About Own Your Space - Your brand deserves to get noticed for all the right reasons
Own Your Space brings you inspiring conversations with founders, actionable advice from industry experts, and practical insights to help you claim your place in a competitive market.
As the founder of Strong & Together, I’ve helped ambitious, purpose-led businesses build brands that stand out, connect, and thrive.
This podcast offers the insight and inspiration you need to do the same—whether you’re scaling up, refining your niche, or taking the first steps toward owning your space.
Each episode is here to support you as you grow your brand with clarity, confidence, and purpose.
Does Your Brand Sound As Good As It Looks? with Sam Brown
Does your brand look the part, but struggle to communicate what makes it different? In this episode of Own Your Space, Clare Sheffield is joined by Sam Brown, founder of Made Simple by Sam, to explore why finding your brand's voice is about more than choosing the right words. Together, they discuss how clear messaging, thoughtful design and consistency build customer trust and create stronger commercial foundations. They explore why founders can feel pressure to sound more professional, how t...
29 Sept 2026
Beyond the Newsletter: Building Customer Loyalty with Hannah Spicer
Email marketing isn't just about newsletters. It's about building trust that lasts. So much time, energy and budget goes into attracting new customers. But what happens after someone buys? In this episode of Own Your Space, Clare talks to CRM specialist Hannah Spicer about the role thoughtful, strategic email marketing can play in building stronger customer relationships, increasing loyalty and supporting sustainable growth. They explore the difference between campaigns and automations, why r...
1 Jul 2026
More Than Jewellery: Building the Boho Betty Brand with Bex Middleton
In this episode of Own Your Space, Clare speaks with Bex Middleton, founder of Boho Betty, about building a jewellery brand with heart, purpose and staying power. From starting the business while living in Beijing with 4 young children, to growing a loyal customer tribe in the UK, Bex shares the real story behind Boho Betty’s evolution. She talks openly about creating jewellery that helps women feel seen, confident and uplifted, while also weaving kindness and giving back into the brand’s cor...
10 Jun 2026
Why Your Brand Feels Harder Than It Should And How to Fix It
If your brand looks established on the surface but feels harder than it should behind the scenes, this episode is for you. Clare explores why brand consistency isn’t about logos, colours or fonts, but about alignment, decision-making and how your brand holds under pressure. As your business grows, more people, more touchpoints and more opportunities can quietly introduce inconsistency, leaving you second guessing and overcompensating with effort. This episode is especially relevant for founde...
14 May 2026
Build It Right Then Grow
There comes a point where you know your brand needs to step up—but knowing where to invest first can feel unclear. In this episode, Clare Sheffield shares one of the most common (and costly) mistakes founders make: investing in packaging, marketing or content before building a strong brand identity. Using real client examples and a simple “building a house” analogy, Clare explains why your brand identity is the foundation—and how skipping it can lead to wasted time, money and momentum. You’ll...
29 Apr 2026
Brand Ready to Scale? Chapter 5
Consistency is not just about looking polished. It’s a strategic growth tool. In Chapter 5 of Brand-ready to scale? Clare Sheffield explores how to build consistency across your brand so every touchpoint works together to strengthen recognition, trust and credibility as you scale. As your business grows, more touchpoints appear — from packaging and website to social media, printed materials, unboxing and customer experience — and each one plays a role in how your brand is experienced. Clare b...
20 Apr 2026
From Product to Experience with Rosie and Jon Winter
In this episode of Own Your Space, Clare speaks with Rosie and Jon Winter, founders of Eden & Co. about the reality of evolving a brand over time and what it truly takes to move from product to experience. From hitting growth ceilings to redefining their audience, they share how deep customer understanding, bold brand decisions, and a commitment to quality transformed their business commercially and emotionally. This conversation explores: Why being guided by your customer is essential fo...
1 Apr 2026
Elevating Eyecare on the High Street with Dr Valarie Jerome
If you’ve ever thought, “I’ve got a logo, so I’ve got a brand”… this chapter is for you. In Chapter 3 of Brand-Ready to Scale? Clare Sheffield breaks down what a brand actually is and why your logo is just the tip of the “brandberg”. Clare explains the full system that sits beneath the surface, from your logo suite, colour palette and typography through to photography style, illustration, tone of voice, brand story and key brand messages. This is especially relevant for product-based founders...
