About P.O.W.E.R Property Ownership Wealth and Everything Related
P.O.W.E.R Property Ownership Wealth and Everything Related podcast, hosted by Melissa Ashcroft.
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
EPISODE 24: MEET STEPH FARAH, THIRD GENERATION REAL ESTATE AGENT, ON FAMILY BUSINESS, LEADERSHIP & SHOWING UP IN A TOUGH MARKET
Stephanie Farah grew up in a family of real estate agents and wanted nothing to do with it. She studied event management, spent her mid-twenties selling corporate hospitality for the NRL, and only gave real estate a go when her mum told her to stop resisting it. She planned to give it three months. Twelve years on, she's a partner in the family business.
In this episode of the P.O.W.E.R. Podcast, Steph and Melissa Ashcroft compare notes on building a career inside a multi-generational family business - including fathers who made them earn it rather than handing anything over, and why becoming partner earlier this year was a real decision rather than a formality. Steph is clear-eyed about what she actually wants from the business, and why running the whole thing isn't it.
They also get into what's happening in the market right now. Steph is candid about an investor market that has dried up, the brief surge of activity before the SMSF changes took effect in August, and why a downturn is usually six to eight weeks old before the media catches up. She explains why she's wary of auction clearance rates as a measure of value, how she arms vendors with every possible scenario rather than telling them what to do, and why she's seeing people buy before selling when she'd rather they didn't.
It isn't all doom and gloom. Steph talks through the emotionally driven sales still happening, including a one-bedroom apartment that sold for half a million above the previous record for its type, and what it takes to get the right buyers competing in a room.
The conversation closes on leadership, being one of relatively few women in the industry, and why Steph treats that as an advantage rather than an obstacle. She shares the routine she relies on to start the day in the right frame of mind, and the principle underneath it: she can't control the market, what's listed down the road, or what the media says about any of it - so she focuses on what she can.
A conversation about backing yourself, knowing what you're good at, and staying steady when conditions turn.
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
8 Sept 2026
EPISODE 23: MEET JODIE IMAM, CO-FOUNDER OF TRACTOR VENTURES, ON BUILDING BUSINESSES & BACKING FOUNDERS
Jodie Imam and Melissa Ashcroft first worked together at Leona Edmiston. In the years since, Jodie founded a number of businesses of her own before meeting her now business partner and co-founding Tractor Ventures.
Tractor provides debt funding to growing businesses across Australia and New Zealand - more than $150 million disbursed across 280-plus companies, from SMEs and ecommerce brands through to VC-backed startups. It sits deliberately between what a bank will do and what a VC will do.
In this episode of the P.O.W.E.R. Podcast, Jodie and Melissa talk about how she got there: seeing a gap in the market and deciding to build the solution herself, why debt is often a better path than equity for a business already generating revenue, and what she's learned about leadership along the way. They also get into backing female founders, how Tractor Ventures makes a four-day work week actually work, and where the opportunities sit over the next five years.
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
21 Aug 2026
EPISODE 22: MEET CHRIS WILSON, FOUNDER & MANAGING DIRECTOR OF BOUTIQUE PLANNING COMPANY WILLOWTREE
Town planning is one of the most misunderstood yet powerful levers in property development. Behind every subdivision, every development application, sits a planning strategy that most developers, investors and landowners never really see — until something goes wrong, or a site's full potential gets left on the table.
In this episode, Melissa Ashcroft is joined by Chris Wilson from Willowtree, a specialist town planning consultancy working across town planning, strategic advisory, and stakeholder communications. Willowtree has advised on more than $30 billion in development value across sectors including residential, commercial, health and aged care, data centres, and industrial and logistics — helping clients move from concept to consent with more clarity and less guesswork.
Chris and Melissa unpack why planning strategy matters earlier than most people think, what actually sits behind a successful approval, and how developers, investors and landowners can work with a planner to unlock a site's real potential from the outset.
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
Reach and audience
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YouTube views
10,649
Score snapshot 15 Sept 2025
Podcast Authority Score: 27 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
25
Social presence
0
YouTube
72
Engagement
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