Own Your Influence: The Podcast is your ultimate guide to leveraging your influence, making a meaningful impact and taking ownership of the power of the word that has been sullied and devalued all over the internet. Explore how influencers and creators can leverage brand partnerships as a stepping stone to serve their big-picture vision and mission. Let's put the spotlight on invaluable, cutting-edge influencer marketing techniques from her experience as a microinfluencer since 2012 and as an influencer talent manager, along with strategies on how to scale from a side hustling content creator to CEO using the power of social media. Join Naomi as she empowers you to create lasting change and harness the full potential of your influence.
Size Doesn't Matter: Success as a Microinfluencer & UGC Creator with Natalie Fischer
In this conversation, Naomi interviews Natalie, one of her students who has become a successful full-time content creator in the finance niche who has secured over $250k in brand deals in just 20 months. They discuss Natalie's journey as a content creator, her first brand deal, and how she has attracted brands and secured repeat work. They also talk about the importance of pricing and negotiating as a content creator, and how Natalie has improved her skills in these areas. The conversation highlights the value of education, professionalism, and building relationships in the influencer industry. Natalie shares her journey as a content creator and how she was able to quit her job and secure six-figure brand deals. She emphasizes the importance of investing in oneself and building relationships with brands. Natalie also discusses the need to unlearn scarcity mindset and the value of surrounding oneself with experienced individuals. She highlights the misconception that a large following is necessary for success and encourages creators to focus on providing valuable content and diversifying their income streams. Lastly, Natalie advises creators to be consistent, educate themselves, and be willing to do the necessary work to build long-term relationships.
= CONNECT WITH NATALIE =
Instagram @investwithnat (https://instagram.com/investwithnat)
TikTok @investwithnat (https://tiktok.com/@investwithnat)
= LET'S CONNECT! =
If you have brand deal or influencer marketing questions, DM me on Instagram @naohms (https://instagram.com/naohms)
Or if you want to see the difference the right brand deal and monetization strategy can have in your content creator business, fill out our application form (https://bit.ly/3zWj7pc) so we can chat about how we can help!
28 Aug 2024
The importance of understanding the business side of influencing with Veronica Ramirez
Veronica Ramirez is a lawyer and owner of Curator Counsel PLLC, a firm dedicated to serving influencers. When she’s not advising clients, she’s creating engaging educational content on short-form social platforms, writing about industry-related news in the creator economy, or binging a competition reality series. She’s a lawyer, but a creative at heart.
= CONNECT WITH VERONICA =
Instagram @curator_counsel (http://instagram.com/curator_counsel)
TikTok @c (http://tiktok.com/@curator_counsel)urator_counsel (http://tiktok.com/@curator_counsel)
= LET'S CONNECT! =
If you have brand deal or influencer marketing questions, DM me on Instagram @naohms (https://instagram.com/naohms)
Or if you want to see the difference the right brand deal and monetization strategy can have in your content creator business, fill out our application form (https://bit.ly/3zWj7pc) so we can chat about how we can help!
21 Aug 2024
Microinfluencers & UGC creators make more money than mega influencers?!!
Ever wondered how those microinfluencers and UGC creators are pulling in serious cash while you're stuck playing it safe? Tune in as we unravel the secrets behind their skyrocketing success and how they’re snagging those $10k-30k months with flair. From turning brand deals into gold mines to the game-changing mindset that sets them apart, we’re diving deep into why thinking big on a small scale can mean major money. Ready to stop settling for crumbs and start commanding top dollar? Let’s get you on the path to those dream figures! 🚀✨
Listen in for a game-changing convo on how to up your brand deal game and make 2024 your most profitable year yet! 💥👊
= LET'S CONNECT! =
If you have brand deal or influencer marketing questions, DM me on Instagram @naohms (https://instagram.com/naohms)
Or if you want to see the difference the right brand deal and monetization strategy can have in your content creator business, fill out our application form (https://bit.ly/3zWj7pc) so we can chat about how we can help!
8 Aug 2024
Influencers need to learn to manage themselves with Cecil Horton
As the CEO of With. Company LLC, Cecil Horton leads a team of creative and influential professionals who help brands and communities connect, engage, and grow through audience-based marketing and communications. He has over 10 years of experience in digital strategy, D2C marketing, social media, civic engagement, public relations, DEI, and corporate social responsibility.
He is also the managing partner of With. Content Agency, a brand ambassador of lululemon, and a community organizer of With. Aid, where he uses his platform of 60,000+ allies on TikTok and other channels to create and share impactful content, inspire and empower people, and support causes that matter. He is passionate about fostering strategic partnerships that align with his values and vision, and that generate positive outcomes for all stakeholders.
