by Brian Rawson
At Owl Street Studio, we use the power of empathy, marketing, and design to help you solve the complex problems in front of your firm, agency, business, nonprofit, and practice. By working together to dismantle the obstacles in front of you, we strive to build place for all of us.
Language
🇺🇲
Publishing Since
10/21/2020
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January 14, 2024
<p>In this episode, we look at how businesses use branding, personality, and selling points to reach your emotional needs and, in the process, raise their value from cheap to luxury. And we see all of this in action through, the one and only, Aldi grocery stores. </p>
December 15, 2023
<p> <strong>In this episode, we look at how businesses use marketing and selling points to communicate external and internal needs and how Olive Garden uses all of this to masterfully tap into your emotional needs in less than 30 seconds. </strong> </p>
November 6, 2023
<p>In this episode, we look at the connection between marketing and your emotional needs. Through the episode, we unpack how all businesses sell you an external need and an internal need, and we see this in action with a case study on Starbucks. We discuss how Starbucks doesn’t really sell coffee. They sell you something else entirely…</p>
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At Owl Street Studio, we use the power of empathy, marketing, and design to help you solve the complex problems in front of your firm, agency, business, nonprofit, and practice.
By working together to dismantle the obstacles in front of you, we strive to build place for all of us.
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