Welcome to the Own Your Message podcast: the place where I teach you how to be consistently authentic online so you can create magnetic content that excites your audience and shows you as the expert that you are.
I’m Alisa Kay, and I’m a business coach who helps hidden experts become in-demand entrepreneurs fast. I’ve spent the last 5 years studying content, copy, marketing and the principles behind coaching psychology. I have helped hundreds of business owners learn how to show up more powerfully, take back their power, and make more money by tapping into the strategies I will be sharing.
In this podcast, you’ll learn how to harness the power of your unique story and use magnetic marketing tools so that you can confidently OWN your place in your industry.
Get ready to transform your marketing to reach more people and finally feel authentically YOU online.
Previously the modern coach podcast.
Best Year Ever Series #2: AI, Authenticity, and Importance of Tech in 2025
This episode focuses on the critical importance of visibility for spiritual entrepreneurs and how to leverage it for significant growth in the coming year.
As the landscape of business evolves, particularly with the rise of AI and changing consumer expectations, it's essential to adapt your strategies to stand out.
You'll learn how to maintain your unique magic while expanding your impact, and why it’s no longer acceptable to settle for mediocrity in your content and offerings. The conversation also emphasizes the need to confront personal mindset blocks that may be hindering your visibility and success. Join us as we explore actionable insights that can help you create an unforgettable presence and set the stage for your best year ever.
Takeaways:
This year is a pivotal moment for entrepreneurs to innovate and grow their impact.
AI and technology are transforming how businesses operate, requiring new strategies for success.
Client discernment has increased, making it crucial to provide genuine and valuable offerings.
Integrating technology while maintaining your unique voice is essential for authentic visibility.
Understanding the emotional blockages that hinder visibility is key to overcoming them.
To truly thrive, focus on 10x strategies that amplify your strengths and eliminate distractions.
Links referenced in this episode:
www.growwithalisa.com (https://www.growwithalisa.com)
1 Jan 2025
Best Year Ever Series #4: The New Success Economy, Premium Positioning & Spiritual Leadership
The podcast episode begins with an analysis of the current trends impacting pricing, emphasizing the importance of niching down to establish oneself as a hyper-specialist. In a world filled with competition, clarity in messaging and a deep understanding of one's unique expertise are crucial for attracting the right clients. By sharing personal stories and insights, entrepreneurs can create a compelling narrative that sets them apart from the crowd.
The conversation delves deeper into the shifting consumer mindset, highlighting that today's clients are seeking more than just services—they desire community, connection, and resonance with the values of the brands they choose to support.
Alisa stresses that successful entrepreneurs must be attuned to these desires and adjust their offerings accordingly. This includes not only the tangible aspects of their services but also the emotional and experiential elements that foster a sense of belonging. As the episode unfolds, listeners are encouraged to reflect on their own values and how these can be integrated into their business practices to create a more authentic and engaging customer experience.
In this episode, we discuss:
The changing landscape of premium pricing
How to position yourself as a spiritual leader
The visibility-value connection
Building sustainable trust
Key Takeaways:
Embrace hyper-niching in your business to attract premium clients effectively.
Understand that premium pricing is driven by the messaging and value alignment.
Articulate your unique expertise and tell your story to command higher prices.
Shifting consumer behavior means clear communication of values is essential for success.
Create community-focused offerings to meet the growing need for connection among clients.
Be unapologetic about your pricing and attract clients who resonate with your values.
Connect with Alisa:
→ Join The Visibility Breakthrough: www.growwithalisa.com (http://www.growwithalisa.com)
→ Instagram: www.instagram.com/growwithalisa (http://www.instagram.com/growwithalisa)
→ Facebook Community: https://www.facebook.com/groups/unforgettableyou (https://www.facebook.com/groups/unforgettableyou)
1 Jan 2025
Best Year Ever Series #6: The Omnipresence Blueprint: Visibility Beyond Social Media
This podcast episode focuses on the idea that social media is not the only route to grow a spiritual business, and that there are numerous alternative visibility strategies available.
The episode encourages listeners to reflect on their relationship with social media and to explore different channels that resonate with their unique energy and business goals.
Ultimately, the message is about embracing one's innate magic and striving for greater impact with ease and grace in the coming year by diversifying ways you can be seen online and offline!
In this episode, we explore:
Beyond social media success
Alternative visibility channels
Creating a holistic presence
Sustainable growth strategies
Key Takeaways:
Social media is not the only way to grow your business; explore diverse strategies.
Building an email list is crucial because it represents data that you own and control.
It's important to develop a multi-layer visibility strategy to protect against platform changes.
Your magic and unique gifts are essential for making a significant impact on others.
Find visibility strategies that align with your energy and personal preferences for best results.
The combination of online and offline visibility can dramatically enhance your business growth.
Connect with Alisa:
→ Join The Visibility Breakthrough: www.growwithalisa.com (http://www.growwithalisa.com)
→ Instagram: www.instagram.com/growwithalisa (http://www.instagram.com/growwithalisa)
→ Facebook Community: https://www.facebook.com/groups/unforgettableyou (https://www.facebook.com/groups/unforgettableyou)
Reach and audience
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Apple Podcasts (US)
5.0 / 5
7 ratings
Podcast Authority Score: 60 / 100
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Quality
88
Social presence
94
YouTube
0
Engagement
32
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