Welcome to Own Your Voice, an engaging podcast brought to you by Heritage Brands, your trusted team of strategists, producers, and guides dedicated to amplifying your voice in the digital age. Each week, our dynamic hosts - Franklin McGuire Jr., Johnnie Matthews, and Natasha Walstra - invite thought leaders, industry experts, and influential personalities to share their unique insights, inspiring you to elevate your impact and leverage your expertise.
Own Your Voice is more than just a podcast. It's a platform for candid conversations that illuminate the intersection of expertise and storytelling, helping you navigate today's fast-paced digital marketplace. We dissect the latest trends in content marketing, offer proven sales techniques, and provide deep insights into platforming, helping you stand out from the crowd, attract ideal business opportunities, and boost your profitability.
Tune in to discover how you can harness the power of your voice and truly make it resonate in the digital sphere. Let's take the journey together to become more visible, more profitable, and more impactful in a world that needs your unique voice. So, what's your story? Let's help you tell it with confidence on Own Your Voice.
Unlocking Profitable Content Models: How Derek Tsuboi 'Owns His Voice' and Helps Others Succeed
Welcome back to another episode of "Own Your Voice"! In today's episode, we have a special guest, Derek Tsuboi, who is here to share his insights on the world of monetizing courses and digital marketing.
With vast experience in selling thousands of courses, Derek has discovered that his true passion lies in helping clients directly and positively impacting their projects. He values accessibility, particularly for those on a lower budget, and believes that working on a managed service side requires specific resources to be effective.
Throughout the episode, Derek discusses various topics, including the importance of advertising on platforms like Meta (Facebook) and Google, the effectiveness of paid ads with a small budget, and the power of creating high-value content.
Whether you're a business owner looking to improve your marketing strategies or a budding entrepreneur seeking guidance, this episode is packed with valuable insights and actionable tips. So, grab your headphones and get ready to Own Your Voice!
25 Aug 2023
The Art of Conversations: Growing Your Business Through Thoughtful Dialogue and Strategic Planning
In this episode of Own Your Voice, host Franklin McGuire Jr. welcomes guest John Barnes, co-founder of Pendleton Street Business Advisors. The discussion centers around the importance of having conversations as a means of both personal and professional growth.
John shares insights on how his firm approaches creating and sharing valuable conversations with clients and potential clients. He highlights the significance of maintaining a consistent voice in podcasts and quotes from Eric Newsom's book on podcasting to emphasize the importance of keeping promises to the audience.
Throughout the conversation, Franklin and John delve into various topics such as pattern matching, storytelling, and financing decisions within the professional service industry. They encourage B2B professionals to reflect on their growth journeys and consider their next steps.
Tune in to this episode of Own Your Voice to gain valuable insights on how conversations can drive personal and business growth, and learn from John Barnes' experiences in helping businesses make important financial decisions.
31 Jul 2023
Creating a Content System: From Blog Posts to Podcasts, How RudderStack Fuels Customer Acquisition
Welcome to "Own Your Voice" with your host, Franklin McGuire Jr. In this episode, a special guest, Brooks Patterson, a content marketing expert from RudderStack, a customer data platform, joins us.
Brooks shares insights into their holistic approach to content marketing, focusing on leveraging SEO and creating different types of content to engage their target audience of data engineers and leaders. They discuss the challenges of marketing to a technical audience and emphasize the importance of delivering valuable and relevant content.
They delve into the core components of RudderStack's content strategy, including their blog, directories catering to different stages of the customer journey, product-oriented pages, learning center, and knowledge base. Brooks shares how they use data analysis to evaluate the effectiveness of their content strategy and generate new ideas for experiments.
Moreover, Brooks talks about their well-established podcast, the Data Stack Show. They highlight the importance of creating interesting content for the audience rather than solely focusing on product promotion. They share the challenges of starting and maintaining a podcast, the investment required, and the balance between promoting the product and respecting the audience's engagement.
Join us as we explore the world of content marketing, podcasting, and empowering your voice in this fascinating and informative episode of "Own Your Voice."
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