Every week we dive deep into the latest packaging news and explain how it will impact your business. We make the boring task of hunting down the latest in packaging fun, and by "we" we mean:
Evelio Mattos, host of Packaging Unboxd
Adam Peek, host of People of Packaging
Cory Connors, host of Sustainable Packaging podcast
In this festive episode of Packaging Today, Evelio Mattos, Cory Connors, and Adam Peek break down the latest holiday packaging trends and reveal which seasonal designs actually boost sales—and which are just expensive distractions.
We cover:
What design elements are trending this holiday season (and why)
How brands are using limited-edition packaging to drive urgency and shelf appeal
The power of sensory elements: sparkle, texture, scent, and sound
Real-world case studies of packaging that sold out during the holidays
Tips for procurement teams and designers working on next year’s seasonal launch
🎁 Whether you're a packaging buyer, brand manager, or designer, this episode delivers the insights you need to turn festive packaging into real revenue.
🔔 Subscribe and leave a comment with your favorite (or worst) holiday package of the year.
3 Dec 2025
Is Interactive Packaging Worth the Hype?
From QR codes and NFC chips to pop-ups, reveals, and boxes that move—interactive packaging is having a moment. But is it actually worth the cost, engineering, and complexity? Or is it just a flashy gimmick brands can’t stop chasing?In this episode of Packaging Today, we dive deep into interactive packaging that goes beyond tech. Think: lids that lift the product, drawers that slide out, compartments that spring open, and packaging that turns every unboxing into theater.What you’ll learn:The true ROI of interactive packagingWhen interactivity enhances user experience, and when it just adds costWhat structural elements consumers remember (and which they ignore)The difference between gimmick and strategy in luxury, beauty, and DTCHow interactive packaging impacts recyclability and sustainability claimsWhether you’re designing packaging for wow-factor, function, or both. This episode will help you think smarter about what interactivity actually means in 2025.
Connect with our hosts:Evelio Mattos: www.IDPdirect.comCory Conners: www.atlanticpkg.comAdam Peek: www.LabelKing.com
3 Dec 2025
Designing The Most Sustainable Packaging
How do you design packaging that is the most sustainable for your brand?Let's ask the questions that get you to the results that matter.What does Sustainability mean to you?
Reach and audience
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Apple Podcasts (US)
5.0 / 5
5 ratings
Podcast Authority Score: 48 / 100
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Quality
83
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YouTube
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Engagement
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