Welcome to 'Packaged for Success'—the podcast where glass ceilings come with ladders, and success is part of the package. This is your go-to audio space celebrating the remarkable journeys of women leading the way in the consumer packaged goods industry.
Every episode, we unwrap the stories of trailblazing women who are shaping the future of CPG. From groundbreaking startups to iconic brands, these leaders are innovating, inspiring, and pushing boundaries.
Join us as we dive into the strategies behind our success, the lessons learned from our challenges, and the insights gained from our experiences. Whether you're a budding entrepreneur, a seasoned executive, or someone who loves a good success story, 'Packaged for Success' is your insider's guide to the dynamic world of CPG.
Get ready to be inspired, empowered, and equipped with the knowledge to forge your own path to success. Because here, we believe that when women lead, we all succeed. Let's get started!
The Challenge of Investing and the Court Ruling Against “Fearless Fund”
In this episode we delve into the financial hurdles facing small CPG brands, especially when it comes to raising funds. Navigating the funding landscape is tough, and it gets even tougher due to the government barring grants to Black women entrepreneurs via The Fearless Fund. We discuss these challenges openly, sharing personal experiences and the broader impact on business growth and development. Join us as we explore the realities of funding barriers and what can be done to overcome them, all while fostering a community of support and resilience.
This podcast is a production of Twelve17 Media.
18 Jun 2024
Building and Leveraging Your Personal Brand Authority as a CPG Brand Owner
Join us as we discuss building and leveraging your personal brand authority as a CPG owner. We’re talking about stepping into the public light, doing public speaking events, networking, and recognizing when you’re ready to elevate your personal profile as a CEO. Plus, we emphasize the importance of authenticity—keeping your brand as real as you are. Through our own stories and a dash of humor, we’ll show you how to confidently amplify your presence and connect deeply with your audience.
This podcast is a production of Twelve17 Media.
1 Jun 2024
Burnout to Bailout: Navigating the Stress of Running a Full-time CPG Brand
In this episode, we get real about the burnout that hits hard when you're hustling to grow your CPG brand. We're sharing our personal stories of burnout struggles and how we bounced back. Plus, we've got practical tips to help you recognize, manage, and prevent burnout while keeping your business thriving. Tune in for an honest and supportive chat on maintaining your well-being amidst the grind.
This podcast is a production of Twelve17 Media.
28 May 2024
Avoiding PR Nightmares: How to Handle Difficult Customers With Emotional Intelligence
In this episode we discuss how to handle customer service for your CPG brand, while remaining self-aware and using emotional intelligence to navigate conflicts with difficult customers. We're sharing our tips and personal stories to help you maintain your authenticity and professionalism. Tune in for a fun and insightful chat on balancing business smarts with heartfelt connection.
This podcast is a production of Twelve17 Media Network
3 May 2024
Surviving Retail - The Truth Behind Big Box Retail Stores
In this episode, share our real experiences about getting into and operating within retail, personal horror stories, giving tough advice to people who want to go into retail, and questioning the business practices of big box retail brands. This is real talk about how we are surviving retail.
19 Apr 2024
Power of the Pivot: How to Pivot Your CPG Brand Direction on Purpose
Are you pivoting under pressure or pivoting on purpose? In this episode, we dive head-first into the transformative power of the pivot when it comes to operating, growing, and scaling your CPG brand, while still maintaining healthy self-care. Through candid discussions and personal stories, we uncover the risks and rewards involved in making strategic business pivots.
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This podcast is a production of Twelve17 Media.
12 Apr 2024
Our Insider Stories from Shark Tank, Good Morning America & Tabitha Brown
Tune in for an exclusive behind-the-scenes episode where we spill the tea on national exposure for your CPG brand. We share our firsthand experiences of how appearances on Shark Tank and Good Morning America impacted our businesses, offering insider insights on how to prepare for these opportunities. From the nerve-wracking pitches to the whirlwind aftermath, we reveal all that goes into securing and navigating national exposure. Whether you're dreaming of the spotlight or gearing up for your big break, this episode is your ultimate guide to making the most of your moment in the national spotlight.
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The podcast is a production of Twelve17 Media.
5 Apr 2024
The Truth About Influencer vs. Content Creator Marketing For CPG Brands
Join us for an eye-opening episode where we delve into the world of influencer marketing. We dish out the real talk on leveraging influencers, navigating the slippery slope, and the good and bad sides of this marketing strategy for your CPG brand. With candid insights from our own experiences, we reveal how we've utilized influencers in the past to grow Vicky Cakes and Yum Crumbs. Get ready to uncover the dos and don'ts, the pitfalls, and the power of influencer partnerships in building your brand's success.
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The podcast is a production of Twelve17 Media.
27 Mar 2024
Behind the Brand: How We Went From Our Kitchen to Million Dollar CPG Success
Join us for a candid chat about the beginnings of how we started our national CPG companies—Vicky Cakes and Yum Crumbs. We talk about how we both started with our spouses, hustling through bootstrapping, overcoming imposter syndrome, and a lot more juicy details of our CPG journey. After hearing our stories, you’ll feel motivated, inspired and ready to get packed for success to chase your own delicious dreams in the CPG industry.
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This episode is a production of Twelve17 Media.
27 Mar 2024
From Fans to Friends: How We Met and Why We Started a Podcast
In our debut episode, hear what the show is all about and how we became fast friends. We spill the tea on our friendship-turned-business partnership; and uncover a few secrets to maintaining our sanity in this crazy CPG industry. We also share a few of the ins and outs of our journey – the good, the bad, and the downright hilarious. From swapping fangirl moments, to braving the real-life obstacles of running a national CPG brand. But, we do it all with enthusiasm and laughter because our goal is to inform, educate, and empower YOU. “Packaged For Success” is like CPG therapy, so tune in and get ready for real talk and real laughs!
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This podcast is a production of Twelve17 Media.
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