Gain insider agency insights on crafting campaigns that deliver. Join us biweekly on Thursdays as we deep dive into the trends that are defining the future of marketing. Your hosts, TEAM LEWIS VPs of Growth Strategy and Paid Media, Nicole Allen and Rex Petrill, will be joined by in-house experts, clients, and partners to break down how brands can outsmart the competition and win with compelling omni-channel creative campaigns that last.
On our final Outsmart episode of Season 2, Nicole and Rex look back on their podcasting journey throughout 2022.
In this episode we chat through:
Highlights from the first two seasons of Outsmart
How accurate the predictions from our premiere episode turned out
Five trends that marketers should expect heading into 2023
8 Dec 2022
Connecting Through Content
On this episode of Outsmart, Nicole and Rex chat with their last guest of 2022, Mark Tay, who leads content marketing in the APAC region at TEAM LEWIS.
In the episode we explore:
Creating an adaptable, but structured framework for content creation
The importance of research and planning in a content strategy
Bringing empathy into your content, from ideation and creation to execution and distribution
17 Nov 2022
Impact of Social Media
On this episode of Outsmart, Nicole Allen and Rex Petrill are joined by Claude Springer. As the Area Director of Social at Meltwater and an advisor for SupportRoom, a workplace mental health platform, Claude has a unique perspective on social media.
In the episode we dive into:
Top findings from Meltwater’s latest State of Social Survey
How social has become intertwined with modern society
The intricate relationship between social media and mental health
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
9 ratings
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