= CONNECT WITH Cecil =
Instagram @with.cecil (https://instagram.com/with.cecil)
TikTok @with.cecil (https://www.tiktok.com/@with.cecil)
= LET'S CONNECT! =
If you have brand deal or influencer marketing questions, DM me on Instagram @naohms (https://instagram.com/naohms)
Or if you want to see the difference the right brand deal and monetization strategy can have in your content creator business, fill out our application form (https://bit.ly/3zWj7pc) so we can chat about how we can help!
31 Jul 2024
How microinfluencers sustain being full-time creators with Austen Tosone
Austen Tosone is a fashion and beauty content creator and entrepreneur based in New York City. After launching her blog in 2012 and creating content consistently while working as a magazine editor at Nylon and Interview and a content director at a tech startup, Austen built up her platforms and quit her 9-5 job to go full-time with content creation in April 2021. Austen is passionate about sharing her life as a self-employed creator: from teaching other creators how to monetize to sharing her morning routine, favorite beauty finds, outfits, and so much more.
= CONNECT WITH AUSTEN =
Host of Create & Consume Podcast (https://www.createandconsumepodcast.com/)
Connect with Austen: Blog (https://www.keepcalmandchiffon.com/) | Website (https://austentosone.com/) | Instagram (https://www.instagram.com/austentosone/) | YouTube (https://www.youtube.com/austentosone) | TikTok (https://www.tiktok.com/@austentosone)
As seen in: BoF (https://www.businessoffashion.com/articles/marketing-pr/can-influence-be-taught) | Business Insider (https://www.businessinsider.com/how-to-negotiate-instagram-influencer-sponsorship-exclusivity-rates-2020-6) | BuzzFeed News (https://www.buzzfeednews.com/article/adeonibada/tiktok-10-minutes-videos-youtube-shorts-creators-fund) | Fast Company (https://www.fastcompany.com/90697203/inside-pinterest-innovation-lab-create-future-video-shopping-tv-twotwenty)
Bylines in: Byrdie (https://www.byrdie.com/austen-tosone-5196855) | HuffPost (https://www.huffpost.com/author/austen-tosone) | Refinery29 (https://www.refinery29.com/en-us/author/austen-tosone) | Fashionista (https://fashionista.com/author/austen-tosone)
= LET'S CONNECT! =
If you have brand deal or influencer marketing questions, DM me on Instagram @naohms (https://instagram.com/naohms)
Or if you want to see the difference the right brand deal and monetization strategy can have in your content creator business, fill out our application form (https://bit.ly/3zWj7pc) so we can chat about how we can help!
24 Jul 2024
How a microinfluencer secured her first 5-figure brand deal!
In this episode, join us as we unravel the journey of a home decor microinfluencer who went from frustration with lowball offers to securing her first five-figure UGC deal within weeks of coaching. Discover the strategies she used to navigate brand negotiations while balancing a 9-5 job, and learn how she transformed initial crickets into lucrative partnerships. From leveraging her strengths to mastering the art of negotiation, uncover the mindset shifts and practical tips that led to a 260% income increase with 40% less work. If you're ready to command your worth and revolutionize your approach to brand deals, this episode is a must-listen!
= LET'S CONNECT! =
If you have brand deal or influencer marketing questions, DM me on Instagram @naohms (https://instagram.com/naohms)
Or if you want to see the difference the right brand deal and monetization strategy can have in your content creator business, fill out our application form (https://bit.ly/3zWj7pc) so we can chat about how we can help!
17 Jul 2024
Are influencers quitting to go back to a 9-5?! with Jen Morilla
Jennifer Morilla started her business as The Social Girl Traveler back in February of 2015 when she traveled the world as an impact travel blogger. After experiencing over 44 countries and carrying clean water filters to developing countries, Jennifer discovered her passion for teaching others to grow profitable and impactful businesses with a real purpose online with her new brand, Jennifer Morilla, in 2018. Since then, she’s built a successful multi-six-figure mentoring business and worked with brands like Microsoft, Skype, Google, Waves for Water, and many more.
Through her courses and coaching programs, she has helped hundreds of women (and counting!) start their own businesses while teaching them how to build a business that supports their desired lifestyle- while creating the results they dream of too. Her clients vary from coaches and creative entrepreneurs to service providers who skyrocket from $60K to $100K+ a year and taking many people from 4 figure to 5-figure months… and even $50K launches. Jennifer Morilla has now scaled her online coaching business to a multi-six-figure online business and continues to impact the online space with her business-building expertise.
