This podcast is about the business side of the beauty biz. Whether you are finishing school or looking for a second career we are here to make you laugh and improve your business. We want you to earn more money and maximize your profits while still loving your work. Join us every Monday morning for 10-15 and let's start our week together.
🎙️ Episode Summary: Digital Marketing is Essential | Outside the Treatment Room Podcast
Welcome back to Outside the Treatment Room, the podcast that dives into the business side of the beauty industry! After a short break to focus on an advanced digital marketing bootcamp (and a much-needed vacation!), your host Connie Holm is back and ready to share insights to help grow your beauty business.
In this episode, Connie gives a beginner-friendly overview of digital marketing, specifically tailored for beauty pros like estheticians, spa owners, and solo entrepreneurs. She shares why a strong online presence is essential, and introduces key strategies you can start implementing today, including:
✨ Website & SEO — How to make your site bookable and searchable.
📧 Email Marketing — Why building a client list is crucial for repeat business.
📱 Social Media — How to leverage platforms like Instagram and TikTok to showcase your work.
⭐ Google Reviews & Online Reputation — Getting (and responding to) client feedback.
💰 Paid Advertising — Targeting your ideal clients through ads.
Plus, Connie highlights common digital marketing mistakes and how to avoid them, like inconsistent posting, ignoring engagement, and not using video content.
Whether you're just starting out or looking to refresh your marketing game, this episode will give you actionable tips to help your beauty business shine online.
👉 Stay tuned for upcoming episodes where Connie will deep dive into each topic and share practical strategies to attract more clients and grow revenue.
💡 Connect with Connie: Find her on Instagram or Facebook at Rosegold Learning for more marketing tips.
If you enjoyed this episode, subscribe, share, and leave a review—it helps other beauty pros find the show!
3 Feb 2025
Focus on What You Can Control
Episode Summary: Focus on What You Can Control
In this episode of Outside the Treatment Room, host Connie Holm explores how to shift your mindset and energy toward things within your control. From handling client cancellations to navigating social media challenges, Connie shares practical strategies to help beauty professionals stay focused, set boundaries, and take actionable steps toward success. Tune in to discover how letting go of external stressors can empower you to grow both personally and professionally.
Key Takeaways:
Stop wasting energy on things you can’t change.
Focus on your actions, mindset, boundaries, and effort.
Use practical tools like a ‘Control List’ and the ‘Pause and Redirect’ method.
Set limits on negativity and distractions to maintain clarity and motivation.
Subscribe, leave a review, and share this episode with a friend who needs a reminder to focus on what truly matters!
21 Jan 2025
Quick cash strategies for beauty pros
Episode Summary: Quick Cash Strategies for Beauty Pros
In this episode of Outside the Treatment Room, host Connie Holm shares actionable tips for beauty professionals to generate quick cash during slower times. Whether you’re an esthetician, lash artist, nail tech, or spa owner, these strategies will help you boost your income without stress.
Key Highlights:
Flash Sales:
Create exclusive service bundles or “Glow-Up Packages” for quick revenue.
Offer pre-paid deals with time-specific redemption to keep clients on schedule.
Add free or discounted products to promotions for extra value.
Retail Opportunities:
Promote products used in treatments to enhance clients’ results at home.
Educate clients on product benefits to build trust and boost sales.
Social Media Marketing:
Post last-minute appointment openings and create urgency with updates.
Share videos, live sessions, and transformation photos to showcase your expertise.
Collaborations:
Partner with local businesses for cross-promotions and giveaways to attract new clients.
Quote of the Week:
“You can’t use up creativity. The more you use, the more you have.” – Maya Angelou
Take action today with these practical tips, and watch your revenue grow!
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
1 ratings
Spotify
5.0 / 5
3 ratings
Podcast Authority Score: 37 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
46
Social presence
0
YouTube
0
Engagement
68
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