Welcome to Packaging Simplified, the podcast where we discuss the world of packaging for consumer packaged goods (or CPGs). Join us as we unpack the pieces shaping the packaging world today.

Packaging Simplified
Claim This Podcastby Joe Simich and Marcos Garcia Jones
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Podcast Overview
Welcome to Packaging Simplified, the podcast where we discuss the world of packaging for consumer packaged goods (or CPGs). Join us as we unpack the pieces shaping the packaging world today.
Language
🇺🇲
Publishing Since
7/18/2024
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Recent Episodes

April 7, 2026
Inside a Modern Recycling Facility with Dale Gubbels of Firststar Recycling
<p>Recycling feels simple on the surface: put items in the bin. Set it at the curb. Done.</p><p>The reality is far more complex.</p><p>In this episode of the Packaging Simplified podcast, we sat down with <a href="https://www.linkedin.com/in/dale-gubbels-1215936/" rel="ugc noopener noreferrer" target="_blank">Dale Gubbels</a>, founder of <a href="https://www.firststarrecycling.com/" rel="ugc noopener noreferrer" target="_blank">Firstar Recycling</a>, to talk about what really happens after the truck drives away. Dale shared what he sees every day on the tip floor of one of the largest recycling facilities in Nebraska. His insights challenge common assumptions about recycling, packaging design, and shared responsibility.</p><p>This conversation offers a rare look inside a modern Materials Recovery Facility, or MRF (pronounced “murf”), and what it will take to build a true circular economy.</p><p><br /></p><p><strong>Recommended Resources and Further Reading</strong></p><p>Check out these resources for more info:</p><ul><li><p><a href="https://www.firststarrecycling.com/" rel="ugc noopener noreferrer" target="_blank">Firstar Recycling</a></p></li><li><p><a href="https://www.firststarrecycling.com/plastic-lumber" rel="ugc noopener noreferrer" target="_blank">Firstar Plastic Lumber</a></p></li><li><p><a href="https://plasticsrecycling.org/design-guide-welcome-page/" rel="ugc noopener noreferrer" target="_blank">APR Design Guide for Recyclability</a></p></li><li><p><a href="https://usplasticspact.org/" rel="ugc noopener noreferrer" target="_blank">U.S. Plastics Pact</a></p></li><li><p><a href="https://www.hefty.com/hefty-renew/accepted-items" rel="ugc noopener noreferrer" target="_blank">Hefty Renew Orange Bag Recycling Program</a></p></li><li><p><a href="https://www.epa.gov/smm" rel="ugc noopener noreferrer" target="_blank">EPA Recycling and Materials Management Resources</a></p></li><li><p><a href="https://www.paramountglobal.com/knowledge/recycling-infrastructure-challenges-under-epr/" rel="ugc noopener noreferrer" target="_blank">Recycling Infrastructure Challenges Under EPR</a></p></li></ul>

June 3, 2025
Sustainable Packaging Design with the APR Design Guide
Rebecca Mick, Program Director at APR, discusses sustainable packaging design using the APR Design Guide with hosts Joe and Marcos in an interview, offering insights into plastic recycling.

October 17, 2024
Manufacturing Packaging Sustainably
<p>We had the pleasure of sitting down with Lisa Huett from <a href="https://www.pretiumpkg.com/" target="_blank" rel="ugc noopener noreferrer">Pretium Packaging</a> to discuss sustainability in the packaging industry for episode two of the Packaging Simplified Podcast. </p> <p><br /></p> <p>Learn more about Paramount Global at <a href="https://www.paramountglobal.com/" rel="ugc noopener noreferrer" target="_blank">https://www.paramountglobal.com/</a></p> <p>You can also find us on social at: <a href="https://www.linkedin.com/company/paramount-global/" rel="ugc noopener noreferrer" target="_blank">LinkedIn</a>, <a href="https://www.facebook.com/ParamountGlbl/" rel="ugc noopener noreferrer" target="_blank">Facebook</a>, <a href="https://x.com/paramountglbl?lang=en" rel="ugc noopener noreferrer" target="_blank">X / Twitter</a></p> <p><br /><strong>Show Notes: </strong></p> <p>Surveys with sustainable packaging data referenced in the episode: </p> <ul> <li><p>Global Data:<a href="https://www.globaldata.com/store/report/esg-in-packaging-theme-analysis/" target="_blank" rel="ugc noopener noreferrer"> ESG in Packaging</a> or<a href="https://www.globaldata.com/store/industry/sustainable-packaging-market/" target="_blank" rel="ugc noopener noreferrer"> Sustainable Packaging Market (by country)</a> </p> </li> <li><p>Boston Consulting:<a href="https://www.bcg.com/publications/2023/consumers-are-willing-to-pay-for-net-zero-production" target="_blank" rel="ugc noopener noreferrer"> Are Consumers Willing to Pay More for Net Zero Production</a></p> </li> <li><p>World Economic Forum:<a href="https://www.weforum.org/impact/accelerating-reuse-models-world-free-of-plastic-waste/" target="_blank" rel="ugc noopener noreferrer"> Accelerating reuse models to achieve a world free of plastic waste</a> or<a href="https://www.weforum.org/agenda/2023/03/reusable-packaging-commercial-priority/" target="_blank" rel="ugc noopener noreferrer"> Why brands must make reusable packaging a commercial priority</a></p> </li> </ul> <p>Organizations referenced in the episode: </p> <ul> <li><p><a href="https://www.ameripen.org/" target="_blank" rel="ugc noopener noreferrer">Ameripen</a></p> </li> <li><p><a href="https://usplasticspact.org/" target="_blank" rel="ugc noopener noreferrer">US Plastic Pact</a></p> </li> <li><p><a href="https://sciencebasedtargets.org/" target="_blank" rel="ugc noopener noreferrer">Science Based Target Initiative (SBTI)</a></p> </li> <li><p><a href="https://plasticsrecycling.org/" target="_blank" rel="ugc noopener noreferrer">Association of Plastic Recyclers (APR)</a> </p> </li> <li><p><a href="https://epr.sustainablepackaging.org/" target="_blank" rel="ugc noopener noreferrer">Sustainable Packaging Coalition (SPC): EPR Guide</a></p> </li> </ul> <p>Additional related reading from the Paramount Global Knowledge Blog</p> <ul> <li><p><a href="https://www.paramountglobal.com/knowledge/what-is-pcr-plastic-in-packaging/" target="_blank" rel="ugc noopener noreferrer">What is PCR Plastic in Packaging?</a></p> </li> <li><p><a href="https://www.paramountglobal.com/knowledge/what-is-ocean-bound-plastic/" target="_blank" rel="ugc noopener noreferrer">What is Ocean-Bound Plastic (OBP)?</a></p> </li> <li><p><a href="https://www.paramountglobal.com/knowledge/nir-plastic-sorting/" target="_blank" rel="ugc noopener noreferrer">NIR Plastic Sorting & Its Impact on Packaging</a></p> </li> <li><p><a href="https://www.paramountglobal.com/knowledge/mechanical-chemical-post-consumer-recycled-resin/" target="_blank" rel="ugc noopener noreferrer">Mechanical vs Chemical Post Consumer Recycled Resin</a></p> </li> <li><p><a href="https://www.paramountglobal.com/knowledge/recycle-by-number/" target="_blank" rel="ugc noopener noreferrer">Recycle Numbers: Is Your Package Recyclable</a></p> </li> </ul> <p><br /></p>
4 total episodes available
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Rebecca Mick
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- What is Packaging Simplified?
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This podcast updates weekly.
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