17 Mar 2026
From Beautiful Product to Scalable Brand with Hattie Goodley
What does it look like to invest in packaging and branding when you’re a small, purpose-led product business and every penny counts? In this episode of Own Your Space, Clare Sheffield speaks with Hattie Goodley, founder and creative director of Willa and the Bear, about the journey from accidental business beginnings to building a more scalable brand. Hattie shares how her beautiful hand block printed nursery essentials evolved from gifts for friends into a growing direct-to-consumer business...
9 Mar 2026
Building on Solid Foundations With Kate Cooper
What does it look like when a brand is built on solid foundations and still feels fresh 14 years later? In this episode of Own Your Space, Clare Sheffield speaks with Kate Cooper, founder of Absolute Architecture, about the journey of building a specialist practice rooted in one clear idea: making a house a home. Kate shares why she started the business in 2008, how early branding helped her get moving, and why she chose to invest again once the business proved itself. They discuss what lon...
3 Feb 2026
Refreshing A Brand To Scale With Bethan Thomas
What happens when retail buyers tell you your business is “too niche”… but your customers prove otherwise? In this episode of Own Your Space, Clare Sheffield sits down with Bethan Thomas from HotTea Mama to explore the real story behind building a brand that supports women through pregnancy, motherhood, PMS, PCOS, endometriosis, and menopause, one sip at a time. Bethan shares HotTea Mama’s authentic beginnings, the knock-backs from major retailers, and the determination it took to stay focuse...
2 Feb 2026
Brand Ready to Scale? Chapter 4
Packaging is not decoration. It’s a strategic growth tool. In Chapter 4 of Brand-Ready to Scale? Clare Sheffield explores how to build a harmonious relationship between your brand and your packaging, so every touchpoint reinforces what you stand for and why you’re worth choosing. Clare breaks down the psychology of packaging, from structure and layout to finishes and tactile cues, and explains how packaging shapes perception, trust and purchase decisions long before a customer tries the produ...
2 Feb 2026
Brand Ready to Scale? Chapter 3
If you’ve ever thought, “I’ve got a logo, so I’ve got a brand”… this chapter is for you. In Chapter 3 of Brand-Ready to Scale? Clare Sheffield breaks down what a brand actually is and why your logo is just the tip of the “brandberg”. Clare explains the full system that sits beneath the surface, from your logo suite, colour palette and typography through to photography style, illustration, tone of voice, brand story and key brand messages. This is especially relevant for product-based founders...
2 Feb 2026
Brand Ready to Scale? Chapter 2
As your product business grows, there’s a question you can’t avoid forever: what’s so special about you? In Chapter 2 of Brand Ready to Scale? Clare Sheffield explores how purpose-led product brands can uncover and articulate the unique value that makes customers choose them, not just notice them. She talks about the rise of the aspirational, conscious consumer who wants more than a product. They want alignment, experience, and a brand that reflects their lifestyle and priorities. Clare share...
2 Feb 2026
Brand Ready to Scale? Introduction and Chapter 1
This episode is for the founder who started with a brilliant product and strong values… and then hit the growing pains. As your product business expands, the conversations shift. Suddenly it’s less about how great the product is, and more about your brand, logo, packaging, and the growing pile of marketing assets you’re trying to keep consistent. Clare Sheffield talks through the real tension founders face: growth creates more touchpoints, and without a clear brand system, inconsistency creep...
23 Jan 2026
What's Owning Your Space
What does it really mean to own your space as a brand — especially in crowded, competitive product categories? In this solo episode, Clare Sheffield unpacks the idea of owning your space through authenticity, clarity and strategic brand thinking — not volume or noise. She explores why customers experience your brand long before they ever buy, how copycat branding quietly erodes value, and why a logo alone is never the answer. Clare shares real-world examples of brands that have carved out dis...
23 Jan 2026
Own Your Space — Introduction
Welcome to Own Your Space, the podcast for founder-led, product-based brands navigating growth in a crowded marketplace. In this opening episode, Clare Sheffield shares why she created the podcast and what owning your space really means beyond simply “looking good”. She explains why strong branding is about connection, clarity and commercial intent — not trends or surface-level design. Clare outlines what listeners can expect from future episodes, including conversations with inspirational fo...
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