Outside the Box is a conversation series hosted by Nick Engvall, a sneaker industry veteran with over 20 years of experience spanning Sole Collector, Complex Sneakers, Finish Line, Stadium Goods, and StockX. Each episode is a long-form conversation with creative people from the worlds of sneakers, streetwear, media, and culture... people who have been doing the work long enough to have something real to say about it. Some episodes are about shoes. Most of them end up being about something else entirely. That's kind of the point.
The Air Jordan 41... "You Never Really Finish an Air Jordan, You Just Run Out of Time" - Jason Mayden - Sneaker History Podcast - Sneakers, Sneaker Culture and the Business of Footwear
Host Nick Engvall interviews Jason Mayden, VP of Jordan Visioneering, about the evolving design philosophy of Air Jordan footwear and the future of basketball shoe innovation.
4 May 2026TRANSCRIPT
From Mom's Basement to Phil Knight's Attention: The Untold Eastbay Story with Founders Art and Rick
Host Nick sits down with Eastbay founders Art Juedes and Rick Gering to uncover the improbable rise of their sneaker empire and its impact on a generation.
11 Mar 2026
From Sneaker History: Nobody Saw This Coming. Not Even Him. AD Sneaks on The Art of the Sneaker
Andrew Dutton, better known as @ad__sneaks (https://www.instagram.com/ad__sneaks/) on Instagram, has built one of the most recognizable sneaker photography accounts anywhere online. Hundreds of thousands of followers. Features from Complex. Brand invitations to NBA All-Star Weekend. And a coffee table book, The Art of the Sneaker, releasing March 24th , that nobody saw coming... including him.
Nick and Andy get into how a digital media teacher from rural Idaho turned a COVID-era passion project into a published photography book, what it actually looks like behind the scenes of those perfectly lit shots, and why "trying is cool" might be the most important creative philosophy nobody is talking about enough.
They also get into the The Gathering (https://www.thesneakernewsletter.com/p/if-you-ever-get-the-chance-to-go) experience and what it means to find your people in a culture that's increasingly fragmented across algorithms, how sneakers have always been a connector more than a commodity, and why the work behind the photo matters just as much as the photo itself.
If you've ever thought about turning your passion into something bigger, this one's for you.
The Art of the Sneaker is available for pre-order (https://bookshop.org/a/122044/9798893961225) now at Andy's Instagram bio and will be available at Barnes & Noble, Amazon, and bookstores (https://bookshop.org/a/122044/9798893961225) everywhere on March 24th.
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Inside a recent episode
The Air Jordan 41... "You Never Really Finish an Air Jordan, You Just Run Out of Time" - Jason Mayden - Sneaker History Podcast - Sneakers, Sneaker Culture and the Business of Footwear
Published 27 Aug 2026 · Transcript excerpt
[…] And so colors are a quick way to have that intergenerational conversation. And the beautiful thing is we won't necessarily take the color and give it the colloquial name. That'll come from the kid. So we may call it Varsity Red. They may call it something completely different. It might be Carolina Blue to us. It might be something different to them. So that's the magic is allowing people to help to shape the narrative in real time. Because I do believe this consumer, this kid, is very invested in co-creation. They're not interested in just being dictated to. They want to actually hear their voices and they want their voices to be visibly displayed within the product output. […]
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