Owning the Buy Box is the podcast for agencies, brands and aggregators who want to take their Amazon business to the next level.
You can’t optimize your ad spend, effectively manage inventory, nor grow sales if you don’t Own the Buy Box.
Each episode will feature a conversation with Amazon experts about growing revenue and creating awesome customer experiences. Our host and guests will help you understand the seller landscape to clear a path that’s absent from illicit and counterfeit sellers.
If you are eager to increase your sales and customer satisfaction on Amazon, you’ve come to the right place.
Welcome to Owning the Buy Box!
Protecting Ecommerce with Paolo Emilio Ascoli
In this conversation, David Cooper, CEO of IPSecure, interviews Paolo Emilio Ascoli, the Director of Ecommerce for Corsearch, about the convergence of brand protection and ecommerce.
Paolo’s background in intellectual property law serves as an excellent foundation for his role at Corsearch, a world leader in intelligent trademark and brand protection solutions, where he plays a key role in protecting brands online.
In this wide-ranging four-part episode, David and Paolo discuss how online venues create amazing opportunities for reaching customers and unique challenges for protecting brands. Without an active brand protection strategy, brands face declining sales due to rogue sellers, gray market sales, and price erosion.
While online platforms dedicate resources to combating brand abuse on their platforms, today’s savvy brands know that they must include brand protection programs in their ecommerce strategies, just as they do digital advertising, social commerce, and inventory management.
As Paolo notes, “Brand protection and ecommerce are a cost of doing business.” Join David and Paolo in sharing their decades of experience in protecting brands online as they discuss the ideal brand protection strategy, how legislation could help, what the marketplaces could do better and whether AI will affect brand protection.
Part One - The Front Lines
Brand protection and the ecommerce stack
Gray markets and ‘the side hustle’
Reporting violations to marketplaces
14 Oct 2024
Protecting Ecommerce - Part Two - The Regulations and Regulators
Protecting Ecommerce with Paolo Emilio Ascoli
In this conversation, David Cooper, CEO of IPSecure, interviews Paolo Emilio Ascoli, the Director of Ecommerce for Corsearch, about the convergence of brand protection and ecommerce.
Paolo’s background in intellectual property law serves as an excellent foundation for his role at Corsearch, a world leader in intelligent trademark and brand protection solutions, where he plays a key role in protecting brands online.
In this wide-ranging four-part episode, David and Paolo discuss how online venues create amazing opportunities for reaching customers and unique challenges for protecting brands. Without an active brand protection strategy, brands face declining sales due to rogue sellers, gray market sales, and price erosion.
While online platforms dedicate resources to combating brand abuse on their platforms, today’s savvy brands know that they must include brand protection programs in their ecommerce strategies, just as they do digital advertising, social commerce, and inventory management.
As Paolo notes, “Brand protection and ecommerce are a cost of doing business.” Join David and Paolo in sharing their decades of experience in protecting brands online as they discuss the ideal brand protection strategy, how legislation could help, what the marketplaces could do better and whether AI will affect brand protection.
Part Two - The Regulations and Regulators
Regulatory requirements
EU and US perspectives
Marketplace investments in brand protection - are they working?
14 Oct 2024
Protecting Ecommerce - Part Three - The Gray Market
Protecting Ecommerce with Paolo Emilio Ascoli
In this conversation, David Cooper, CEO of IPSecure, interviews Paolo Emilio Ascoli, the Director of Ecommerce for Corsearch, about the convergence of brand protection and ecommerce.
Paolo’s background in intellectual property law serves as an excellent foundation for his role at Corsearch, a world leader in intelligent trademark and brand protection solutions, where he plays a key role in protecting brands online.
In this wide-ranging four-part episode, David and Paolo discuss how online venues create amazing opportunities for reaching customers and unique challenges for protecting brands. Without an active brand protection strategy, brands face declining sales due to rogue sellers, gray market sales, and price erosion.
While online platforms dedicate resources to combating brand abuse on their platforms, today’s savvy brands know that they must include brand protection programs in their ecommerce strategies, just as they do digital advertising, social commerce, and inventory management.
As Paolo notes, “Brand protection and ecommerce are a cost of doing business.” Join David and Paolo in sharing their decades of experience in protecting brands online as they discuss the ideal brand protection strategy, how legislation could help, what the marketplaces could do better and whether AI will affect brand protection.
Part Three - The Gray Market
Is the gray market a form of unfair competition?
Gray market growth: an increasing corporate focus
How a lack of distribution control spurs price erosion
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
17 ratings
Spotify
5.0 / 5
14 ratings
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