= CONNECT WITH JENNIFER =
Instagram @jennifer.morilla (https://www.instagram.com/jennifer.morilla/?hl=en)
= LET'S CONNECT! =
If you have brand deal or influencer marketing questions, DM me on Instagram @naohms (https://instagram.com/naohms)
Or if you want to see the difference the right brand deal and monetization strategy can have in your content creator business, fill out our application form (https://bit.ly/3zWj7pc) so we can chat about how we can help!
10 Jul 2024
Brand Tea: getting scammed by a brand TWICE!
Ever been scammed by a brand? 🚫 In this episode, we spill the tea on two epic brand tea stories that even had me fooled. From disappearing acts to dodgy demands, find out how to spot red flags in brand deals and protect your hustle as a content creator and influencer. 🕵️♀️ Don't let the glitter fool you—learn the insider tricks to vet emails, sniff out the fakes, and secure the deals that count. Don't fall prey to the Circle Baby Care's of the world—stay sharp, stay savvy, and keep those coins coming your way! 💸
= LET'S CONNECT! =
If you have brand deal or influencer marketing questions, DM me on Instagram @naohms (https://instagram.com/naohms)
Or if you want to see the difference the right brand deal and monetization strategy can have in your content creator business, fill out our application form (https://bit.ly/3zWj7pc) so we can chat about how we can help!
3 Jul 2024
You don't need a manager to become a successful influencer/creator
Thinking of hiring an influencer manager? Hold up! It's not a shortcut to success. Today, we're debunking myths about influencer management. Spoiler alert: 95% of creators probably don't need one. Get ready to learn why management isn't a magic fix and when it might actually make sense for your career. Tune in and take charge of your influencer journey. Let's separate fact from fiction, and empower your path to success!
= LET'S CONNECT! =
If you have brand deal or influencer marketing questions, DM me on Instagram @naohms (https://instagram.com/naohms)
Or if you want to see the difference the right brand deal and monetization strategy can have in your content creator business, fill out our application form (https://bit.ly/3zWj7pc) so we can chat about how we can help!
3 Jul 2024
What makes you an influencer? Is influencing dying? with Brent Colmer
Brent Colmer is an entrepreneur who works as an online influencer and owns a digital marketing agency. He got started as an online influencer/content creator in middle school and has built that into a personal brand today known as @boywhoblogs (http://instagram.com/boywhoblogs). Brent has experience working on the brand side, at an agency, as an online influencer/content creator and as an influencer talent manager. Brent currently teaches social media and branding at the local college that he also graduated from and is the Content Coach in Naomi's Brand Deal Accelerator (https://forms.clickup.com/8412753/f/80qjh-10914/OHHPRW2LSMV7BLNEHQ) program.
= CONNECT WITH BRENT =
Instagram @boywhoblogs (http://instagram.com/boywhoblogs)
Website https://boywhoblogs.com (https://boywhoblogs.com)
= LET'S CONNECT! =
If you have brand deal or influencer marketing questions, DM me on Instagram @naohms (https://instagram.com/naohms)
Or if you want to see the difference the right brand deal and monetization strategy can have in your content creator business, fill out our application form (https://bit.ly/3zWj7pc) so we can chat about how we can help!
3 Jul 2024
Influencers and creators are marketers, not salespeople
So many brands these days have this BIG expectation that influencers and creators have to make sales for them... BUT IS THAT *ACTUALLY* THEIR JOB?
PSA!! Influencers and creators are not a replacement for a marketing and sales strategy... it should not be on them to figure that out for you.
In our debut episode, we dive headfirst into the hilarious reality where brands expect influencers to be sales wizards. Spoiler alert: they're marketers, not miracle workers! Discover why your value goes beyond commission-based offers and why those "gift card + exposure" collabs just don't cut it.
Tune in as we break down the difference between marketing and sales (yes, there's a difference), and why brands need to change their mindset when collaborating with creators. Because, let's face it, expecting influencers to deliver without proper compensation? That's so 2015.
From negotiating rates to asserting your worth, we've got your back. Join us each week for insights, interviews, and all the sass you need to thrive in this cutthroat industry. Ready to turn the tables on shady brand deals? Let's spill the tea and secure those bags, because you deserve it.
= LET'S CONNECT! =
If you have brand deal or influencer marketing questions, DM me on Instagram @naohms (https://instagram.com/naohms)
Or if you want to see the difference the right brand deal and monetization strategy can have in your content creator business, fill out our application form (https://bit.ly/3zWj7pc) so we can chat about how we can help!
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Spotify
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