital and a seasoned investment banker with nearly 30 years in the gaming industry. His career spans hundreds of deals in Vegas and beyond, and today he’s helping fast-growing digital gaming and sports betting startups raise capital and scale. Joel shares how he built a thriving firm from the ground up, using email, newsletters, and personal relationships to drive growth. His story is packed with lessons for entrepreneurs, sales leaders, and anyone building a pipeline in competitive industries. This conversation reflects the Outfoxed ethos: creating opportunity through persistence, leaning on technology without losing the human touch, and proving that even in fast-moving markets, relationships are the real differentiator. Podcast Episode Highlights: Why resilience and rejection go hand in hand in business How newsletters and referrals fuel B2B growth Why tight, authentic messaging outperforms AI-generated fluff Be really tight with your delivery — Joel Simkins About Joel Simkins: Joel Simkins brings a reputation for trusted industry insights, market relationships, and a rare track record of success advising both sellside and buyside clients for more than 25 years. Prior to his tenure at Houlihan Lokey, Joel was Head of Gaming & Leisure investment banking at Truist Securities, growing its business from a nascent state in 2016 to a top-seven platform during his tenure through March 2022. He was the only sector coverage banker with experience in sellside debt/equity research and buyside investment management and one of a few successful former analysts to convert. Earlier, Joel worked for Credit Suisse Securities, Macquarie Capital, and Deutsche Bank Securities. Before his career pivot, Joel was an equity research analyst known for bold and correct stock picks, deep industry expertise, and substantial connectivity. He was named Best Up & Coming Analyst in the 2009 Institutional Investor Poll and subsequently ranked No. 6 overall in 2012. A highly recognized and respected voice in the industry, Mr. Simkins has appeared on CNBC, Bloomberg, Canadian Business Channel, and Fox Business and has been a featured speaker at industry conferences and on other media outlets. Joel earned a B.B.A. in Banking and Finance, with highest honors, from Hofstra University, where he sits on the business school advisory board. He is an outdoors enthusiast and also sits on the advisory board of Protect Our Winters, a climate advocacy foundation. Joel is a 6 time marathon finisher, avid yoga practitioner and proud father of 2 children. Learn more about Joel and XST Capital via: - https://www.linkedin.com/in/joel-simkins/ - https://xstcapital.com/ - https://xstcapital.com/whats-nxst/?category=considerations Credits: Podcast theme music by Transistor.fm (http://transistor.fm/).

17. 

    23 Sept 2025

    Spike Johnson - "Writing is the foundation of everything"

    The launch episode of the Outfoxed podcast by Hunter.io features award-winning photojournalist Spike Johnson, whose work has appeared in WIRED, NBC, The Washington Post, and The Guardian. Spike turned a creative passion into a thriving business using email, and his perspective will help entrepreneurs from all backgrounds. This is a perfect reflection of the Outfoxed ethos: it’s about building something meaningful, overcoming fear of failure, and success through audience relevance and personal vulnerability. Podcast episode highlights: Why writing underpins everything Why fear is part of the journey How personal pitches create success About Spike Johnson: Spike is an independent photojournalist and filmmaker. His work has been published by NBC, BBC PBS, CBS, The New York Times, The New Yorker, Newsweek, The Washington Post, The Guardian, Harper’s, Vice Magazine, Foreign Policy, and Human Rights Watch. His projects have received funding from the Fund for Investigative Journalism, the Society of Environmental Journalists, and the Pulitzer Center on Crisis Reporting. Johnson has been recognized with awards from the National Press Photographers Association, The International Photography Awards, and the College Photographer of the Year competition. Learn more about Spike and his work via: - https://www.instagram.com/spike_johnson - https://www.spikejohnson.co.uk - https://www.linkedin.com/in/spike-johnson Credits: Podcast theme music by Transistor.fm (http://transistor.fm/).

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

4 ratings

Spotify

4.8 / 5

4 ratings

Contact Outfoxed

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.