The Next Step Podcast is a practical show for professionals, founders, and marketers - think business, marketing and AI.
Each episode breaks down how AI is actually being applied to marketing, personal brands, business and everyday work; from automation and strategy to decision-making and execution. Just clear thinking, real use cases, and systems you can apply immediately.
If you’re building in a noisy digital world and want clarity on how to drive real results in business, marketing and AI; this podcast is for you.
Thoughts expressed: Mine
Audio: Matt & Kelly (AI Avatars)
EP 68: Practical AI Guardrails For Small Businesses
This episode outlines how smaller enterprises can adopt ethical technology practices without the need for large budgets or complex legal departments. It argues that responsible AI is essentially a series of practical decisions aimed at protecting clients, staff, and overall business integrity.
To achieve this, owners should implement clear data rules, mandate human oversight of all automated outputs, and maintain honesty with customers regarding AI usage. The guidance emphasises that personal accountability and a commitment to fairness are more effective than bureaucratic committees.
Ultimately, these measures are presented as a way to boost efficiency and build long-term trust rather than as a hindrance to innovation. By following these straightforward steps, small businesses can ensure their digital tools align with their core values and reputation.
To attend a workshop, visit https://thenextstep.ing/event (https://thenextstep.ing/event)
9 Jul 2026
EP 67: Building Products Without Code
This episode highlights a transformative shift in software development where artificial intelligence removes the traditional requirement for technical coding skills. It argues that the barrier to entry for creating digital products has collapsed, allowing entrepreneurs and professionals to build functional tools using only natural language.
To attend a workshop, visit https://thenextstep.ing/event
8 Jul 2026
EP 66: 5 Questions To Ask Before Buying Any AI Tool
Consider this the strategic framework for AI procurement.
This epiosde outlines a systematic approach for businesses to evaluate potential artificial intelligence software before committing to a purchase. Rather than being swayed by impressive marketing, decision-makers are encouraged to define specific business problems and establish clear metrics for success within the first three months.
By following the steps outlined, organisations can ensure their technological investments lead to tangible value rather than becoming unused digital assets.
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