Owned + Earned is the podcast where bold brands spill the real tea on what it takes to own your voice—and earn your influence. Brought to you by the team at Speakerbox Media, we sit down with founders, marketers, and creative leaders who know how to build buzz, craft community, and turn content into impact. No fluff, no funnels—just honest convos about the strategies behind smart storytelling and sustainable brand growth. New episodes drop monthly. Hit follow and come get loud with us.
Owned + Earned
Claim This Podcastby Owned + Earned
5 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇺🇸
14
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality27
Social0
YouTube0
Engagement0
Podcast Overview
Owned + Earned is the podcast where bold brands spill the real tea on what it takes to own your voice—and earn your influence. Brought to you by the team at Speakerbox Media, we sit down with founders, marketers, and creative leaders who know how to build buzz, craft community, and turn content into impact. No fluff, no funnels—just honest convos about the strategies behind smart storytelling and sustainable brand growth. New episodes drop monthly. Hit follow and come get loud with us.
Language
🇺🇲
Publishing Since
11/7/2024
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14
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality27
Social0
YouTube0
Engagement0
7
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1
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11
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excellent
Episode Length
20 minutes
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good
iTunes Tags
6.5/10
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Every 70 days
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Recent Episodes
May 7, 2026
"Bad Storytelling, Not Bad Stories": Why Most Marketing Fails at Storytelling
We’re back with journalist and media trainer Haddie Djemal to break down what it really means to think like a newsroom. This episode of Owned + Earned explores how brands can move beyond corporate content and build real-time, story-driven media engines from within. Brands can take tips from the newsroom: from story mining to distribution, and why journalists play a critical role in extracting meaningful narratives from data, teams, and customers. At the same time, the conversation challenges marketers to ditch polish for authenticity, showing how better questions and human-first storytelling unlock more engaging content. 🎧 Episode Highlights [01:05]: From marketing team to internal newsroom [11:20]: Why every brand needs a journalist or “chief storyteller” [24:30]: Building a content engine: mining, filtering, and distributing stories [41:30]: Authenticity over polish: letting people be themselves on camera [55:10]: Niche over broad: why focus drives engagement 🔑 Key Takeaways: ● Great content starts with better storytelling, not more content. The episode reinforces that every company already has valuable stories hidden in its data, people, and customers, but most fail to surface them. By thinking like a newsroom and asking deeper, more intentional questions, brands can transform everyday insights into compelling narratives that actually resonate. ● Authenticity outperforms polish in modern media. Audiences are quick to disengage from scripted, overly produced messaging, while real, human conversations build trust and attention. Letting subject matter experts speak in their natural voice, and meeting them where they are, creates more engaging and credible content than forcing a “media-trained” persona. ● Focus and relevance drive engagement, not scale. Trying to speak to everyone dilutes impact, while clear, specific messaging cuts through the noise. Brands that define their audience tightly, simplify their message, and build repeatable content systems will create stronger engagement and more meaningful connections over time. 👤 Guest Spotlight: Haddie Djamal Haddie Djamal is a journalist, media trainer, and founder of Hire a Journalist, where she helps brands and executives turn their expertise into compelling, credible stories. A former TV host and producer, she specializes in thought leadership, storytelling, and helping leaders show up authentically in media. Haddie brings a journalist’s perspective to brand communication, focusing on trust, voice, and the power of real storytelling in today’s evolving media landscape. Stay Connected: ● https://speakerboxmedia.com ● https://www.linkedin.com/in/raymondsmithjr ● https://www.linkedin.com/in/sarah-smith-10053a8b ● https://www.linkedin.com/in/haddiedjemal Produced by Speakerbox Media.
April 3, 2026
“The Death of Corporate Theater”: Authentic Storytelling in the 2026 Trust Economy
We’re back and better than ever with a new co-host: journalist and media trainer Haddie Djamal! As media rapidly evolves, this episode of Owned + Earned dives into what it takes for brands to stay relevant in 2026. We talk about the tangible shift from polished corporate messaging to authentic, trust-driven storytelling across industries. At the same time, AI, search habits, and content overload are forcing brands to build authority through real expertise, owned media, and meaningful community engagement. The conversation highlights why internal voices, collaboration, and genuine perspectives are becoming more powerful than traditional influencer tactics. 🎧 Episode Highlights: [01:03]: Introducing new co-host Haddie Djamal [03:50]: Authority must come before earned media [16:30]: The rise of the trust economy [37:30]: Internal experts over influencers [50:30]: Community over followership 🔑 Key Takeaways: ● As audiences become overwhelmed with AI-generated and overly scripted content, brands that communicate with genuine voices and real perspectives will stand out. The era of “corporate theater” is fading, making authentic storytelling and transparent communication essential for building trust. ● Press coverage and viral moments don’t create credibility, they reflect it. Brands and executives must first establish authority by consistently sharing insights, experiences, and expertise through their own platforms before they can truly earn attention from media and industry peers. ● Influencers and transactional marketing are losing effectiveness as audiences prioritize credibility and connection. Brands that foster community, highlight internal experts, and create two-way conversations with their audiences will be better positioned to build lasting trust and long-term brand loyalty. 👤 Guest Spotlight: Haddie Djamal Haddie Djamal is a journalist, media trainer, and founder of Hire a Journalist, where she helps brands and executives turn their expertise into compelling, credible stories. A former TV host and producer, she specializes in thought leadership, storytelling, and helping leaders show up authentically in media. Haddie brings a journalist’s perspective to brand communication, focusing on trust, voice, and the power of real storytelling in today’s evolving media landscape. Stay Connected: https://speakerboxmedia.com https://www.linkedin.com/in/raymondsmithjr https://www.linkedin.com/in/sarah-smith-10053a8b https://www.linkedin.com/in/haddiedjemal Produced by Speakerbox Media.
June 7, 2025
Personal Perfectionists vs Design Duds: Creative Director Jo Skillman Talks Design for Better Business
Creative Director Jo Skillman discusses how effective brand design communicates with audiences and maximizes impact, emphasizing that design goes beyond aesthetics to influence consumer perception in this interview.
5 total episodes available
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Jo Skillman
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Frequently asked questions
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- What is Owned + Earned?
- How often does this podcast release new episodes?
This podcast updates daily.
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This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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Yes, this podcast regularly features guests.
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